Raghavendra T.A
Bangalore
Summary
Result-oriented business leader with 16 years of experience in Operations, Analytics and Structured Quality. Adept at leading organizations and driving strategic initiatives to achieve Business growth and success. Expertise in sales, CRM, and project management, with a track record of delivering exceptional results and exceeding targets. Skilled in data analysis, vendor management and change management with a focus on driving organizational efficiency and optimizing processes.
Overview
10
10
years of professional experience
Work History
Regional Manager (Sale for Home Vertical Heading Kar, AP & Kerala Region)
LENSKART Solutions Pvt. Ltd.
Bangalore
04.2018 - Current
- Responsible for leveraging expertise in business development, operations management, data analytics, and customer service to drive efficiency and optimize processes to improve vertical performance
- Working with the Lead Generation team, store Operation, SIS store been handled in daily operation.
- Led a team of 180+ Field executives in Home Business, Camps, tai-ups & opening new cities.
- Developed and implemented sales strategies, training programs, and incentive schemes to increase revenue resulting in 5X growth in annual sales
- Coordinated with cross-functional teams to identify areas of improvement and implement process optimization strategies
- Conducted performance evaluations, provided feedback, and developed training programs to enhance the skills and knowledge of team members, resulting in improvement of overall team performance
- Maintaining EBITDA & Gross Margin of the entire vertical by managing revenue, manpower costs & incentives, ROIs etc
- Exploring avenues for Customer Acquisition, CRM and Marketing Campaigns to drive Sales/Traffic through Organic campaign as well as BTL activity
- Assessing and deployment of industry-best tools and practices for best-in-class Customer Experience & Product Delivery
- Worked on franchise model and converted maximum field executive on the same which has given 2X growth in revenue
- Making Sales Strategies basis current trends, run-rates to achieve AOP numbers.
City Manager (HTO Operations)
LENSKART Solutions Pvt. Ltd.
04.2018 - 06.2020
- Heading Bangalore HTO Operations
- Shown 5X growth in last 5 years, with 100% Manpower growth
- Responsible for driving Revenue Sales of entire city through driving KPI
- We are the first people opened New city for Lenskart@home (Mysore) and today we are existing in 35 cities' which was earlier only 8 cities
- Managing complete end-to-end cycle of Lead Generation to Lead completion, Eye test process, 12 steps, Locus handling, Merchandising, customer experience
- Post sales and service etc
- Creation of process SOPs, analyzing and improving agents' and team's efficiency
- Bringing in changes that help in upsizing business
- Responsible for KPIs like Lead Generation Count, Conversion%, Attended%, Field Conversion, Productivity, Resolution TAT etc
- Maintaining P&L and made sure the per kit revenue is highest over pan India level.
Area Manager (future Group)
BRAND FACTORY
04.2016 - 03.2018
- Heading Brand factory stores in Bangalore with a turnover of 200CR+
- Heading the entire gamut of activities of the store pertaining to the formulation of marketing and retail strategies for Brand Factory, initiating merchandising activities, store administration, staff management and achievement of sales growth.
Area Manager (kar-Kerla) - (Operations & Sales)
02.2014 - 02.2016
Store Manager
The Loot India Pvt Ltd.
- Handled a large discount store for The loot India Pvt., Ltd
- Monthly turnover of 60L with 25 team members
- Heading complete operation of the store, Merchandising, sales, and the responsibility of P&L of the store.
Store Manager
LMG Brands India Pvt Ltd., (Landmark groups)
- Working in Landmark groups with International brand like bossini, Kapa, VLC & spring field
- Handled all brand store as a store manager & opened few stores for the same
- First person to selected for Flash concept in India.
Education
MBA -
GITIM University
Bachelor of Arts -
Kuvempu University Bhadravathi
Class Xth -
CBSC
Skills
- Operations & Customer Handling
- Sales, Business development
- Analytics, WFM & Data Sciences
- CRM, Customer Acquisition & Business Alliances
- Business Planning & Intelligence
- Strategic Planning and Implementation
- People & Team Management
- Performance Management
- Vendor & Client Management
- Project & Product Management
- Change & Incident Management
Accomplishments
- Inducted into "Lenskart Club" during 21-22 appraisal cycle
- Awarded as Best Performer in entire HTO Sales Vertical in Annual "Hall of Frames" 21-22
- Awarded as part Best city" for achieving highest ever nos. for Home Business in Nov'20-21
- Continuously rated OS across 2 consecutive appraisal cycles - , 19-20 & 21-22
- Two promotions in last 3 appraisal
- Awarded" Fashion ka Big boss" in future group on special project.
- First person selected in Land mark group for Flash concept in India.
Skillsets
- Operations & Customer Handling
- Sales
- Analytics, WFM & Data Sciences
- CRM, Customer Acquisition & Business Alliances
- Business Planning & Intelligence
- Strategic Planning and Implementation
- People & Team Management
- Performance Management
- Vendor & Client Management
- Project & Product Management
- Change & Incident Management
Personal Information
- Date of Birth: 10/04/79
- Nationality: Indian
- Marital Status: Married
Timeline
Regional Manager (Sale for Home Vertical Heading Kar, AP & Kerala Region)
LENSKART Solutions Pvt. Ltd.
04.2018 - Current
City Manager (HTO Operations)
LENSKART Solutions Pvt. Ltd.
04.2018 - 06.2020
Area Manager (future Group)
BRAND FACTORY
04.2016 - 03.2018
Area Manager (kar-Kerla) - (Operations & Sales)
02.2014 - 02.2016
Store Manager
The Loot India Pvt Ltd.
Store Manager
LMG Brands India Pvt Ltd., (Landmark groups)
MBA -
GITIM University
Bachelor of Arts -
Kuvempu University Bhadravathi
Class Xth -
CBSC
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