Demand Generation Representative with hands-on experience in lead qualification, discovery calls, and demand generation across inbound and outbound motions. Skilled at engaging prospects, identifying buying intent, and converting MQLs into high-quality SQLs while working closely with sales and marketing teams to drive consistent pipeline growth.
Overview
12
12
years of professional experience
Work History
MRC Representive (Demand Generation)
Amazon Web Services (AWS)
Bangalore
07.2020 - Current
Qualify inbound and marketing-generated leads (MQLs) and route qualified opportunities to regional sales teams, following SDR best practices.
Collaborate with sales and marketing stakeholders to support demand-generation campaigns and measure campaign-to-lead conversion.
Manage and execute targeted marketing campaigns and webinar registrations; coordinate with external agencies to drive event registration and attendance.
Provide end-to-end event support for webinars, partner events, and AWS-hosted activities to ensure smooth execution and maximize lead capture.
Maintain CRM hygiene (Salesforce) and track lead progression, reporting on MQL → SQL conversion and other KPIs.
Develop and implement best-practice processes for lead follow-up, registration management, and handover to sales.
Key achievements: Consistently met MQL-to-SQL conversion targets; supported flagship AWS campaigns and events that contributed to measurable pipeline growth.
Demand Generation Analyst
MarketOne International
Bangalore
06.2018 - 07.2020
Followed up on marketing campaigns, events, and conference leads; converted marketing interest into qualified sales conversations.
Conducted outbound prospecting and cold calling to generate new business opportunities; managed inbound enquiries.
Built and maintained relationships with prospects and existing customers through calls and email outreach.
Prepared proposals, gathered market/customer intelligence, and supported negotiation and closure activities.
Inside Sales Consultant
HMS Infotech (Hotelogix)
05.2016 - 04.2017
Handled inbound leads, conducted demos, supported new customer acquisition, and managed CRM records (Zoho).
Technical Recruiter
Metabyte INC
01.2016 - 04.2016
Sourced and qualified technical candidates, scheduled interviews and coordinated with clients.
Associate (Recruiter)
LanceSoft India Pvt Ltd
12.2013 - 06.2015
Performed end-to-end recruitment, candidate screening, and client coordination; led a small team and managed technical hiring across multiple technologies.