SHARMISTHA BOSE
Bangalore
Summary
Senior healthcare and business leader with 20+ years of progressive experience across multi-specialty hospitals, healthcare foundations, pharmaceuticals, clinics, training organizations, and corporate enterprises. Strong expertise in hospital marketing, doctor referral development, visiting consultant onboarding, occupancy & OT utilization, CMEs, medical camps, corporate & insurance tie-ups, government liaison, and institutional partnerships. Known for building organizations from the ground up, improving operational efficiency, leading cross-functional teams, and driving sustainable revenue growth. Brings deep understanding of hospital operations from floor-level patient management to GM-level strategy.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
General Manager – Marketing & Business Development
Currex Hospital
Bangalore
08.2025 - Current
- Leading end-to-end marketing, referral development and business growth for a multi-specialty hospital
- Driving patient acquisition, admissions, OT utilization and specialty-wise growth
- Building and managing doctor referral networks, visiting consultants and outside clinicians
- Actively involved in onboarding new Visiting Consultants (VCs)
- Conducting minimum two VC interactions daily to ensure continuity of cases
- Planning and executing monthly CMEs and weekly medical camps
- Establishing tie-ups with corporates, Occupational Health Centres (OHCs), TPAs and insurance companies
- Managing associations with digital health platforms and medical tourism facilitators
- Coordinating with consultants, operations and clinical teams to ensure smooth case conversion and patient care
- Supporting leadership in achieving occupancy improvement and revenue targets
Freelance Consultant – Institutional Liaison & Corporate Communication
Alteus Remedies
01.2024 - 07.2025
- Managed institutional, PSU and government liaison for pharmaceutical supply
- Supported rate contracts, tenders and negotiations
- Coordinated between regulatory, sales and institutional stakeholders
Manager – Marketing
Alteus Biogenics
10.2021 - 12.2023
- Developed and executed pharmaceutical marketing strategies
- Supported institutional sales and government tender processes
- Managed branding, product launches, exhibitions and conferences
- Conducted market research, competitor analysis and performance reporting
- Ensured compliance with pharmaceutical regulatory guidelines
General Manager – Marketing, Corporate & Government Affairs
Wockhardt Foundation
10.2016 - 08.2018
- Led CSR marketing, government & PSU partnerships
- Designed and implemented social responsibility and healthcare programs
- Managed fundraising initiatives and stakeholder engagement
- Oversaw media relations, PR strategies and brand reputation
- Worked closely with senior leadership on planning and reporting
Country Manager – India & GCC
RASL – Professional & Management Development Training LLC
02.2016 - 07.2016
- Led day-to-day operations and business development across India & GCC
- Developed annual sales plans and client acquisition strategies
- Managed delivery teams, budgets, compliance and reporting
- Built relationships with government, non-government and corporate clients
- Ensured operational excellence, safety, compliance and profitability
- (Dubai)
Vice President – Operations & Business Development
EXIN – Exterior Interiors Ltd.
Kolkata
09.2014 - 05.2015
- Headed pan-India & Bangladesh operations and expansion
- Managed multiple branches across major cities
- Led sales, marketing, budgeting and revenue planning
- Negotiated large contracts and closed multi-location deals
- Achieved 80%+ targets and highest incentive earner
- Kolkata
Manager – Projects / Business Development
EXIN – Exterior Interiors Ltd.
Kolkata
01.2014 - 09.2014
- Managed branch operations and revenue optimization
- Built teams, conducted events and client engagement programs
- Delivered short-term and long-term business plans
- Kolkata
General Manager – Administration & Business Development
SND Limited
Kolkata
01.2012 - 12.2013
- Oversaw commercial, administrative and operational functions
- Managed key stakeholder relationships and negotiations
- Developed new markets and business opportunities
- Supervised finance, recruitment, media and distribution teams
- Kolkata
General Manager – Business Development & Administration
GD Institute for Fertility Research
Kolkata
07.2011 - 12.2011
- Managed branding, administration and business growth initiatives
- Supported fertility services promotion and institutional outreach
- Kolkata
Service Line Executive / Floor Coordinator
Fortis Hospitals Ltd.
Kolkata
01.2004 - 06.2011
- One-point contact for corporate, VIP, OPD & IPD patients
- Supported admissions, OT bookings and revenue counselling
- Coordinated with doctors, diagnostics, OT and admissions
- Managed patient feedback, service improvement and team supervision
- Led a 6-member patient services team
- (Formerly Wockhardt Hospitals)
Teacher
St. Lawrence High School
01.1998 - 01.2001
Director / Operations Head
ISADOS Multispecialty Clinic Pvt. Ltd.
- Managed OPD & IPD operations, staffing and administration
- Led multidisciplinary teams including clinical and operational staff
- Implemented policies, systems and workflow processes
- Handled recruitment, project execution and day-to-day management
- (Own Venture)
Education
Bachelor of Science - Botany, Zoology, Chemistry
University of Calcutta
Diploma in Computer Applications -
PG Diploma -
Elementary Teacher’s Training
Skills
- Hospital Marketing & Growth Strategy
- OPD / IPD / OT Utilization
- Doctor Referral & VC Network Development
- CMEs, Medical Camps & Outreach
- Corporate, PSU & Government Liaison
- Insurance, TPA & Digital Health Tie-ups
- Healthcare Branding & Communication
- Operations & Administration
- Team Leadership & Performance Management
- Team building
- Leadership development
- Project management
- Client relationship management
- Market analysis
- Digital marketing
- Cross-functional collaboration
- Operations management
- Team building and training
- Brand management
- Business networking
Languages
English
Hindi
Bengali
Certification
- Brown belt in Karate (shotokan style from Japan Karate Association 1989)
Interests
- Music
- Exploring AI applications in healthcare marketing, patient acquisition, and hospital operations
- Reading on healthcare leadership, branding, and service excellence
- Continuous learning through industry trends and emerging technologies
Timeline
General Manager – Marketing & Business Development
Currex Hospital
08.2025 - Current
Freelance Consultant – Institutional Liaison & Corporate Communication
Alteus Remedies
01.2024 - 07.2025
Manager – Marketing
Alteus Biogenics
10.2021 - 12.2023
General Manager – Marketing, Corporate & Government Affairs
Wockhardt Foundation
10.2016 - 08.2018
Country Manager – India & GCC
RASL – Professional & Management Development Training LLC
02.2016 - 07.2016
Vice President – Operations & Business Development
EXIN – Exterior Interiors Ltd.
09.2014 - 05.2015
Manager – Projects / Business Development
EXIN – Exterior Interiors Ltd.
01.2014 - 09.2014
General Manager – Administration & Business Development
SND Limited
01.2012 - 12.2013
General Manager – Business Development & Administration
GD Institute for Fertility Research
07.2011 - 12.2011
Service Line Executive / Floor Coordinator
Fortis Hospitals Ltd.
01.2004 - 06.2011
Teacher
St. Lawrence High School
01.1998 - 01.2001
Director / Operations Head
ISADOS Multispecialty Clinic Pvt. Ltd.
Bachelor of Science - Botany, Zoology, Chemistry
University of Calcutta
Diploma in Computer Applications -
PG Diploma -
Elementary Teacher’s Training