Priyanshi Singh
Gurugram
Summary
Experienced Business Analyst with over 6 years of detail-oriented analysis and research expertise to solve common business challenges. Skilled in formulating business improvement strategies, identifying new development opportunities through consultative selling, and adept at people management with 4+ years of people management experience.
Overview
6
6
years of professional experience
Work History
Senior Business Analyst, Insights and Advisory
Evalueserve
Gurgaon
07.2021 - Current
- Sales Development: Developed and implemented strategies to increase sales and market share of one of the largest telecom company of India. Created sales enablement campaigns to drive sales of new products or services.
- Lead Generation: Identified potential clients and built relationships with prospects through consultative sales for the two largest global players in cloud computing services.
- Sales Enablement: Conducted regular training sessions to ensure sales team was up-to-date on products, services, and industry trends. Created content for sales presentations, product demos, and webinars to support the sales process for one of the largest telecom company in India.
- Report preparation: Drafted reports summarizing research findings and presented them to management team of the client.
- Competitive intelligence: Assessed competitive landscape by monitoring competitors' products, deal construct, org structure, hiring trend, partner revenue, incentive plan and marketing initiatives.
- Management Consulting: Conducted in-depth research and analysis of market trends, merger and acquisitions, GTM strategy, efficacy analysis of the executives, and internal organization performance to provide insights to the client.
- Project Management: Took responsibility for tracking project progress using project management software 'JIRA' and ensured timely completion of tasks assigned to team members.
- Newsletter and Campaign Management: Collaborated closely with Product Marketing and Strategy teams of one of the largest telecom company in India to author weekly newsletters and campaigns, ensuring effective communication with stakeholders.
Analyst, Sales Strategy
Indus Valley Partners
Noida
07.2020 - 07.2021
- Market research: Conducted market research on potential customers, competitors, and industry trends.
- Process Improvement: Set up systems in Salesforce that track leads from initial contact through close of sale.
- Enhanced Customer Experience: Conducted customer satisfaction surveys to identify areas for improvement and generated potential leads for cross-selling and upselling opportunities.
- Lead generation: Created and implemented effective lead nurturing campaigns with email marketing, content marketing, webinars, and other tactics.
- Stakeholder Management: Coordinated with sales teams to ensure timely follow-up on all qualified leads.
- Client Management(Primary interviews): Conducted interviews with customers to gain deeper understanding of their needs and preferences.
- Reporting: Developed reports outlining the impact of sales campaigns through consultative sales strategies and presented the insights to senior management, including lead conversion numbers and sales funnel overviews.
Associate, IT Corporate Systems
Cvent
Gurgaon
01.2018 - 07.2020
- Sales Operations: Analyzed prospect and client data from Salesforce reports to identify trends and opportunities for cross-selling and upselling.
- Process automation opportunities: Identified areas for process automation within existing daily processes and collaborated with the Informatica team to automate them.
- Salesforce Business Analyst: Conducted end-to-end sales connects to identify gaps, advised on data validations and enhancements, and managed JIRA projects for implementation.
- Escalation Management and Process Optimization: Conducted root cause analysis for 30+ daily process escalations, identifying enhancement opportunities, and implemented improvements leading to an 8% decrease in escalation rates, enhancing operational efficiency.
- Lead flow management: Leading the inbound Marketo lead management track and overseeing the process until leads are handed over to sales for follow-up.
- Stakeholder management: Collaborated with global sales and marketing stakeholders, facilitating forums like Global Sales Dev Connect and Marketing Connect.
Education
MBA - International Business And Operations
Shyam Lal College
New Delhi 62%03-2020
Bachelor of Science - Computer Science
Deen Dayal Upadhayaya College (Delhi University)
New Delhi 71%03-2017
High School Diploma -
Meerut Public School
Meerut 92.2%03-2014
Skills
- Data Analysis
- Forecasting and planning
- Strategic Planning
- Customer Relationship Building
- Competitive Research
- Process Optimization
- Effective Communication
- Problem-solving abilities
- Management Consulting
Accomplishments
Evalueserve - 2 Make my day, 1 H2 overachiever superstar award and 1 dream team award
Cvent - Consecutive 6 monthly Spot awards, 3 Pat on the backs, 2 Above and Beyond, 1 IT Department recognition in Appreciation week, One IT Quarterly Award, 1st position in Makeathon – MVP for Account-Based Marketing project, and 1 IT Rock star award
Affiliations
- Leading the Knowledge Management track(2024) for the Insights and Advisory department in Evalueserve, which comprises 90+ employees.
- Volunteered as a mentor at the NGO Udyan Care (2021), providing guidance to a group of six middle school girls, teaching them about personality development, career goals, and empowering them for future success.
Key Projects
1. Partner Advisory: Conducted research on the client's competitive partner landscape in Mexico and identified 20 high-potential System Integrator leads for expansion.
2.Digital News Startup Research: Researched digital news startups across five countries in South Asia and shortlisted 40 Start ups for potential partnerships.
3.Emerging Technology Research: Analyzed global technology developments across 33 countries, providing insights for a government telecom services client.
4.Managed Service Provider: Researched managed service channel partners for a global cloud service provider's Go-to-Market strategies.
5.Sales Enablement Advisory for IoT Market: Conducted market research and trend analysis for the IoT market in India and developed campaigns to increase the traction in the specific industry segment.
6.Onsite Opportunity under Director: Assisted in client interactions for Business Development purposes, data analysis, and presentations for CEO visits and board meetings.
7.MNSP Project: Conducted deep dive research on managed services partners, designing GTM strategies.
10.Lead Conversion Automation: Initiating from ideation and proceeding through building user stories, BRD documents, UAT scenarios, performing testing, and managing all enhancements post the process going live, saving 9 hours of bandwidth per day for the team.
Timeline
Senior Business Analyst, Insights and Advisory
Evalueserve
07.2021 - Current
Analyst, Sales Strategy
Indus Valley Partners
07.2020 - 07.2021
Associate, IT Corporate Systems
Cvent
01.2018 - 07.2020
MBA - International Business And Operations
Shyam Lal College
Bachelor of Science - Computer Science
Deen Dayal Upadhayaya College (Delhi University)
High School Diploma -
Meerut Public School
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