Rahul Rohra
Ahmedabad, Gujarat,
Summary
Rahul has 5+ years of experience with an impressive success story in achieving Revenue, Category Expansion, Profitability and Business Growth objectives. He is highly skilled in Category Management, Retail Sales, Ecommerce, Strategy and Planning, Vendor/Key Accounts Management, P&L Management, Inventory Management across different categories.
Rahul is an MBA (Sales & Marketing) from Symbiosis Institute of Business Management, SIU.
Rahul is an ambitious Category Manager experienced in driving profitability and margin expansion with vision and ecommerce strategies. Systematic approach in building strong vendor relationships and driving negotiations. Attentive to dynamics of different markets and trends affecting clients.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Category Head-Edible Oils
Udaan.com (Hiveloop Technology Pvt Ltd)
Bengaluru
12.2023 - Current
- Leading an Edibles Oil Category for Pan India contributing to a business of 1500 Cr+ annually.
- Developing and Implementing Strategy for Sourcing and Pricing on the basis of the industry trends and commodity outlook.
- Managing the growth of Strategic/Key Accounts.
- Developing a Private Label Brand in Edible Oils.
- Assortment Building/Portfolio Management to deliver top line and bottom line organizational objectives.
- Successfully executing merchandising plans on Ecommerce application to increase visibility and buyers.
- Managing budget efficiently in managing events to delivery revenue and margin objectives.
Senior Category Manager-Edible Oils
Udaan.com (Hiveloop Technology Pvt Ltd)
Ahmedabad
02.2023 - 12.2023
- Managing Edible Oils Category for North and West Region contributing to a business of 1000 Cr+ annually.
- Developed and implemented strategies to ensure revenue growth by 10% QoQ, scaling margins to 2.1% with the support of strategic sourcing by following commodity trend.
- Developing Pricing Strategy to be competitive in market as well as contributing to efficient sourcing and negotiations with the vendor.
- Negotiated terms and conditions with suppliers for optimal cost savings and inventory management.
- Managed budgets for promotional activities within the category ensuring ROI targets were met or exceeded.
- Plugged leakages in margins occurring due to lead time, and ordering loss.
- Successfully launched high margin categories like Rice Bran Oil, Olive Oil and more as an initiative to increase category margins.
- Closed JBPs with Vendors and successfully executed them, resulting into additional income for the category through merchandising and QPS.
National Key Accounts Manager (Food&FMCG)
Udaan.com (Hiveloop Technology Pvt Ltd)
Ahmedabad
02.2022 - 12.2023
- Managing national Strategic/Key Accounts for different verticals of Staples for Pan India locations contributing to more than 600 Cr+ GMV annually.
- Successfully closing ToTs and JBPs with the brands for building successful strategic business partnerships in order to meet organizational objectives of Revenue, Margins, Category Growth, Merchandising, Assortment and Availability.
Cluster Sourcing Manager (Staples)-Gujarat
Udaan.com (Hiveloop Technology Pvt Ltd)
Ahmedabad
05.2021 - 02.2022
- Leading Sourcing of Staples Category for the Gujarat Cluster for annual business of INR 600 Cr+ annually.
- Managing Staples Category which included Assortment Planning, P&L Management, Managing commodity trends, Availability, Pricing, Buying and Merchandising, Vendor Management, Inventory Management, Ad-Sales, New Launches and more.
- Successfully contributed in Positive Contribution Margin for Gujarat and helped in increasing the revenue by 1.2% to 2.8% by portfolio management, merchandising income and efficient sourcing
- Planning and executing the launch of the Private Labels (Rice and Flours)
City Sourcing/Category Manager
Udaan.com (Hiveloop Technology Pvt Ltd)
Surat
08.2020 - 06.2021
- Managed Category and Sourcing of Staples Category for Surat City's business and satellite towns with a team of 2 direct and 6 indirect reportees.
- Achieved the business growth from INR 8 Cr monthly to 18 Cr monthly in a span of 9 months with highest ever revenue growth in India.
- Recognized as a Supply and Sourcing Champion Staples for consecutive 2 quarters
- Successfully executed backward sourcing integration for categories like Rice, Oil and Flours category to improve margins and availability
- Managing the city as a City Lead for the period- Driving Distribution, Retail Sales and Vertical wise business in Staples.
BDM Food and FMCG DTR (Direct to Retail)
Udaan.com (Hiveloop Technology Pvt Ltd)
Ahmedabad
10.2019 - 08.2020
- Planning and executing DTR channel business from scratch by on boarding and managing the vendors.
- Managing more than 35+ vendors across millers/manufacturers in Food or FMCG companies and 80+ brands across Food/FMCG.
- Scaling up the business size to monthly 3 Cr in the 2 months of launch, with the most revenue generating channel and further scaled it to 6 Cr+ monthly business with 5 direct reportees.
- Successfully signed TOT with FMCG brands, managing inventory, and implementing business plans/marketing campaigns.
- Negotiated contracts with potential clients and managed existing client relationships.
- Developed and executed strategic business plans to increase customer base and revenue growth.
Key Account Manager and Sales Consultant
Xoxoday (Nreach Solutions Pvt Ltd)
Bengaluru
03.2019 - 10.2019
- Handling and managing the complete portfolio of major accounts by consultative selling and International expansion and acquiring new accounts
- Closed deals with the major giants in IT, Food Delivery, Logistics, Banking and Tourism Industry.
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Provided training sessions for customers on how best utilize the company's products or services.
Education
MBA - Sales And Marketing
Symbiosis Institute of Business Management
03.2019
Bachelor of Pharmacy -
Ramanbhai Patel College of Pharmacy, CHARUSAT
Gujarat, India.05.2017
Skills
- Category Management
- Vendor/Key Account Management
- Budget Planning
- Revenue Management
- Business Growth
- Vendor Negotitations-JBPs/TOTs
- Data Analysis
- Demand Forecasting
- Merchandising Strategies
- Strategic Sourcing
- Pricing Strategies
- Promotional Planning
- Team/Stakeholder Management
- E-Commerce Business Development/ Retail Sales
Certification
- Registered Pharmacist- Gujarat State Pharmacy Council.
- Bloomberg Market Concepts and Currency Market.
- Digital Marketing Course (University of Pennsylvania).
- Certificate Program in Packaging Technology.
Accomplishments
- Category Champion Award at Udaan-2020, 2021, 2022.
- Supply Champion at Udaan-2019.
- Registered Pharmacist-Gujarat State Pharmacy Council.
Timeline
Category Head-Edible Oils
Udaan.com (Hiveloop Technology Pvt Ltd)
12.2023 - Current
Senior Category Manager-Edible Oils
Udaan.com (Hiveloop Technology Pvt Ltd)
02.2023 - 12.2023
National Key Accounts Manager (Food&FMCG)
Udaan.com (Hiveloop Technology Pvt Ltd)
02.2022 - 12.2023
Cluster Sourcing Manager (Staples)-Gujarat
Udaan.com (Hiveloop Technology Pvt Ltd)
05.2021 - 02.2022
City Sourcing/Category Manager
Udaan.com (Hiveloop Technology Pvt Ltd)
08.2020 - 06.2021
BDM Food and FMCG DTR (Direct to Retail)
Udaan.com (Hiveloop Technology Pvt Ltd)
10.2019 - 08.2020
Key Account Manager and Sales Consultant
Xoxoday (Nreach Solutions Pvt Ltd)
03.2019 - 10.2019
MBA - Sales And Marketing
Symbiosis Institute of Business Management
Bachelor of Pharmacy -
Ramanbhai Patel College of Pharmacy, CHARUSAT
- Registered Pharmacist- Gujarat State Pharmacy Council.
- Bloomberg Market Concepts and Currency Market.
- Digital Marketing Course (University of Pennsylvania).
- Certificate Program in Packaging Technology.
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