RAHUL KUMAR BASU
Assistant Manager - Visual/Graphic Design Projects, Client Communication and Operations
Kolkata,West Bengal
Summary
Seasoned Creative Design Leader with 26+ years of expertise in crafting impactful visual experiences across digital, print, and multimedia platforms, driving brand elevation through strategic design thinking and innovation.
Proven track record in leading cross-functional design teams, optimizing project workflows, and implementing modern project management frameworks that significantly enhance delivery quality, efficiency, and client satisfaction.
Adept at translating complex business objectives into compelling visual narratives, leveraging advanced UI/UX principles, design technologies, and data-driven insights to produce engaging, user-centered creative solutions.
Highly skilled in stakeholder and client relationship management, consistently delivering high-value creative outcomes, spearheading process improvements, and elevating organizational design standards through effective mentorship and collaborative leadership.
Overview
3
3
Languages
6
6
Certifications
31
31
years of professional experience
Work History
Assistant Manager - Visual/Graphic Design Projects, Client Communication and Operations
Genpact
03.2025 - 12.2025
- Key Result Areas:
- Overseeing the entire spectrum of design projects, ensuring that each phase aligns with client specifications and organizational standards, while managing a team of 12 talented designers to foster creativity and innovation.
- Collaborating closely with UX specialists and developers to craft user-friendly interfaces for digital platforms, including websites and mobile applications, ensuring a seamless user experience that captivates and engages users.
- Engaging in creative brainstorming sessions to generate innovative design concepts, pushing the boundaries of traditional design to deliver unique and impactful visual solutions that resonate with target audiences.
- Maintaining a proactive approach to client communication, ensuring that all project updates, challenges, and milestones are transparently conveyed, thereby building strong relationships and trust with clients.
- Conducting thorough quality assurance checks on all design outputs, meticulously reviewing each project to ensure adherence to high standards of quality, accuracy, and relevance to current design trends.
- Facilitating effective team management by providing guidance and support to team members, fostering an environment of collaboration and continuous improvement to enhance overall team performance.
- Implementing strategic design processes that streamline project workflows, reducing turnaround times while maintaining exceptional quality in all deliverables.
- Monitoring industry trends and emerging technologies to continuously refine design skills and methodologies, ensuring that the team remains at the forefront of design innovation.
- Highlights:
- Enhanced team productivity by implementing new project management tools, resulting in a 32% reduction in project turnaround times and improved workflow efficiency.
- Spearheaded a cross-functional initiative that improved communication between design and marketing teams, leading to a 98% increase in project success rates.
- Demonstrated exceptional leadership and project management skills by successfully overseeing a diverse team and implementing innovative design processes that significantly enhanced project delivery and client satisfaction.
- Mar'2025 to Dec'2025: Assistant Manager - Visual/Graphic Design Projects, Client Communication and Operations at Genpact, Gurgaon, India
Studio & Operations Manager
RR Donnelley
08.2024 - 01.2025
- Key Result Areas:
- Ensured the delivery of high-quality creative outputs while managing a diverse team, maintaining a focus on timely project completion and adherence to client specifications.
- Allocated tasks to team members based on their individual skill sets, optimizing resource utilization to achieve the best possible outcomes for each project.
- Engaged in client consultations to define project scopes, establishing a clear framework for project execution and maintaining a smooth workflow throughout the project lifecycle.
- Identified and resolved potential barriers to project success through proactive inspections and interventions, ensuring uninterrupted progress and timely delivery of all projects.
- Cultivated strong relationships with stakeholders, monitoring account trends and production metrics to ensure alignment with client expectations and business objectives.
- Conducted regular performance reviews and feedback sessions with team members, fostering a culture of continuous improvement and professional development.
- Aug'2024 to Jan'2025: Studio & Operations Manager at RR Donnelley, Chennai, India
Senior Associate
Capgemini Technology Services India Limited
06.2021 - 08.2024
- Key Result Areas:
- Translated complex concepts into visually engaging designs, effectively communicating key messages through graphic design elements such as logos, brochures, and infographics.
- Collaborated with cross-functional teams to develop user-centered designs that enhance user experience across digital platforms, ensuring that all designs align with brand identity.
- Engaged in creative brainstorming sessions to generate innovative design concepts, pushing the boundaries of traditional design to deliver unique and impactful visual solutions.
- Conducted quality assurance checks on all design outputs, meticulously reviewing each project to ensure adherence to high standards of quality, accuracy, and relevance to current design trends.
- Jun'2021 to Aug'2024: Senior Associate at Capgemini Technology Services India Limited, Kolkata, India
Creative Director
Dots2line
11.2018 - 02.2020
- Nov'2018 to Feb'2020: Creative Director at Dots2line, Kolkata
Senior Art Director
Advertising Bureau & Consultants
01.2018 - 11.2018
- Jan'2018 to Nov'2018: Senior Art Director at Advertising Bureau & Consultants, Kolkata
Senior Art Director
Kolaz Infotainment
05.2017 - 12.2017
- May'2017 to Dec'2017: Senior Art Director at Kolaz Infotainment, Kolkata
Senior Art Director
White Mouse Communications
08.2013 - 04.2017
- Aug'2013 to Apr'2017: Senior Art Director at White Mouse Communications, Kolkata
Creative Director
Mint Designs
12.2007 - 12.2012
- Dec'2007 to Dec'2012: Creative Director at Mint Designs, Kolkata
Art Director
Freelance
12.2006 - 12.2007
- Dec'2006 to Dec'2007: Freelance Art Director at Freelance, Kolkata
Art Director
Masterstroke Advertising Consultants
06.2000 - 12.2006
- Jun'2000 to Dec'2006: Art Director at Masterstroke Advertising Consultants, Kolkata
Graphic Designer
J.J. Art Co.
01.1999 - 05.2000
- Jan'1999 to May'2000: Graphic Designer at J.J. Art Co., Kolkata
Graphic Designer
Black Pearl Adv. Inc.
04.1996 - 01.1997
- Apr'1996 to Jan'1997: Graphic Designer at Black Pearl Adv. Inc., Kolkata
Junior Graphic Designer
Globe Laser Print House
02.1995 - 04.1996
- Feb'1995 to Apr'1996: Junior Graphic Designer at Globe Laser Print House, Kolkata
Education
B.COM Graduate - undefined
University of Calcutta
01-1999
Skills
Creative Strategy Development
User-Centered Design Principles
Brand Identity Management
Visual Communication Techniques
Cross-Functional Team Collaboration
Design Process Optimization
Stakeholder Engagement Strategies
Market Trend Analysis
Design Thinking Methodology
Project Lifecycle Management
Accomplishments
- Recognized with the Delivery Excellence Award in 2022 for outstanding project management and design execution, reflecting a commitment to excellence in all aspects of work.
- RISING STAR in 2023
- XTRAMILE in 2023
Certification
Foundations of Project Management (Coursera)
Timeline
Assistant Manager - Visual/Graphic Design Projects, Client Communication and Operations
Genpact
03.2025 - 12.2025
Studio & Operations Manager
RR Donnelley
08.2024 - 01.2025
Senior Associate
Capgemini Technology Services India Limited
06.2021 - 08.2024
Creative Director
Dots2line
11.2018 - 02.2020
Senior Art Director
Advertising Bureau & Consultants
01.2018 - 11.2018
Senior Art Director
Kolaz Infotainment
05.2017 - 12.2017
Senior Art Director
White Mouse Communications
08.2013 - 04.2017
Creative Director
Mint Designs
12.2007 - 12.2012
Art Director
Freelance
12.2006 - 12.2007
Art Director
Masterstroke Advertising Consultants
06.2000 - 12.2006
Graphic Designer
J.J. Art Co.
01.1999 - 05.2000
Graphic Designer
Black Pearl Adv. Inc.
04.1996 - 01.1997
Junior Graphic Designer
Globe Laser Print House
02.1995 - 04.1996
B.COM Graduate - undefined
University of Calcutta
1997 - 2000: ADDITIONAL PROFESSIONAL EXPERIENCE
- Showcased original fashion designs at major events including LOOK '97, STYLE '98, AVISHKAR, RANGHOLI '99, and DREAM FASHION 2000.
- Completed modelling assignments for regional ads (Cadbury, Elite Shoes) and performed in multiple ramp shows.
- Designed stages and backdrops for high-profile events at venues such as Ice Skating Rink, Nazrul Manch, The Park, Science City Auditorium, and Netaji Indoor Stadium.
- Created exhibition pavilions for leading clients including ANIMA Institute of Fashion, Woodpecker Jeans, Claws Jeans, and Rinku's Boutique.
NOTABLE ACHIEVEMENTS
Recognized with the Delivery Excellence Award in 2022 for outstanding project management and design execution, reflecting a commitment to excellence in all aspects of work., RISING STAR in 2023, XTRAMILE in 2023