Puneet Awtani
Mumbai
Summary
A strategic professional with over 12 years of experience in Distribution & Partnership, Content Acquisition & Syndication, Commercial Negotiations & Closure, Licensing/Vetting of Commercial Agreement in the media sector.
A trusted advisor to the leadership team to drive business growth through multiple platforms across Asian and European markets.
Overview
15
15
years of professional experience
Work History
Business Head
V Hunt Digital Media Private Limited
Mumbai
01.2025 - Current
- Developed B2B strategy for ChanaJor across aggregators, Telcos, ISPs, and CTV market in India.
- Achieved commercial agreements with Airtel, Jio, Watcho, Patchwall, Cloud TV, and Sun NXT within three months.
- Gained insight into international markets in MENA and SEA regions.
Assistant General Manager
IN10 Media Network
Mumbai
05.2022 - 10.2024
- Formulated bundling and pricing strategy for EPIC ON with Airtel Xstream Play and Jio TV+, resulting in 30% revenue growth.
- Negotiated commercial agreements for EPIC ON with Tata Binge and Watcho in aggregator space.
- Closed commercial deals with leading ISPs including M2M IT, PlayBox, and GTPL.
- Drove EPIC ON’s revenue across connected TVs like Patchwall, Cloudwalker TV, and Amazon Fire TV.
- Secured commercial deal worth INR 2 crore within three months.
Director - B2B Partnerships
FanCode (Dream Sports)
Mumbai
11.2022 - 10.2024
- Formulated and executed FanCode’s B2B strategy across aggregators, connected TVs, ISPs, and telcos.
- Drove FanCode’s B2B revenue growth from zero to one.
- Negotiated revenue agreements with domestic telcos, including Airtel, Jio, and VI.
- Secured revenue partnerships with major aggregators such as OTT Play, Tata Binge, Watcho, and Yupp TV.
- Initiated and monetized FanCode’s first 24/7 linear channel on Amazon Prime Video India.
- Generated over 7 crore in revenue during year one of FanCode’s B2B vertical, targeting 100% growth in year two.
Senior Manager
SugarBox Networks Private Limited
Mumbai
06.2017 - 04.2022
- Closed strategic app partnerships with key players in OTT and gaming sectors, including Sun Nxt, Aha, Eros Now, and Nazara Technologies.
- Secured network partnerships with CSC-E-Governance for deployments in 500 rural Gram Panchayats across India.
- Established strategic network partnerships across verticals, including airports, malls, and cafes nationwide.
- Achieved 30+ corporate tie-ups across multiple verticals through effective acquisition strategies.
- Formulated digital syndication and distribution strategy, increasing content consumption by 75%.
- Implemented innovative cost optimization strategy for domestic market, saving $50,000 in fiscal year 2019-20.
Deputy Manager
Vuclip India Private Limited
Mumbai
06.2015 - 06.2017
- Led project and content acquisitions across genres for Vuclip’s OTT products in India and overseas.
- Secured over 50 corporate partnerships with prominent brands.
- Negotiated exclusive first digital windowing for movie Jazbaa on VIU.
- Achieved exclusive first digital windowing for movie Wazir on VIU.
- Developed digital syndication and distribution strategy, resulting in third highest downloaded OTT app.
- Implemented cost optimization initiatives, saving $500,000 in financial year 2016-17.
- Cultivated client relationships with Sony Music, Silly Monks, Zee Music, and Reliance Entertainment.
Assistant Manager
Nazara Technologies Private Limited
Mumbai
09.2010 - 11.2014
- Managed gaming content acquisition and syndication for telecom operators across SEA, India, MENA, and LATAM.
- Achieved over 50 acquisitions in the gaming sector with major brands across multiple countries.
- Streamlined daily content operations, including QC testing and game wrapping for various operator products.
- Increased ad revenue by 50% through partnerships with platforms such as Vserv, Massive Impact, Adiquity, and Ad Mob.
- Developed relationships with clients including Rovio, Jump Games, Nautilus Mobile, and Soft Games.
Education
MBA - Marketing
Jamnalal Bajaj Institute of Management Studies
Mumbai06-2015
Skills
- B2B strategy and business development
- Revenue growth and profit management
- Commercial agreements and contract negotiation
- Strategic partnerships and negotiation skills
Languages
5,C1,6,C2
Education and Training
other
References
References available upon request.
Timeline
Business Head
V Hunt Digital Media Private Limited
01.2025 - Current
Director - B2B Partnerships
FanCode (Dream Sports)
11.2022 - 10.2024
Assistant General Manager
IN10 Media Network
05.2022 - 10.2024
Senior Manager
SugarBox Networks Private Limited
06.2017 - 04.2022
Deputy Manager
Vuclip India Private Limited
06.2015 - 06.2017
Assistant Manager
Nazara Technologies Private Limited
09.2010 - 11.2014
MBA - Marketing
Jamnalal Bajaj Institute of Management Studies
Similar Profiles
Sunil KuhadwalSunil Kuhadwal
Corporate Sales & Marketing Manager at Konceptwise Digital Media Private LimitedCorporate Sales & Marketing Manager at Konceptwise Digital Media Private Limited
Ketki A. NadkarniKetki A. Nadkarni
Group Head - Human Resources at Hungama Digital Media Entertainment Private LtdGroup Head - Human Resources at Hungama Digital Media Entertainment Private Ltd
Aryan DadheechAryan Dadheech
Intern at ValueFirst Digital Media PrivateIntern at ValueFirst Digital Media Private