Priyanka Singh
Canberra
Summary
An experienced event/conference organizer with over 11 years of experience, worked with multiple leading media houses in India post my master's in media management. With a valid working right of Skilled Work Regional (Provisional) - subclass 491 I, now seek to build a personal & professional life in Australia and contribute to your firm with my expertise in event sales, marketing, strategic planning, and execution.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Deputy General Manager – Events (Content & Execution)
Exchange4media Group (Adsert Web Solutions Pvt Ltd)
10.2022 - Current
- Heading 4-5 intellectual properties per year related to OOH advertising, Digital Marketing, Customer Experience, and brand building
- Core KRA is to build conference content and bring the right set of global/national leaders to speak at the forum
- Managing a team of 7-8 people and overseeing the execution of each property
- Maintain the P&L of each event and bring revenue through award nomination & delegates
- Support and guide the sales team to make sure more partners invest in the event
- Oversee the pre & post-marketing activities and coordinate with the right team
- Collaborate & maintain relationships with key industry stakeholders to ensure exclusive content for the audience
- Manage event-related logistics with the team to create a world-class experience for our attendees
- Create engagement with speakers through social media and editorial coverage after the event
- Create award shows and processes
Senior Manager – Events (Content & Execution)
Financialexpress.com (The Indian Express Group)
02.2022 - 10.2022
- Agenda building and content curation for B2B conferences
- Build summits and create a community of BFSI, Healthcare & Consumer Brands for the organization
- Overall execution of IPs along with pre & post-event marketing
- Managed a team of 4-5 people
- Create award IPs to generate revenue through nominations
- Create customized close-door events for clients
- Create a community of CIOs, CMOs, CFOs, and other CXOs for the organization
Deputy Manager – Events (Content)
NASSCOM
04.2021 - 02.2022
- Curate content for tech-based summits
- Build a theme & agenda, as per the current industry trend
- Speaker research & mobilization at both National & Global level
- Coordinate with internal & external teams for operational tasks
- Overview of pre & post-event marketing tasks of the events
- Research key trends and include them in the event content
- Take care of post-event sponsorship deliverables, in coordination with the salesteam
Senior Manager - Content & Events
Exchange4media Group (Adsert Web Solutions Pvt Ltd)
07.2017 - 04.2021
- Content & concept creation and agenda building is the primary task for any conference: Create relevant themes/topics, which is engaging & new
- Speaker acquisition according to the theme of the conference
- (MDs/CEOs/CMOs & Media Heads)
- Touch base the relevant top management from India's leading brand and invite them to speak
- Create a jury board for the awards
- (Consists of CEOs/MDs/CMOs/Media Heads)
- Work on building award categories, judging criteria and coordinating with the teamworking on award entries for maximum nominations
- Coordination with the sales team on their sponsor deliverables for the best output for the clients
Assistant Manager - Marketing & Branding
Elets Technomedia Pvt Ltd
05.2014 - 06.2017
- Started as a trainee but with my learning attitude got the opportunity to lead a department
- Took charge of the eHealth Magazine's sales & marketing
- Mapping the need of the conference and who should be part of it
- Building up the event/summit/conference or seminar
- Taking care of all the pre-event & post-event marketing of the summit
- Supervising the execution of promotional activities in accordance with regional characteristics
Education
MBA - Media Management
Amity University
04-2014
Bachelor’s - Journalism & Mass Communication
IMS
05-2012
Skills
- Sales management
- Efficient multi-tasker
- Leadership and team building
- Verbal and written communication
- Deadline-oriented
- Vendor relationships
- Marketing
- Logistics
- Strategy
Certification
Advanced Certificate in Digital Marketing and Communications MICA | upGrad 2024
Timeline
Deputy General Manager – Events (Content & Execution)
Exchange4media Group (Adsert Web Solutions Pvt Ltd)
10.2022 - Current
Senior Manager – Events (Content & Execution)
Financialexpress.com (The Indian Express Group)
02.2022 - 10.2022
Deputy Manager – Events (Content)
NASSCOM
04.2021 - 02.2022
Senior Manager - Content & Events
Exchange4media Group (Adsert Web Solutions Pvt Ltd)
07.2017 - 04.2021
Assistant Manager - Marketing & Branding
Elets Technomedia Pvt Ltd
05.2014 - 06.2017
MBA - Media Management
Amity University
Bachelor’s - Journalism & Mass Communication
IMS
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