SAGAR KUMAR
Public Relations
Gurgaon,HR
Summary
Public Relations professional with over 6 years of experience in developing and executing successful communication and PR strategies. This includes 5 years in agency roles and 1+ year on the brand side. I've worked in areas like Consumer Technology, IT, Startups, Wellness, and Education. Equipped with exceptional ability to facilitate all aspects of internal and external communications by working collaboratively with C-suite executives. Proven talent for managing various projects and working independently with minimal supervision. I’m skilled at building relationships with the media, organizing events, and creating content.
Overview
8
8
years of professional experience
Work History
Corporate Communication (PR Manager)
NP Digital India
06.2023 - Current
- Increased Brand Visibility: Boosted brand awareness and media share of voice by 400% and secured 13 industry awards within the first six months of employment
- Media Engagement: Identified strategic opportunities to collaborate with media, enabling effective engagement with target audiences and positioning NP Digital India’s leadership as industry thought leaders
- Public Relations Strategy: Designed and executed PR strategies to enhance brand visibility through media relations, content creation, and event management
- Content Development: Authored, edited, and proofread a variety of communications materials, including websites, media kits, byline articles, responses, and other internal/external documents
- Executive Support: Prepared talking points and briefing documents for leadership, ensuring impactful representation in media interviews and meetings
- Media Relations: Built good relationships with journalists, managed media relations activities, and prepared media kits for interviews and events
- Event Planning: Planned and executed corporate events and trade shows, aligning them with organizational goals and ensuring seamless execution
Senior Account Executive – Public Relations
Genesis BCW (Burson)
04.2022 - 06.2023
- Managed 10+ B2B and B2C tech accounts, including startup clients, by developing and executing media relations strategies with measurable results across traditional and digital platforms
- Facilitated media interactions and events, and created tailored content for clients, including pitch notes, press releases, articles, and responses
- Specialized in media mapping, industry monitoring, and developing actionable plans on a weekly and monthly basis to enhance media engagement and coverage
Senior Account Executive – Public Relations
Avian WE
01.2022 - 04.2022
- Worked with the Samsung Electronics team to create content and manage media outreach
- Prepared and delivered key reports, including coverage reports, WIP updates, and weekly summaries
Senior Account Executive – Public Relations
Perfect Relations (Dentsu)
07.2018 - 11.2021
- Worked across verticals including Information Technology, Consumer Technology, Start-ups, Wellness, and Education
- Developed, managed, and implemented media relations strategies, measuring impact across traditional and digital platforms
- Organized media interactions and events for clients, enhancing media visibility
- Conducted research and drafted customized pitch notes and press releases for clients
- Demonstrated expertise in media mapping, industry monitoring, and creating actionable plans on a monthly and weekly basis
- Identified media opportunities in both Indian and international markets
- Managed media relations across traditional, digital, and international platforms
- Prepared PR proposals, media plans, media lists, and conference lists
- Created and maintained various communication documents and reports
- Engaged with bloggers, vloggers, and influencers in the tech, lifestyle, and digital spaces
Intern
Perfect Relations (Dentsu)
01.2018 - 04.2018
- Interned for 3 months with the Auto Expo 2018 team, handled media inquiries and coordinated event logistics
Intern
Chandigarh University
07.2017 - 07.2017
- Handled multiple university events and coordinated with the media
Education
Bachelor of Arts - Journalism And Mass Communication
Chandigarh University
Chandigarh, India 04.2001 -
Skills
Corporate communications
Public Relations
Leadership Profiling
Event Management
Experienced in both B2B and B2C PR
Media relations
Influencer outreach
Content creation
Brand positioning
Press release writing
Brand messaging
PR strategy development
Timeline
Corporate Communication (PR Manager)
NP Digital India
06.2023 - Current
Senior Account Executive – Public Relations
Genesis BCW (Burson)
04.2022 - 06.2023
Senior Account Executive – Public Relations
Avian WE
01.2022 - 04.2022
Senior Account Executive – Public Relations
Perfect Relations (Dentsu)
07.2018 - 11.2021
Intern
Perfect Relations (Dentsu)
01.2018 - 04.2018
Intern
Chandigarh University
07.2017 - 07.2017
Bachelor of Arts - Journalism And Mass Communication
Chandigarh University
04.2001 -