Ch. Naga Prudhvi Babu
Hyderabad,TELANGANA
Summary
10+ years of experience as a Digital Marketing Manager & Marketing Automation Specialist in multiple digital marketing disciplines. Helped brands and ambitious startups achieve growth using data-driven strategies rooted in consumer psychology and behavioral science. Recognized by coworkers and employers as an enthusiastic and creative contributor who always steps up to take on additional responsibility.
Results-driven marketing professional with focus on creating and executing dynamic digital campaigns. Proven track record of enhancing brand awareness and driving engagement through innovative strategies. Known for fostering team collaboration and effectively adapting to evolving market trends, ensuring successful project outcomes.
Experienced with creating and implementing targeted digital marketing strategies. Utilizes data analysis and market research to optimize campaign performance. Track record of enhancing brand visibility and driving customer engagement through SEO, content marketing, and social media management
track.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
12
12
years of professional experience
Work History
Sr. Digital Marketer & Automation Specialist
ProcessMap India Pvt Ltd
05.2022 - Current
- Spearheaded the implementation and customization of Pardot to align with the company's marketing objectives, resulting in a 30% increase in lead generation within the first six months
- Developed and executed targeted email marketing campaigns, nurturing leads through the sales funnel and achieving a 25% increase in conversion rates
- Implemented and managed Pardot instances for multiple clients, tailoring automation workflows to align with diverse business goals and target audiences
- Collaborated with sales teams to ensure seamless lead handoff and implemented automated lead nurturing programs, reducing sales cycle time by 20%
- Collaborated with cross-functional teams to develop integrated marketing campaigns, driving brand awareness and customer acquisition.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Streamlined workflows within the marketing team by adopting project management tools like Asana.
Digital Marketing Manager
Sparity Soft Technologies
12.2020 - 05.2022
- Leading the overall Organic digital marketing strategy with content marketing, SEO, Social Media Marketing, Email Marketing across USA, India, Australia
- Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions
- Working with the senior leadership team to optimize the conversion funnel for specific traffic sources, paid campaigns etc
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
- Collaborated with sales teams to ensure seamless lead handoff and implemented automated lead nurturing programs, reducing sales cycle time by 20%
Digital Marketing Manager
Mintopps Pvt Ltd
10.2018 - 01.2020
- Assisting the company business development team in developing proposals within the digital marketing segment
- Monitoring the social media campaigns and dashboards
- Performed keyword research, competitive and market analysis
- Created and implemented detailed off-site marketing plans
- Consistently increased organic, referral and social media traffic
- Created 10+ branded social media profiles and engaged targeted audience through Facebook, Twitter, and other social media platforms
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Implemented cutting-edge analytics tools to better understand customer behavior and preferences.
Digital Marketing Manager
Switch Soft Technologies
06.2018 - 10.2018
- Managed search engine audit documents on client websites and make recommendations
- Conducted keyword research based highly relevant and trafficked keywords
- Handled more than 10+ clients base and significantly raised rankings of client's websites within top 10 in Google SERP
- Prepared Weekly, end of month progress reports
- Monitor, track, and report, website traffic
- Dealing with clients and provide instructions for site optimization through written communication, conference calls and meeting
- Keep up-to-date with search engine technology, SEO methods and news by participating in forums, reading blogs and white papers and attending industry events
- Managed and optimized campaigns across search engines to ensure goals are met
- Optimized Google analytics to track revenue performance of existing campaigns
- Organized and planned the community management on social media: Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest
Digital Marketing Manager
Access Solar Limited
01.2015 - 03.2018
- Implemented new website design and enrollment platform
- Created Facebook page to interact with regular guests and attract new seasonal customers
- Created LinkedIn business page that generating over 400 customer leads per month
- Orchestrated the successful launch of social media marketing campaign
- Increased online sign-up conversion
- Introduced scheduled targeted email marketing programs using Mail chimp
- Recognized emerging trends at conferences, bringing technology and ideas to company
- Developed 5+ websites using WordPress CMS
- Coordinated the marketing team on creative campaigns, email campaigns, Facebook promotions
- Trained sales staff on all digital content, pricing, and sales strategy
- Introduced online sales in E-commerce platforms like Amazon, Flipkart, Snap deal, E-Bay, Paytm, Shop clues
Project Manager
Titan Technocrat Private Limited
05.2013 - 12.2014
- Planned, designed, and scheduled phases for large projects.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Managed projects from procurement to commission.
- Improved client relationships, consistently meeting or exceeding project expectations and maintaining open lines of communication.
- Developed and implemented project plans and budgets to ensure successful execution.
- Completed projects within tight deadlines, coordinating team efforts and prioritizing tasks effectively.
- Achieved significant improvements in project quality by establishing rigorous quality control processes.
Education
B.TECH - MECHANICAL
SVH COLLEGE OF ENGINEERING
04-2013
INTERMEDIATE - MPC
SRI CHAITANYA COLLEGE
04-2009
SSC - ICSE
ST FRANCIS HIGH SCHOOL
04-2007
Skills
- Market Research and Analysis
- Search engine Marketing
- Social Media Marketing
- Organic Lead Generation
- Marketing Automation
- Search engine Optimization
- Website Development
- B2B and B2C Products and Services
- Marketing strategies
- Campaign development
Timeline
Sr. Digital Marketer & Automation Specialist
ProcessMap India Pvt Ltd
05.2022 - Current
Digital Marketing Manager
Sparity Soft Technologies
12.2020 - 05.2022
Digital Marketing Manager
Mintopps Pvt Ltd
10.2018 - 01.2020
Digital Marketing Manager
Switch Soft Technologies
06.2018 - 10.2018
Digital Marketing Manager
Access Solar Limited
01.2015 - 03.2018
Project Manager
Titan Technocrat Private Limited
05.2013 - 12.2014
B.TECH - MECHANICAL
SVH COLLEGE OF ENGINEERING
INTERMEDIATE - MPC
SRI CHAITANYA COLLEGE
SSC - ICSE
ST FRANCIS HIGH SCHOOL
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