PURNACHANDERREDDY Rekulapally

• Understanding the media plan and working as per the timelines.
• Campaign creation, media planning, and optimization.

and optimization. Have exposure on various platforms - DV360, TTD and Emodo Connect

• Worked on improving campaigns performance on various platforms (DV360, TTD and Emodo Connect ). Monitoring and optimize campaigns by implementing strategies andsharing insights to the team.
• Manage traffic sheets, trackers and implementations of campaigns. Generate reports for campaigns and deliver them regularly. Use the existing data andevaluate for new campaigns.
• Understanding the client goal and adhering to the timelines and meeting the goals. Reporting the campaign performance on Daily and weekly basis.
• Preparing post campaign analysis and decks for end clients

• I executed day-to-day campaign operations, ensuring alignment with objectives and KPIs managed campaign setup, monitored performance, optimized bidding strategies, and produced detailed reports of clients campaigns, helping them improve their campaign spend Optimizing campaigns of DV360 clients as an Optimization Analyst. Worked on improving the pacing & performance of flight campaigns.
• End to End campaign management. Managing campaigns and helping them to reach their KPIS Goals. Trafficked Third-party Tags, HTML creatives in DCM. Creative uploads(DCM tags, HTML tags, JavaScript, iframe)
• Currently, manage monthly ad spends of a million dollar on an average and strive to consistently meet the KPI's related to VCR, CTR, conversion rate. Setting up deals and troubleshooting deals such as PMP deals. suggestions on correct creative, audience and demographics to target.
• Worked on fixing frequency issues, auction lost, creative or budget etc.to fix inventory or under performing Insertion Orders Downloading different types of reports to check the performance or troubleshooting under performing Insertion Order. Prepared different types of revenue reports which help them to check on the return of their ad spend.Have also good knowledge on CM360, Google Ads (Search, Display and YouTube Campaigns) Working directly with Agencies and Advertisers. Real time bidding strategies, campaign management, and technical assistance.

• Participate in and support implementation of business solutions .... Determine the impact of changes made to existing hardware, software, and schedules Review tactical issues, policies or procedures for which answers can be quickly obtained Perform daily validations of application by performing critical functional checks to ensure that its stable for business users Monitor all the scheduled batch jobs and work on fixing in case of failures Audit complex critical systems delivery for business processes ... Determine the impact of new products and tools implementation across the business and mitigates potential issues Reduce the impact of application and infrastructure failures on business delivery .

• Handling complex customer scenarios, internet issues, and effectively providing dependable and timely resolution to all related technical internet issues experienced by customers. : Providing remote infrastructure support delivery and performing problem cause analysis. Collaborating with fellow support colleagues and other internal organizations to provide superior customer service