Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Awards & Recognition
Languages
Work Preference
Websites
Interests
Timeline
Rahul Sawant

Rahul Sawant

Biddable Media Specialist
Mumbai

Summary

Performance-driven Digital Marketing & PPC Manager with 4.5+ years of experience managing high-budget campaigns across Google Ads, Meta, LinkedIn, and Bing, with a strong focus on lead generation and ROI optimization. Successfully managed over $5M+ in annual paid media budgets, achieving an 85% increase in ROAS and a 31% drop in CPL by leveraging value-based bidding, full-funnel strategies, and continuous A/B testing. Collaborated cross-functionally with content, and analytics teams to execute data-driven campaigns across search and paid social. Recognized at the UK Paid Media Awards 2025 (Best Use of Data) for co-executing a winning VBB strategy and authoring the award-winning case study. While received nominations for "Best use of 1st party data on Meta (CDP)" and "TikTok Automotive Ads" in the paid social category. Passionate about scaling customer acquisition through strategic testing, campaign automation, and performance analysis.

Overview

4
4
years of professional experience
4
4
Certificates

Work History

PPC Manager

Publicis Media
06.2024 - Current
  • Drove an 84.94% increase in ROAS by managing over £5 million in quarterly ad spend across Google, Meta, and LinkedIn Ads through strategic bidding, audience segmentation, and campaign structuring.
  • Reduced Cost per Lead (CPL) by 31% by continuously optimizing paid search and social campaigns, adjusting keywords, bids, creative formats, and targeting settings across biddable platforms.
  • Achieved exponential growth in conversions and decreased CPA by implementing and experimenting with vehicle feed ads in Performance Max campaigns on Google Ads.
  • Boosted regional engagement by 28% through effective geo-targeting, custom audience creation, and retargeting strategies across both search and social.
  • Contributed to the award-winning Value-Based Bidding (VBB) strategy that won the UK Paid Media Awards 2025 – Best Use of Data by co-leading execution and authoring the final case study.

Associate Manager PPC

Publicis Media
10.2022 - 05.2024
  • Increased lead volume by 42% and reduced CPL by 31% by managing and scaling paid search and social campaigns across Google Search, Meta, and LinkedIn Ads, Especially Linkedin with the help of InMail ads (Now conversation Ads) using full-funnel targeting and bid optimization.
  • Expanded campaign reach and efficiency by analyzing search query reports, and proactively building out keyword lists and negative match sets, resulting in higher CTR and Quality Score improvements.
  • Improved team capability and campaign quality by mentoring junior PPC team members on platform best practices, which fostered a collaborative, high-performing environment.
  • Influenced future strategy by developing and presenting detailed Post-Campaign Analysis (PCA) reports to clients, including actionable insights and performance recommendations.
  • Enhanced project execution and accountability by leading regular team stand-ups and performance syncs, identifying blockers, sharing learnings, and guiding the team toward on-time, results-driven delivery.

Analyst PPC

Publicis Media
04.2021 - 09.2022
  • Drove strategic campaign performance improvements by collaborating with cross-functional team members on account strategy development and execution for multiple high-priority clients.
  • Built trust and ensured transparency by leading weekly client calls to review performance reports, uncover insights, and align on optimization opportunities.
  • Improved ROI across multiple PPC accounts by managing campaign budgets, optimizing bid strategies, and ensuring consistent delivery across various verticals.
  • Increased campaign efficiency and CTR by conducting in-depth keyword research, uncovering high-intent search terms and refining ad group structures.
  • Enabled data-driven decision-making by executing structured A/B tests on ad creatives and copy, leading to statistically significant improvements in conversion rate and engagement.
  • Enhanced team efficiency and onboarding speed by developing clear, standardized SOP documentation for recurring PPC and reporting tasks, reducing training time and errors.

Education

MBA - Marketing Management And Research

GNIMS, Mumbai, India
04.2001 -

Bachelor of Management Studies - Marketing Management

Mumbai University, Mumbai, India
04.2001 -

Skills

PPC (Google, Bing, LinkedIn, Meta)

Certification

Google Ads Search, Display, Video

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Awards & Recognition

  • Contributed to the execution of a Value-Based Bidding (VBB) strategy that won the UK Paid Media Awards 2025 – Best Use of Data. Authored the award-winning case study demonstrating the measurable business impact of the VBB approach.
  • Won the "Employee of the Quarter" award at Publicis media.
  • Received Nominations for " Best use of 1st party data on Meta (CDP)" and "TikTok Automotive Ads"

Languages

English
Advanced (C1)
Marathi
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)

Work Preference

Work Type

Full Time

Work Location

HybridOn-SiteRemote

Important To Me

Work-life balancePaid time offPaid sick leavePersonal development programsCompany CultureHealthcare benefitsCareer advancement

Interests

Travel

Space science

Cricket

Tennis

Football

Timeline

PPC Manager - Publicis Media
06.2024 - Current
Associate Manager PPC - Publicis Media
10.2022 - 05.2024
Analyst PPC - Publicis Media
04.2021 - 09.2022
GNIMS - MBA, Marketing Management And Research
04.2001 -
Mumbai University - Bachelor of Management Studies, Marketing Management
04.2001 -

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Rahul SawantBiddable Media Specialist