RADHESHYAM PATRA
Bhubaneswar
Summary
Strategic sales and business development leader with 20 years of experience driving revenue growth and client acquisition in Real Estate, Pharmaceuticals, Retail, and Fintech sectors. Developed effective sales strategies and led high-performance teams to secure new business opportunities. Recognized for leadership and outstanding sales performance. Seeking to leverage relationship management and strategic planning skills in the payment gateway and fintech industry.
Overview
23
23
years of professional experience
Work History
Senior Sales Manager
Cayana Infratech Pvt. Ltd.
11.2022 - 06.2025
- Spearheaded sales strategies for premium residential and commercial projects, consistently achieving 115% of revenue targets (150% in 2024, earning Best Sales Person award).
- Negotiated high-value deals, successfully closing ₹2Cr+ contracts with institutional and HNI buyers, contributing to overall revenue growth.
- Managed network of business associates, recognized with Best Business Associates Award 2024 for excellence in collaboration and performance.
- Mentored team of 15+ sales professionals and business associates, enhancing productivity through targeted training and KPI-focused performance reviews.
- Transferable Skill: Experience targeting high-value clients (HNIs, institutions) directly applicable to enterprise merchant acquisition for payment gateway solutions.
- Real Estate
Business Manager – Odisha
Ayro Retail Solutions Pvt. Ltd.
04.2022 - 11.2022
- Directed state-wide operations for B2B pharma digitalization platform, achieving 15% month-on-month growth in retailer onboarding.
- Managed full P&L, budgets, and cross-functional teams to optimize sales and market intelligence.
- Executed targeted marketing campaigns that boosted platform adoption by 30% in 6 months.
- Transferable Skill: Experience with digital platform sales and onboarding aligns with Airpay's need for sales specialists who can drive merchant acquisition across sectors like e-commerce, retail, and education.
- India's Largest Pharma Digital Platform
Business Development Manager
Pharmarack Technologies Pvt. Ltd.
04.2021 - 03.2022
- Executed strategic plans for market penetration across Odisha, securing 25+ new distributor partnerships that enhanced regional distribution network.
- Cultivated relationships with hospitals, retailers, and stockists, achieving 40% growth in regional sales through collaborative efforts.
- Identified market trends and expansion opportunities, informing national strategy discussions that shaped future business direction.
- Transferable Skill: Proven ability to build pipeline and maintain long-term relationships with prospects—a key requirement for Airpay Sales Managers.
- B2B Healthcare Tech
Regional Sales Manager – Odisha & Jharkhand
AIOCD Pharmasofttech AWACS Ltd.
09.2011 - 12.2020
- Led sales and marketing operations across two states, consistently exceeding revenue targets by 15–20% annually.
- Coordinated 10+ product launches and trade events, driving brand visibility and generating demand.
- Managed digital content and analytics, delivering actionable insights on ROI to senior leadership.
- Monitored industry trends, competitors, and market conditions to pinpoint new business opportunities.
- Transferable Skill: Expertise in market intelligence and ROI reporting.
- Pharmaceutical Market Research & IT Solutions
Marketing Professional
Dolphin Software
01.2010 - 01.2011
- Developed marketing collateral to enhance brand visibility; coordinated trade events to engage target audience; optimized digital content for improved user experience.
- Developed marketing strategies for software solutions targeting diverse industries.
- Collaborated with sales teams to align marketing campaigns with business goals.
- Analyzed market trends to identify opportunities for product promotion.
Accounts & Billing Executive
E-Mart For You
01.2005 - 01.2009
- Managed financial transactions and vendor accounts while training staff on billing processes.
- Developed strategic initiatives to enhance operational efficiency and customer satisfaction.
- Led cross-departmental teams to implement innovative retail solutions across the organization.
- Managed vendor relationships to ensure timely delivery of quality products for stores.
Marketing Executive
H.L. Distributors
01.2002 - 01.2004
- Conducted market research for industrial products, informing development of targeted branding strategies.
- Developed innovative marketing strategies to enhance brand visibility and engagement.
- Coordinated promotional campaigns across multiple platforms to reach diverse audiences.
- Analyzed market trends and consumer behavior to inform marketing decisions.
Education
Bachelor of Commerce -
Utkal University
Bhubaneswar04.2001
Skills
- B2B Merchant Acquisition
- Payment Gateway Industry Knowledge
- Digital Payments Ecosystem
- Sales & Business Development
- Regional Sales Management
- Key Account Management
- Channel Partner Management
- P&L Ownership
- Market Intelligence & Competitive Analysis
- Fintech-Relevant Skills
- Digital Transformation
- Leadership & Strategy
- Team Leadership & Training
- Stakeholder Management
- High-Value Negotiations
- Client Relationship Building
- Cross-industry targeting
- Strategic planning
Key Achievements At A Glance
- Best Sales Person of the Year – Cayana Infratech 2024
- Best Business Associates Award – Cayana Infratech 2024
- Top Performer Award – AIOCD AWACS (2015, 2018)
- Digital Transformation Champion – AIOCD AWACS (2019)
- Merchant Acquisition Expertise – Successfully onboarded 250+ retailers and distributors across B2B platforms
Languages
- Hindi
- Odia
- English, Fluent (Professional proficiency)
- Hindi, Fluent
- Odia, Native
Awards
- Best Sales Person of the Year, 2024, Cayana Infratech Pvt. Ltd., Recognized for exceptional sales performance, achieving 150% of annual target and closing ₹5Cr+ worth of deals in the premium residential segment.
- Best Business Associates Award, 2024, Cayana Infratech Pvt. Ltd., Honored for building and nurturing a high-performing team of 15+ business associates, resulting in the highest team productivity and customer satisfaction scores across the organization.
- Top Performer Award, 2015, 2018, AIOCD AWACS, Consistently exceeded revenue targets by 15–20% across two states.
- Digital Transformation Champion, 2019, AIOCD AWACS, Spearheaded adoption of digital tools in pharma distribution, increasing efficiency by 25%.
Industry Targets And Sector Expertise
- E-commerce & Retail, 3+ years in retail solutions (Ayro, E-Mart), Core target segment
- Education, Institutional sales experience, Key focus area (schools, universities)
- Hospitality, Real estate experience with premium clients, Growing segment
- Healthcare/Pharma, 10+ years in pharma sector, Expanding vertical
Earlier Career Highlights
- Marketing Professional, Dolphin Software, 2010 – 2011, Created marketing collateral; organized trade events; optimized digital content.
- Accounts & Billing Executive, E-Mart For You, 2005 – 2009, Managed financial transactions, vendor accounts, and trained staff on billing.
- Marketing Executive, H.L. Distributors, 2002 – 2004, Conducted market research for industrial products; developed branding strategies.
Why Airpay
- With 13+ years of experience building for Bharat, Airpay is India's first integrated omnichannel financial services platform, empowering over a million business owners across e-commerce, retail, hospitality, and education sectors. I bring: 20+ years of B2B sales experience across the exact sectors Airpay targets, proven track record of driving revenue growth and exceeding targets (demonstrated by multiple awards), deep understanding of digital transformation and platform-based business models, strong network across Odisha and Eastern India for regional expansion.
Timeline
Senior Sales Manager
Cayana Infratech Pvt. Ltd.
11.2022 - 06.2025
Business Manager – Odisha
Ayro Retail Solutions Pvt. Ltd.
04.2022 - 11.2022
Business Development Manager
Pharmarack Technologies Pvt. Ltd.
04.2021 - 03.2022
Regional Sales Manager – Odisha & Jharkhand
AIOCD Pharmasofttech AWACS Ltd.
09.2011 - 12.2020
Marketing Professional
Dolphin Software
01.2010 - 01.2011
Accounts & Billing Executive
E-Mart For You
01.2005 - 01.2009
Marketing Executive
H.L. Distributors
01.2002 - 01.2004
Bachelor of Commerce -
Utkal University