PUSPITA CHAKRABORTY
Digital Marketing Manager
Kolkata,WB
Summary
Performance-oriented Digital Marketer aiming to contribute to business growth through data-driven advertising and content strategies.Creative and analytical Digital Marketing Executive seeking to apply expertise in paid ads and short-form content to enhance brand visibility and lead generation. Skilled in producing high-performing video content (3K-7K views/reel) and executing targeted campaigns using Facebook Ads Manager while contributing to organizational growth.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Digital Marketing Manager
A.S Construction
01.2025 - 03.2026
- Planned and executed lead generation campaigns using Facebook Ads Manager and Google Ads, targeting local audiences for construction and property services.
- Handled client communication through calls, emails, and in-person discussions, ensuring consistent and professional messaging.
- Managed 20+ customer calls per day, addressing inquiries, explaining project details, and maintaining follow-ups to support sales conversions.
- Designed marketing creatives (ads, social posts) using Canva.
- Edited promotional and site-progress videos using Inshot to improve audience engagement.
- Monitored campaign performance and user behavior using Google Analytics, implementing data-driven optimizations.
- Prepared reports, proposals, and internal documentation using Microsoft Word.
Education
Bachelor of science - Geography Honours
Women's College, Calcutta University
01.2023
Class XII - Humanities
St.Stephens School
Class X - undefined
The Central Modern School
Skills
- Paid Advertising
- Designing posts using Canva
- Keyword Research using uber suggest
- Analytics and Performance
- Email Marketing & Chat Support
- Basic video editing (Reels, shorts) using Inshot
- Campaign setup in Mailchimp
- Using WordPress or landing page
- Running campaigns on Google ads and Facebook Ads manager
Certification
- DIGITAL MARKETING
- Make the Sale: Build, Launch, and Manage E-Commerce Stores
- Search Engine Optimization and Content Marketing
- Gen AI for SEO
- Introduction to Social Media Marketing
- Advertising with Meta
- How to create a Great Marketing Plan and Marketing Strategy
- Email Marketing
- Instagram Strategy: Effective Content
- Measure and Optimize Social Media Marketing Campaigns
Hobbies and Interests
- Building a personal page (Beat with Puspita)
- Creating dance-based Instagram reels and analyzing engagement trends
- Analyzing ads and marketing campaigns
- Editing and optimizing short form dance content using Inshot, contributing to 3000+ to 7000+ views per reel
Projects
- Lead Generation Campaign for A.S Construction, Ran paid campaigns on Facebook Ads Manager., Achieved high-performing ad engagement (up to 50% CTR in targeted campaigns) on Facebook Ads Manager., Executed performance marketing campaigns on Facebook Ads Manager, generating 50+ qualified leads/month through strategic audience targeting, A/B testing, and high-converting creatives., Increased social media engagement by 40% through optimized content strategy, reels, and audience-focused creatives., Designed ad creatives using Canva and Inshot., Created and managed marketing content including property descriptions, brochures, advertisements, and promotional materials.
- Instagram Growth strategy for Dance Page (Beat with Puspita), Developed and executed a content strategy targeting a dance-focused audience, emphasizing reels and trend-based content., Increased overall social media engagement by 40% through consistent posting and audience-focused creatives., Designed visually appealing posts and promotional materials using Canva., Produced high-performing short-form video content achieving 3K-7K views per reel, leveraging trend-based strategies and optimized editing using Inshot.
Work Preference
Work Type
Full TimeTimeline
Digital Marketing Manager
A.S Construction
01.2025 - 03.2026
Bachelor of science - Geography Honours
Women's College, Calcutta University
Class XII - Humanities
St.Stephens School
Class X - undefined
The Central Modern School