Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Professional Highlights
Timeline
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Raghwendra Kumar

Raghwendra Kumar

Bangalore

Summary

Dynamic Vice President with a proven track record at Munnish Innerwear, excelling in brand launch and market penetration. Skilled in MIS reporting and team leadership, I achieved profitable operations and expanded distributor networks, driving significant revenue growth. My strategic marketing initiatives and analytical expertise fostered strong brand presence and operational excellence.

Overview

16
16
years of professional experience

Work History

Vice President

Munnish Innerwear Private Limited
Bangalore
06.2024 - Current
  • Launched Brand WITHIN in target market, establishing strong brand presence.
  • Guided team in generating market demand through targeted strategies.
  • Conducted sales revenue and cost analysis to enhance profitability.
  • Achieved profitable operations, contributing to overall company success.
  • Appointed effective distributor and built a skilled team of nine in South-1 region.
  • Established brand presence through collaboration with distributors, dealers, and team.
  • Positioned brand effectively through strategic marketing activities and trade schemes.
  • Maintained organizational discipline, enhancing operational effectiveness across all levels.

RSM South-1&West

Naidu Hall Apparel
Bangalore
03.2021 - 05.2024
  • Achieved promotion from RSM to DGM based on performance within two years.
  • Successfully launched and established Mass Lingerie Brand in WEST market.
  • Developed brand positioning through strategic ATL and BTL marketing activities.
  • Expanded distributor network by appointing 15 distributors and over 1000 dealers.
  • Implemented effective trade schemes to drive demand and increase sales revenue.
  • Conducted thorough cost analysis to support business development initiatives.
  • Trained and motivated a team of 15 members through weekly coaching sessions.
  • Monitored distributor base stock levels to prevent sales loss in market.

ASM(Karnataka,AP&TS)

MAS India Brand Private Limited
Bangalore
08.2019 - 08.2020
  • Managed relationships with over 100 retail networks to enhance brand positioning.
  • Oversaw a team of three sales representatives, fostering motivation and performance excellence.
  • Guided daily and weekly meetings to identify team strengths and improve productivity.
  • Handled both primary and secondary sales, ensuring optimal service delivery.
  • Collaborated with marketing team to boost brand visibility in the market.
  • Monitored competitor activities to adapt strategies effectively.
  • Operated trade schemes with channel partners to maximize engagement.
  • Converted numerous retailers to annual tie-up schemes for sustained partnerships.

Distributor Head (DGM)

Sivaraj Spinning Mills Pvt. Ltd.
Bangalore
05.2018 - 08.2019
  • Developed brand strategy for Chennis, focusing on Karnataka market expansion.
  • Managed mass men's wear outerwear and innerwear brands, boosting market penetration.
  • Appointed all distributors and team members, overseeing six distributors and four team members.
  • Executed store branding initiatives at retail locations to enhance visibility.
  • Collaborated with channel partners to launch incentive schemes for retailers and distributors.
  • Ensured timely distributor payments to maintain strong relationships.
  • Conducted weekly meetings to discuss product techniques and distributor management.

RSM (SOUTH)

Strawberry Lenceria Pvt Ltd
Bangalore
07.2017 - 04.2018
  • Managed distribution and sales for mass lingerie brand Strawberry in South India.
  • Oversaw 11 distributors and a team of 11 members across the region.
  • Developed and monitored distributor base stock to ensure optimal inventory levels.
  • Established and trained sales teams to enhance retail presence and brand awareness.
  • Appointed vendors for visual merchandising, negotiating competitive pricing.
  • Implemented strategies to improve distributor ROI through market expansion initiatives.
  • Expanded market reach by enhancing relationships with over 580 retail networks.

A S M (Karnataka)

Gokaldas Intimate wear Pvt.Ltd
Bangalore
10.2009 - 06.2017
  • Promoted to Assistant Sales Manager for Karnataka after demonstrating strong performance as Sales Executive at Enamor.
  • Accumulated over seven years of experience with Gokaldas Intimate Wear Pvt. Ltd. as ASM.
  • Managed operations for Enamor, a premium lingerie brand, overseeing five distributors.
  • Led and motivated a team of three Sales Representatives to achieve 100% targets.
  • Cultivated relationships with over 300 retail networks, directly handling top key retailers.
  • Executed both primary and secondary sales strategies effectively.
  • Collaborated with Marketing team to enhance brand visibility in the market.
  • Developed and monitored distributor stock levels to prevent sales losses.

Education

MBA - Marketing,System

Annamalai University
Chidambaram,Tamil Nadu
01.2009

BCA - Computer And Information Sciences

VBS Purwanchall University
Varanasi
01.2006

12th - SCINCE

BSEB Board
PATNA
01.2003

10th -

BSEB
PATNA
01.2001

Skills

  • MIS Reporting
  • Microsoft Office
  • MS Excel & MS PowerPoint

Accomplishments

  • Maintained Profitable Business for the company throughout my career.
  • Set the Enamor brand in my area.
  • Awarded Best employee of the year for highest Sales Growth in Enamor 2015-16.
  • Achieved a record of 100% sales growth in Enamor 2012-13.
  • Launched Intimacy (Naidu Hall) in my territory and made it successful.
  • Best visual merchandising and branding in my territory till date.

Personal Information

  • Date of Birth: 02/25/87
  • Nationality: Indian
  • Marital Status: Married

Professional Highlights

  • 06/01/24, Present, Munnish Innerwear Private Limited, Vice President, Launched the Brand WITHIN (Mass Lingerie Brand) in my Market., Created demand in market, guiding the team., Worked on overall sales revenue & cost analysis., Appointed 10 distributors & 9 team members across south-1 region., Established the brand in market through Distributor, Dealer & Team., Worked on Brand Positioning through marketing activity, trade scheme & good services.
  • 03/01/21, 05/31/24, Naidu Hall Apparel, RSM South-1 & West, Joined as RSM, promoted to DGM based on performance., Handled Intimacy and Naidu Hall a Mass Lingerie Brand., Worked on Business Development for the Trade Business., Launched the Brand in WEST market & made it successful., Appointed 15 Team and motivated them., Handled Primary Sales and Secondary Sale and collection.
  • 08/01/19, 08/31/20, MAS India Brand Private Limited, ASM (Karnataka, AP & TS), Handled amante a Premium Lingerie Brand., Maintained good relationship with all channel partners., Handled a team of 3 Sales Representatives., Maintained good relationship with 100+ retail networks.
  • 05/01/18, 08/31/19, Sivaraj Spinning Mills Pvt. Ltd., Distributor Head (DGM), Worked with Brand Chennis in Karnataka Market., Handled mass men’s wear outerwear brand Chennis., Worked on brand development strategy in my market.
  • 07/01/17, 08/31/19, Strawberry Lenceria Pvt Ltd, RSM (SOUTH), Handled the mass lingerie brand Strawberry for south India., Handled 11 Distributor & 11 team members in South India., Handled 580+ retail networks.
  • 10/01/09, 06/30/17, Gokaldas Intimate wear Pvt.Ltd, ASM (Karnataka), Joined as sales executive, promoted to ASM., Handled Enamor a Premium Lingerie Brand., Handled 5 Distributors and a team of 3 Sales Representatives.

Timeline

Vice President

Munnish Innerwear Private Limited
06.2024 - Current

RSM South-1&West

Naidu Hall Apparel
03.2021 - 05.2024

ASM(Karnataka,AP&TS)

MAS India Brand Private Limited
08.2019 - 08.2020

Distributor Head (DGM)

Sivaraj Spinning Mills Pvt. Ltd.
05.2018 - 08.2019

RSM (SOUTH)

Strawberry Lenceria Pvt Ltd
07.2017 - 04.2018

A S M (Karnataka)

Gokaldas Intimate wear Pvt.Ltd
10.2009 - 06.2017

MBA - Marketing,System

Annamalai University

BCA - Computer And Information Sciences

VBS Purwanchall University

12th - SCINCE

BSEB Board

10th -

BSEB
Raghwendra Kumar