RACHITA AGARWAL

• Independently lead and serve as the day to day points for internal and external stake holders.
• Leading conversations with integrated agencies, teams (internal and client/brand agencies) and partners to execute multiple campaigns across the calender year.
• Strategizing and brain storming with the team for brand initiatives (tactical and year - long interventions)
• Developing new channels to drive brand advocacy
• P&L management and campaign closures.
• On ground partner management, media publications management.
• Build and maintain strong relationships with influencers, managers, agencies across various social media platforms.
• Identify and recruit new influencers to expand our network.
• Work closely with the strategy and sales teams to develop influencer marketing strategies that aligns with client objectives.
• Negotiate rates and contracts with the influencers, managers and agencies to achieve competitive pricing while maintaining quality standards.
• Monitor and analyze the performance of influencer campaigns, providing insights and recommendation for optimization.
• Stay updated on industry trend and best practice in influencer marketing.

• Worked with marquee brands Disney + Hotstar, Amazon Mini TV, Applause and Flipkart.
• Onboarded the highest paid subscribed Youtubers for different brand deliverables.
• Collaborated with top talent scouts to pursue leads and pitch potential representation.
• Negotiated essential contract terms such as commercials, delivery timelines and any interest to be charged as per delays from the creators on behalf of clients.
• Led projects and analyzed data to identify opportunities for improvement.
• Resolved problems, improved operations and provided exceptional service.
• Used coordination and planning skills to achieve results according to schedule.

• Onboarding influencers and artists.
• Oversee end to end execution of the influencer marketing campaigns.
• Identify and secure new business opportunities by negotiating and closing the brand deals, partnerships and campaign management.
• Efficiently managing the day to day co-ordination with the client and within the teams.

• Scheduled and attended meetings with clients and prospective clients as requested.
• Delegated tasks to existing support team members and used cloud-based tools to help solve complex business issues.
• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
• Encouraged creative thinking, problem solving, and empowerment as part of facility management group to improve morale and teamwork.
• Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.

• Casting for channels like Being Indian, Blush.

· Identifying opportunities to tie up with celebrities strategically for programming videos.

· Maintain movie release calendar & Acquiring celebrities through tie ups with production houses & PR agencies during Movie releases.

· Acquiring talents (Writers and Directors) for Long Formats content being created BY Culture Machine.

· Excellent written and verbal communication skills. Negotiation skills will be an added bonus.

· Working with Brand solutions team for all celebrity & digital influence requirements

· Partnering with digital channels (individual influences + content platforms) to manage their revenue business exclusively. + ensure Targets aligned with these partners are met

· Closing and negotiating contracts for all talent/ celebrity/influencer led deals

· Servicing and maintaining relationship with channel partners /celebrities/managers/PR and Production houses

· Creating a data base of talents across all genre

• Managed A list celebrities also managed Navneet Dhillon, Manasi Scott & Suhail Chandok.
• Creating presentation for IP's, brand design ideation for leading Pro Kabaddi team Jaipur Pink Panther.
• Website backend development for GS Worldwide, All Stars Football Club, VA Film Company.

• Developed and initiated ideas for the projects, managed costs, and monitored performance.
• Headed project teams specializing in design and launch activities.
• Managed the entire wedding from planning to execution.
• Fostered relationships with vendors to promote positive working relationships.