Parisha Kesar

Marketing Responsibilities:

• Oversaw marketing for 604 dealer stores across Delhi NCR, enhancing brand visibility and market hygiene.
• Executed in-store and out-of-home branding initiatives for channel partners.
• Planned and implemented BTL activities, including RWA events, shop-front activations, and localized campaigns.
• Organized dealer engagement programs to strengthen partnerships and drive loyalty.
• Designed go-to-market strategies for new product launches and marketing initiatives.
• Collaborated with partner brands on joint promotions and cross-marketing strategies.
• Managed vendor coordination, budgeting, and payments to ensure effective execution of marketing plans.
• Maintained proper return on investment for each marketing activity.

Retail Responsibilities:

• Managed 29 retail outlets across Delhi NCR, ensuring adherence to standard operating procedures.
• Opened seven new retail locations since August 2024, from site selection to franchise closure.
• Achieved 90% volume and 95% value growth across all categories, delivering 130% year-over-year growth.
• Led retail team to drive secondary sales while ensuring store standards and market hygiene.
• Provided timely training to staff for optimal performance and results-driven outputs.
• Ensured profitability of all retail outlets while maintaining a 100% manpower level with zero attrition.

• Exposure across Retail, LFR, Key Account Management, and Distribution Channels.
• Retail Project (4 months): Improved sales achievement from 40–50% to 90–95% through marketing activities and team management.
• LFR & Key Accounts (4 months): Managed 10 stores, achieving 80–90% targets.
• Live Retail Outlet Project: Renovated outlet in 1 week; organized co-brand event, WhatsApp campaign, influencer activity boosting footfall.
• Distribution Project (3 months): Managed 20 counters, opened 5 new dealer accounts, and drove secondary sales.
• New Compnay Retail Store Opening Project: While Training we got a Project to Open a New Company Retail Outlet In which I Opened an IFB Point In Ghaziabad.
• Improved retail sales achievement from 40–50% → 90–95% within 4 months.
• Renovated & relaunched a retail outlet in 1 week, boosting footfall with campaigns.
• Opened 7 retail outlets, finalizing franchise deals.
• Achieved 90–95% monthly targets with ~140% average quarterly YoY growth.
• Handled 604 dealers across Delhi NCR and 29 retail outlets.
• Represented IFB at Aahar Indian Expo for brand visibility.
• Opened a Company Retail Outlet in Management Trainee Course.
• Worked In Cross Departments across 5 Different States during Training learning about different Markets.