Rahul Palakodeti
Digital Marketing Specialist
Summary
Having 6+ years of experience in SQL server, MySQL Command line, Pay Per click advertising, YouTube advertising, Google Analytics 4, Search engine optimization, and social media optimization. Experienced with web, social and mobile analytics, reporting tool Google Analytics 4, Adobe Analytic Tools, Screaming Frog, VBA Macros, Power BI, Power Query and Google looker Studio. Results-driven Online Marketer adept at writing copy, developing strategies and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication, and organizational skills.
Overview
7
7
years of professional experience
Work History
Senior Paid Search Analyst
Search Agency
7 2022 - Current
- Digital Marketing & Analytics professional, proven excellence in planning and optimizing result oriented digital Marketing campaigns, Marketing analytics.
Paid Search Analyst
Search Agency
11.2020 - 08.2021
- Digital Marketing & Analytics professional, proven excellence in planning and optimizing result oriented digital Marketing campaigns, Marketing analytics.
Subject Matter Expert
COGNIZANT TECHNOLOGY SOLUTIONS
07.2018 - 11.2020
- Digital Marketing & Analytics professional, proven excellence in planning and optimizing result oriented digital Marketing campaigns, Marketing analytics.
Quality Analyst
Accenture India Pvt. Ltd
06.2017 - 07.2018
- Building overall strategy to expand, improve & optimize account performance (New keyword opportunities, remarketing campaigns, competitor analysis, Geo-targeting, bid management, ad scheduling, search query analysis.)
Education
Bachelor of Science - Electronics Communication Engineering
GITAM
Visakhapatnam, India 04.2001 -
Skills
Web Analytics: Google Analytics, Screaming Frog, Google Data Studio
Online Marketing: Google Ads, YouTube advertising, Affiliate marketing, Affiliate management
Search Engine Marketing - SEO Optimization, PPC Management, Analytics, Link Building Strategy, Keyword Research, Search Ads 360
MS Office suite: Excel, PowerPoint, Word
SQL
Developing macros
Database development
Advanced Excel knowledge: pivot tables, complex formulas, lookups
Code reviewing
Power BI
Data injection
Data quality
Data clinging
Data modeling
Data consumption
Bing Ads
Looker Studio
Big Query
Keyword Research
Performance reporting
Remarketing Strategies
Data Analytics
Problem-Solving
Academicqualification
B. tech from GITAM University in 2014.
Projects
ZOHO Reporting, Site 24 7 : Reporting TATA Motors Reporting, Royal Enfield Reporting, Hero Honda Campaign Management UP-Grad Campaign Management, Simply Learn Campaign Management Zara Reporting, Conn’s Home Plus Reporting Miller Knoll, Cavender's & Colibri Group : Marketing Analysis and Reporting
Playing Football
For me Football is equal to Yoga. Give's me peace of mind and help me handle pressure!
Timeline
Paid Search Analyst
Search Agency
11.2020 - 08.2021
Subject Matter Expert
COGNIZANT TECHNOLOGY SOLUTIONS
07.2018 - 11.2020
Quality Analyst
Accenture India Pvt. Ltd
06.2017 - 07.2018
Bachelor of Science - Electronics Communication Engineering
GITAM
04.2001 -
Senior Paid Search Analyst
Search Agency
7 2022 - Current