RAHUL RATHORE
Territory Sales Manager
Lucknow,UP
Summary
Results-driven Territory Sales Manager with 5+ years of experience across B2B and B2C channel sales, business development, and market expansion in the building materials and hardware industry. Proven expertise in territory management, channel partner development, secondary sales, and project-driven business involving contractors, architects, and builders.
Currently managing Eastern Uttar Pradesh for Häfele India Pvt. Ltd., with a strong track record of 100% annual target achievement and consistent year-on-year revenue growth through strategic channel expansion and market activation initiatives. Skilled in planning and executing trade promotions, carpenter meets, influencer programs, and competitive benchmarking to strengthen market presence.
Previously associated with Gold Plus Glass Industry Ltd., where successfully expanded dealer networks, supported ₹50 Cr+ annual trade sales, and delivered sustained performance across Karnataka. Known for strong market intelligence, stakeholder engagement, and execution-focused sales strategies that drive long-term business growth.
Overview
7
7
years of professional experience
1
1
Language
Work History
Territorial Sales Manager
Hafele India Pvt. Ltd.
09.2023 - Current
- Owning end-to-end B2B and B2C sales responsibility for Eastern UP, managing trade, franchisee, and project-led business.
- Driving secondary sales through regular engagement with contractors, architects, and builders for project conversions.
- Planning and executing market activation initiatives including carpenter meets, influencer programs, and joint promotions with channel partners.
- Identifying and onboarding potential channel partners to strengthen market coverage and support territory expansion.
- Conducting competitor benchmarking to understand pricing, product mix, schemes, and business models, translating insights into territory strategies.
- Managing channel performance, stock planning, and execution to ensure sustained growth and target achievement.
Key Achievements
- Delivered strong year-on-year revenue growth in the territory:
2021: ₹2.0 Cr
2022: ₹2.3 Cr
2023: ₹2.5 Cr
2024: ₹3.10 Cr – 100% target achieved
2025: ₹3.60 Cr – 100% target achieved - Currently managing 8 active channel partners (6 Trade + 2 Franchisee)
- Actively driving expansion with 3 new trade partners planned for 2026.
Product Portfolio:
Kitchen hardware, furniture fittings, sliding systems, architectural hardware, digital locks.
Senior Marketing Executive
Gold Plus Glass Industry Ltd.
01.2020 - 09.2023
- Accomplishing channel wise mapped target; generating revenue within specified timeline
- Planning & forecasting SKU at Trade Partner level
- Expanding Trade dealers in Bangalore & Mysore to extract more & more business from channel
- Liaising with trade partners to increase productivity & brand engagement
- Strategizing business; managing performance of channel partners including development & execution of sales plans.
- Establishing relationship with B2B channel partners.
- Managing customer complaints & existing dealer network & maintaining strong business relationship
- Developing relationships with distributors by identifying the strength of each partner & coordinating with them for effective business development
- Implementing promotion plans & managing communication for brands; led the development channel strategy, translated product & business strategies into executable channel plans
- Growth Path (Business Development Manager- Trade Sales, Karnataka):
- Jan'20 to Jun'20 Management Trainee, Bangalore
- Jul'20 to Mar'21 Marketing Executive, Bangalore
- Since Apr'21 Senior Marketing Executive, Bangalore
Sales Trainee
Bridge Group Solutions
04.2019 - 06.2019
- Project Title: Sales Trainee
- Organization: Bridge Group Solutions
- Tenure: Apr'19 to Jun'19
Education
PGDM - Marketing & Finance
IMM-FOSTIIMA Business School
Delhi01.2020
B.Com - undefined
Christian Degree College
Lucknow01.2017
HSC - undefined
Lucknow Public School, ISC
Lucknow01.2014
SSC - undefined
Lucknow Public School, ICSE
Lucknow01.2012
Skills
Trade Sales
Sales & Marketing
Business Development
Lead Generation
Client / Dealer Relationship
Channel Development
B2B Channel Sales
Cross-functional Coordination
Strategy Planning
Market Expansion
Accomplishments
- Added 21 Trade Dealers at Bangalore, Hubli, Davangere, Mysore.
- Appreciated for:
- Achieving monthly target for continuous 10 months (Jul’21 – Apr’22).
- Handling breakage complaints of entire South India.
Extracurricular Activities
Acted as Leader of Sports Committee during PGDM at IMM-FOSTIIMA Business School, Delhi.
Timeline
Territorial Sales Manager
Hafele India Pvt. Ltd.
09.2023 - Current
Senior Marketing Executive
Gold Plus Glass Industry Ltd.
01.2020 - 09.2023
Sales Trainee
Bridge Group Solutions
04.2019 - 06.2019
B.Com - undefined
Christian Degree College
HSC - undefined
Lucknow Public School, ISC
SSC - undefined
Lucknow Public School, ICSE
PGDM - Marketing & Finance
IMM-FOSTIIMA Business School