Charu Sharma
Noida,Uttar Pradesh
Summary
Business and growth-focused leader with 10+ years of experience building and scaling B2B2C, retail, and e-commerce platforms across FinTech, marketplaces, and hospitality. Strong track record in revenue growth, go-to-market execution, sales and channel operations, partner ecosystems, and customer lifecycle management. Experienced in working at the intersection of business strategy, operations, and technology, translating commercial goals into scalable execution models. Proven ability to drive market expansion, funnel optimization, partner enablement, and executive decision-making across India and Middle East markets.
Overview
12
12
years of professional experience
Work History
Business Operations and Sales Manager
Payomatix Technologies
Noida, UP
08.2025 - Current
- Drive merchant acquisition, onboarding, activation, and lifecycle management, aligning sales, compliance, product, and operations teams to accelerate revenue realization.
- Designed scalable merchant and partner operating models, covering onboarding, risk segmentation, activation, and post-go-live support.
- Optimized sales funnels and conversion metrics through data-driven qualification frameworks, CRM governance, and pipeline management.
- Partner with banks, fintechs, and platform partners to structure commercial models, pricing logic, and revenue-sharing frameworks.
- Represent the business at international fintech forums (UAE & India), supporting enterprise sales conversations and strategic partnerships.
- Own business operations and growth execution for a global B2B2C fintech payments platform serving merchants, platforms, and partners across multiple geographies.
Lead - Inside Sales & Operations
ELIVAAS
Gurgaon
05.2024 - 05.2025
- Led inside sales, revenue operations, and business execution for a high-growth hospitality and managed accommodation platform.
- Managed a 25-30 member cross-functional team across sales, operations, and customer experience.
- Built structured sales and demand funnels, improving forecast accuracy, deal velocity, and revenue predictability.
- Owned customer lifecycle management, from lead acquisition to onboarding, service delivery, and retention.
- Developed business MIS, performance dashboards, and executive summaries to support leadership decisions.
Business Manager - Operations
IndiaMART Intermesh Ltd.
Noida
02.2017 - 05.2024
- Led seller acquisition, onboarding, enablement, and retention programs, driving marketplace liquidity and transaction velocity.
- Optimized seller lifecycle workflows (onboarding, cataloging, pricing, fulfillment), improving service levels and platform trust.
- Owned pricing governance and commercial discipline across direct sales and channel partner ecosystems.
- Enabled 100+ channel partners, driving adoption, monetization, and consistent service delivery.
- Developed MIS and analytics frameworks to track seller performance, buyer engagement, and operational KPIs.
- Managed large-scale B2B marketplace operations supporting millions of buyers and sellers across India's largest B2B e-commerce platform.
Assistant Manager - Operations
Tolexo Pvt. Ltd.
Noida
12.2014 - 02.2017
Assistant Manager - Fulfillment Operations
MyGuestHouse Accommodations
Noida
01.2014 - 12.2014
Education
Bachelor - Information Technology
IIMT College of Engineering
01.2014
Skills
- Sales Operations
- Revenue Operations (RevOps)
- Funnel Optimization
- Lead Management & Qualification
- Pipeline Management
- Forecasting & Demand Planning
- Customer Acquisition Strategy
- Conversion Rate Optimization
- Merchant / Seller Acquisition
- Enterprise & B2B Sales Support
- B2B2C & Marketplace Business Models
- Revenue Growth & GTM Execution
- Sales Operations & Funnel Optimization
- Partner & Channel Ecosystem Management
- Retail & E-commerce Operations
- Customer Lifecycle & Experience Management
- Pricing, Commercial Governance & Monetization
- Business Analytics, MIS & Executive Dashboards
- Cross-Functional Leadership & Stakeholder Management
Accomplishments
- Drove 154% revenue growth through sales-operations alignment and funnel optimization
- Improved lead-to-conversion by 25% through tighter qualification and lifecycle governance
- Delivered 20% YoY improvement in team productivity and revenue efficiency
- Reduced turnaround time for sales and operational execution through process streamlining
- Reduced seller onboarding TAT by 30%, accelerating revenue activation
- Increased platform adoption by 15% through partner enablement and process standardization
- Drove sustained YoY improvement in marketplace performance metrics
Languages
English
Hindi
Personal Information
- Title: Business Operations and Sales Manager
- Date of Birth: 31 August 1993
Timeline
Business Operations and Sales Manager
Payomatix Technologies
08.2025 - Current
Lead - Inside Sales & Operations
ELIVAAS
05.2024 - 05.2025
Business Manager - Operations
IndiaMART Intermesh Ltd.
02.2017 - 05.2024
Assistant Manager - Operations
Tolexo Pvt. Ltd.
12.2014 - 02.2017
Assistant Manager - Fulfillment Operations
MyGuestHouse Accommodations
01.2014 - 12.2014
Bachelor - Information Technology
IIMT College of Engineering