Priyesh Kumar

Playing a leading role in running a successful branch by making the right choices to deliver

excellent results and achieve retail goals. Responsible for the profitability and maximization of

Return On Capital Employed within the branch.

Duties:

• .

- Prepare the General Trade sales strategy and growth plans in line with the business strategy

- Key responsibility as the Head of General trade is to drive profitability and deliver on the Revenue

and Share parameters.

- Align and execute trade marketing and trade promotions interventions with general trade sales

strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch

planning and execution, and development and execution of Joint Business Plans.

- Managing 7000cr revenue and Promotion planning.

- Driving operational efficiency for modern trade channels.

- Monitoring performance and taking corrective actions

- Responsible for achieving planned sales by channel and customer

- Achieving consistent growth by managing various internal and external stakeholders

- Work within allocated promotional cost and ensure effective spending in driving sales and brand

building.

- A lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans

with the accounts

- Negotiate favorable annual trading and logistic contract with chain

- Provide trade information, competitor's activities and market intelligent to company

- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding

debts.

- Resolve customer's trade issues, complaints and operational matters.