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PUJA JHA
Sr. Marketing & Business Development Manager
Summary
Experienced Marketing & Business Development Professional with over 7.7 years of experience in various Industry Solar Energy delivering exceptional marketing campaigns, content and collateral based on established and innovative market research and strategies to drive engagement & Sales. Team builder and clear communicator with strong analytical, problem solving, planning and business development skills.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Sr. Marketing & Business Development Manager
KSL Cleantech Limited
Kolkata
01.2019 - Current
- Creating, managing, and updating the website and social media business accounts across various platforms.
- Preparing and managing marketing budgets for both online and offline marketing.
- Developing and implementing all marketing strategies including print media, SEO, SEM, Social Media Marketing, Display Advertising, Email Marketing, WhatsApp Marketing, etc. aligned with business targets.
- Identifying trends, brainstorming, designing, and executing new content and marketing ideas; designing marketing collaterals.
- Tracking and measuring SEO, Google Analytics Metrics, all offline and online marketing campaigns and assessing results against goals (ROI & KPI); preparing reports; setting up new objectives; optimizing spending and performance based on the insights.
- Collaborating with internal and external stakeholders, agencies and other vendor partners; managing and coordinating with them for business, printing and other ATL / BTL activities.
- Identifying industry events/expos, seminars, conferences, and trade fairs across India and attending the same; planning and executing promotional events, product launch events, etc.
- Planning and overseeing new marketing initiatives; analyzing competitors; industry mapping to identify new opportunities; contacting prospective clients (Managing Directors, CEOs, CFOs, CMOs, or VPs) to build rapport and schedule meetings for successful new customer acquisition and sales growth.
- Developing and assigning monthly goals to the business development team for business growth in commercial & industrial solar rooftop/ground mount market and ensuring they are met; recruiting, managing, motivating, and mentoring the team to move potential leads through the entire sales process and closure.
Business Development Manager
Latern Nano Materials India Pvt Ltd
Chennai
07.2017 - 08.2018
- Worked independently as well as in a team to develop business by conducting market research and finding potential target markets; generating quality leads; managing the team and hitting sales targets.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Created awareness among property developers, builders, contractors, consultants, architects, and corporate clients about Latern industrial ESD Epoxy coating solutions. via telephone, email, and in-person inquiries.
- Continuously made amendments to marketing strategy from time to time in order to maximize presence and sales in the market.
- Promoted brand using Social media, Email marketing, and WhatsApp marketing; developed content for website, newsletter, brochure, technical data sheet,s and other diverse marketing distributions.
- Collaborated with senior managers in preparing budgets; monitoring expenses; preparing purchase orders, proforma invoices, and tax invoices for sales support.
- Represented the company and promoted products at conferences and industry events.
Business Development Executive - Intl. Projects
International Advisory Council
Chennai
05.2016 - 06.2017
- Coordinated and advised Indian & International clients on entry, expansion, and business partner identification globally by understanding their market expansion goals.
- Coordinated with Washington State Department of Commerce in advising international companies to expand into India and Indian firms to grow internationally.
- Identified new business opportunities and generated leads through primary and secondary market research, reading news and media articles on the web, sending emails, and conducting meetings, and conferences virtually.
- Searched and implemented new techniques for conducting research in finding key personnel details (designation, email patterns, location) for companies across industries.
- Prepared customized reports, case studies, and business proposals and updated client MIS sheets.
Associate Business Development Executive
TalentSprint Pvt Limited
Chennai
06.2015 - 05.2016
- Identified, qualified, and pursued new sales opportunities in the educational sector.
- Contacted potential clients via email or cold call to establish rapport and set up meetings.
- Identified winning strategies by understanding client's needs, and challenges and created opportunities to partner.
- Developed creative presentations, reports, proposals, and quotations to support the sales team.
Education
MBA - Marketing And Operation
SRM University
Chennai 07.2013 - 05.2015
Bachelor of Technology (B.Tech) - Electronics And Communication (ECE)
Pailan College of Management & Technology
Kolkata 05.2009 - 05.2013
Skills
Digital marketing
Social Media Marketing
Email Marketing
WhatsApp Marketing
Performance Marketing
SEO & SEM
Content Ideation
Content Creation
Budgeting and Allocation
Public and Media Relations
Market Positioning
Campaign Management
Strategic Planning
Marketing and Advertising
Brand Development
Event Management
Market Analysis
Market Research
Business Development & Planning
Lead Generation
Lead Nurturing
Client communication
Corporate Communications
Organization and Time Management
B2B Sales
Database Management
Sales presentations
Sales process Handling
Team Leading, Training & Management
Customer Accusation
Customer Relationship
Vendor Management
Product Launching
Recruitment
Software
MS Excel
MS PowerPoint
CRM Software eg Mondaycom, HubSpot, Salesforce, Zoho
Google Analytics
Google Search console
Google Trends
Ad Management Tools
SEMRUSH
Mailchimp
Wordpress
Yoast SEO
G Suite
Certification
[Comprehensive course on Promote Your Product at Targeted Countries using Social Media and Email marketing], [by FIEO] - [10 Hours]
Hobbies
Internet Surfing, Painting, Gardening, Listening to Music, Travelling
Timeline
[Comprehensive course on Promote Your Product at Targeted Countries using Social Media and Email marketing], [by FIEO] - [10 Hours]
09-2020
Sr. Marketing & Business Development Manager
KSL Cleantech Limited
01.2019 - Current
Business Development Manager
Latern Nano Materials India Pvt Ltd
07.2017 - 08.2018
[Expert Digital Marketing Program], [FITA Academy, Chennai] - [May -July]
05-2017
Business Development Executive - Intl. Projects
International Advisory Council
05.2016 - 06.2017
Associate Business Development Executive
TalentSprint Pvt Limited
06.2015 - 05.2016
MBA - Marketing And Operation
SRM University
07.2013 - 05.2015
[Vocational Training in Advanced Telecom], [BSNL, Kalyani, W.B.] - [2 Weeks]
06-2012
[VLSI Design & Simulation], [Ardent Computech Pvt. Ltd] - [6 Weeks]
12-2011
Bachelor of Technology (B.Tech) - Electronics And Communication (ECE)
Pailan College of Management & Technology
05.2009 - 05.2013