RACHIT KANAUJIA

Experienced PR and communications specialist with nearly three years of success in driving brand awareness, executing media relations, and crafting strategic communication campaigns for diverse organizations. Adept at press release writing, stakeholder engagement, and managing public perception in fast-paced environments. Leverages seven years of experience as a sports journalist to deliver effective messaging across traditional and digital platforms.

• Led the Hockey India account and managed successful PR campaigns for them
• Led Hockey India League 2024-25 as their PR and Communications partner
• Led the PR and Communications account for domestic cricket leagues, like DPL T20 and UPT20
• Led communication and content strategy for Khelo India Para Games and Khelo India University Games
• Led the PR and Communications account for pickleball platform - Picklebay
• Developed and executed comprehensive PR strategies for national sports federations, professional athletes, and sports teams, enhancing media presence and brand recognition
• Managed media relations, securing coverage in top-tier sports publications, and national media outlets
• Covered and written for a variety of sports and games, including cricket, football, badminton, kabaddi, tennis, hockey, etc
• Interviewed sports stars like Shoaib Akhtar, Mohammad Kaif, Danish Kaneria, Pullela Gopichand, Sai Praneeth, Gayatri Gopichand, Jarmanpreet Singh, Bindyarani Devi, and Vikas Thakur
• Fluent in live blogging, covered leagues and tournaments like IPL, ISL, PKL, US Open, and BWF World Championships
• Functioned on many social media platforms like X, Instagram, and Facebook to increase awareness and accumulate maximum traffic on websites, and even exceeded monthly PV and UV targets on numerous occasions

• Drafted and distributed press releases that were published in national media, organized and managed media events, and press conferences
• Conducted numerous interviews of athletes and top officials
• Built and maintained key relationships with journalists and influencers
• Managed live sports events, including media accreditations, interviews, press releases
• Mentored junior writers and PR team members, and researched and analysed audience trends to optimise campaign reach

• Travelling/Exploring
• Technology
• Sports
• Football
• Cricket
• Documentaries
• Movies
• Sitcoms
• Biographies
• Automobiles