Priyasha Dey
GURGAON
Summary
MBA candidate specializing in marketing analytics and campaign performance tracking, with experience in dashboards, KPI monitoring, and reporting. Actively seeking roles as a Marketing Analyst or in business operations.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Operations Intern
Smartworks Solutions
Gurgaon, India
02.2026 - Current
- Facilitated collaboration with video and print vendors while overseeing payment processes.
- Coordinated all aspects of photo and video shoots to ensure timely and successful asset delivery.
- Monitored project timelines, deliverables, and follow-up actions across multiple campaigns.
- Facilitated content adaptation across various platforms and formats.
- Facilitated content reviews and ensured assets met publication standards.
- Oversaw management of marketing collaterals and presentations, ensuring utilization of accurate versions.
- Monitored competitor and peer marketing activities to identify areas for enhancement.
- Assisted in maintaining asset libraries and tracking vendor lists. Supported workflow processes to enhance operational efficiency. Collaborated with teams to ensure accurate documentation of resources.
Marketing Analyst
AjaproAI Technologies
Bangalore, India
10.2023 - 04.2024
- Supported digital marketing operations including email and online campaigns.
- Executed and monitored campaigns using tools such as MailChimp, Brevo, and Google Ads.
- Analyzed campaign performance metrics and prepared reports for review.
- Assisted senior team members with optimization recommendations and process improvements.
Business Development
Safe Tree Insurance
Gurgaon, Haryana
07.2023 - 10.2023
- Supported marketing and outreach campaigns to generate qualified leads.
- Assisted with client engagement activities and follow-ups to improve conversion rates.
- Maintained accurate records of leads and campaign outcomes using Excel.
- Coordinated with internal teams to ensure the seamless execution of assigned tasks.
Education
MBA - Marketing and Operations
IBMR Business School
Gurgaon03-2026
Bachelor of Business Administration - undefined
Amity Business School
NoidaXII - undefined
Kashinath Lahiri Public School
West BengalX - undefined
DAV Public School
JharkhandSkills
- Data Analysis and reporting: Advanced Microsoft Excel (Pivot tables, XLOOKUP/ VLOOKUP, IF SUM Functions), MIS reporting and dashboard creation, Campaign Performance Tracking (CTR, CPC, Conversions) - Beginner Digital Marketing Tools: Google Ads (Search, display campaigns), LinkedIn Ads, Email Marketing platforms: MailChimp, Brevo, Gmass - Beginner Analytics and tracking: Basic Google Analytics, KPI Monitoring and performance analysis - Beginner Lead and CRM Tools: Lead generation tools Apollo, Kasper, Lead database Management and follow-up tracking - Beginner Presentation and Productivity: Microsoft PowerPoint, Microsoft Word, Data visualization using charts and graphs
Certification
- Google Certified Digital Marketing: Fundamentals of Digital Marketing, 06/01/20, 07/31/20, Certified in fundamental digital marketing concepts.
- Microsoft Excel, Certified in advanced Excel functions and features.
- The Digital School: Digital Marketing and Media Foundation Certification, 06/01/20, 07/31/20, Completed certification in digital marketing and media foundations.
- Getting Started Building an On Premise Data Warehouse using SAP BW/4HANA
Languages
English
Timeline
Marketing Operations Intern
Smartworks Solutions
02.2026 - Current
Marketing Analyst
AjaproAI Technologies
10.2023 - 04.2024
Business Development
Safe Tree Insurance
07.2023 - 10.2023
MBA - Marketing and Operations
IBMR Business School
Bachelor of Business Administration - undefined
Amity Business School
XII - undefined
Kashinath Lahiri Public School
X - undefined
DAV Public School