A highly motivated employee with a desire to take on new challenges. Strong worth ethic, work high adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
I Hereby Solemnly Affirm That All the Facts Mentioned Above Are True and Correct to the Best of My Knowledge and Belief. I Would Like to be Part of Your Organization Sincerely.
Overview
9
9
years of professional experience
Work History
Data Analytics & Google Ads Executive
Vaibhav Global Limited (DPC Tamsy - USA)
Jaipur
10.2021 - Current
I am managing all Sales, shipment, digital marketing reports and data analysis for US/UK businesses.
Developed and executed Google Ads campaigns to support business objectives.
Generated weekly performance reports for business detailing campaign results.
Managing all Website backhand on the Shopify platform, like Product listing, Category & Catalog Management, Inventory management, Review and ratings, Order Shipment & Tracking, Image optimizations, Returns & Refund and more related to all e-commerce Platforms.
Deputy Manager - Pricing
Vaibhav Global Limited (Shoplc - USA)
Jaipur
05.2021 - 09.2021
Analyzed price changes in the market to determine appropriate pricing for products & Researched competitor prices and adjusted product pricing accordingly..
I have led 12 member team of Pricing & Product Analytics for 24*7 support where we have pushed our customers for purchase with direct product comparison and lowest price from the same web market.
Assistant Manager - Pricing
Vaibhav Global Limited (Shoplc - USA)
Jaipur
06.2019 - 04.2021
Analyzed price changes in the market to determine appropriate pricing for products & Researched competitor prices, and adjusted product pricing accordingly.
I have led 7 member team of Pricing & Product Analytics for 24*7 support where we have pushed our customers for purchase with direct product comparison and lowest price from the same web market.
Product & Price Analyst Executive
Vaibhav Global Limited (Shoplc - USA)
Jaipur
06.2015 - 05.2019
Analyzed price changes in the market to determine appropriate pricing for products & Researched competitor prices, and adjusted product pricing accordingly.
Tax Consultant
NEW PRIME DIGISOFT PVT. LTD
Jaipur
09.2014 - 05.2015
Advised on strategies for optimizing taxation and minimizing liabilities in future tax periods.
Education
MBA - Finance
Jaipur National University
Jaipur
06.2018
M.Com - ABST
Rajasthan University
Jaipur
06.2013
B. Com -
Rajasthan University
Jaipur
06.2011
CA Inter -
ICAI
New Delhi
05.2010
Higher Secondary (XII) -
RBSE Board From Govt. Sr. Sec. School, Chaksu, Jaipur
05.2008
Secondary (X) -
RBSE Board From Govt. Sr. Sec. School, Kareda Bujurg
2006
Skills
Team-Leader
Website management (Category/Catalog)
Product and Price Analysis
Integrated Reporting Information
Data collection and analysis
MS-Office (MS-excel, PowerPoint, MS Word, Photoshop)
Advanced Excel modelling
Market Trends Research
Google Advertising Expertise
Event Planning and Google Ads Campaign Tracking
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Data Analytics & Google Ads Executive
Vaibhav Global Limited (DPC Tamsy - USA)
10.2021 - Current
Deputy Manager - Pricing
Vaibhav Global Limited (Shoplc - USA)
05.2021 - 09.2021
Assistant Manager - Pricing
Vaibhav Global Limited (Shoplc - USA)
06.2019 - 04.2021
Product & Price Analyst Executive
Vaibhav Global Limited (Shoplc - USA)
06.2015 - 05.2019
Tax Consultant
NEW PRIME DIGISOFT PVT. LTD
09.2014 - 05.2015
MBA - Finance
Jaipur National University
M.Com - ABST
Rajasthan University
B. Com -
Rajasthan University
CA Inter -
ICAI
Higher Secondary (XII) -
RBSE Board From Govt. Sr. Sec. School, Chaksu, Jaipur
Secondary (X) -
RBSE Board From Govt. Sr. Sec. School, Kareda Bujurg
Digital Marketing Senior Executive (Google Ads and Analytics) at Cognizant India Pvt. LtdDigital Marketing Senior Executive (Google Ads and Analytics) at Cognizant India Pvt. Ltd
Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers
Brand and promote the company's presence across various social media platforms
Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
Provide creative ideas for content marketing and update website design
Perform basic graphic design tasks using Canva to improve user experience
Conduct market and competitor research, along with Google Analytics analysis
Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform