Puja Bansal

A results-driven marketing student pursuing a PGDM, eager to apply strategic thinking, market research, and digital marketing skills. Passionate about brand management, consumer behavior, and data-driven decision making to drive business growth. Seeking opportunities to gain hands-on experience and contribute to an organization's marketing success.

• Conducted a 5-year ratio analysis of NTPC Ltd. evaluating key financial metrics to assess the company's financial health and identify strategic opportunities for improvement.
• Developed a Revenue Generation Model for Indian Museum, analyzing potential income streams and strategic initiatives to enhance financial sustainability and growth for the location.
• Developed a startup project focused on creating sustainable products from rice husk, conducting research, product design, and exploring market opportunities for eco-friendly solutions in the manufacturing industry.
• Delivered a comprehensive presentation on Asian Paints adoption of Sustainable Practices using the Butterfly Model, analyzing Circular Economy Integration, Sustainability Strategies.
• Developed an advertising strategy for Sneh Sparsh, a premium clay product brand, using Segmentation, Targeting, and Positioning (STP). Designed digital & traditional promotional campaigns, analyzed the 4Ps of Marketing, and created an advertisement video highlighting the USP. Conducted a feasibility study and proposed budget allocation & revenue projections for sustainable growth.
• Developed a marketing mix and strategy for Cuddle Caddy, a comfortable cradle for children. Conducted market research, consumer behavior analysis, and competitive benchmarking, while designing social media and influencer marketing campaigns. Successfully created and pitched a business presentation.