Vishal Kale
Head Marketing, B2B SaaS Industry
Pune
Summary
Key Skills : Marketing, 5 Years; Brand Messaging, 4 Years; Content, 11 Years; B2B, B2C, 5 Years; Business Strategy, 3 Years; Startups, 4 Years; Team Mgmt, 12 Years; Sales & Ops, 16 Years; ABM Marketing 1 Year; Influenceer Mktg, 1 Year
Overview
23
23
years of professional experience
2
2
years of post-secondary education
Work History
Head Content Marketing
PracticeLeague Legaltech
Pune
06.2021 - Current
- Spearheading Content Mktg, Influencer Mktg Directly; Leading Creative, Strategy, Performance Mktg Teams
- Renewed Content Strategy & External Brand Communication with editorial calendar for each brand including budget allocation and distribution across websites, emagazine, blogs, apps and social media platforms.
- Managed Global PR Outreach, with regular key coverage in top media vehicles; Created over 50 technical blogs, articles as thought leadership Content
- Developed technical as well as non-technical marketing presentations, PR campaigns, articles, long form technical blogs & reports, newsletters and edited 3 Thought Leadership PCounsel Emagazines with global leaders interviews
- Opened US, EU markets through first contact with 25 global influencers & partners, established influencer database.
- Created style guides, localization guidelines and toolkits to guide content delivery teams, and introduced modern tools to the content development process.
- Onboarded new team members and coached personnel in marketing tasks.
Snr Consultant - Marketing
Passion Infotech, Startup Incubator
Pune
11.2017 - 06.2021
- Manage, Advise, Scale Up Startups in Marketing, Strategy
- Domains - Brand / Advtg, Marketing Strategy, GTM
- 10+ clients; FFA - Mktg Head; Biddano - Operations Head;
- Mktg Strategy Design : Farmingforall; Munchin; Latcosmic; Spirulina; Zetail - FMCG/Agri Clients;
- GTM, Sales, Marketing : Farmingforall, Deepiotics, Welkinhawk, Botmatic, EdTech Confid, Travel Confid.
- Collateral Design, Branding, Ad Strategy : Munchin, SK Roy, Shubhangi, Farmingforall,
Regional Head
Karbonn Mobiles
08.2015 - 11.2016
- Increased Smartphone sales by 45%
- Increased Total Sales by 70%
- Changed Retail Channel from 30% to 55%
- Relaunch 45 Key Counters, 4 dead towns
SO, ASM, Branch & West Head
Duncans, Idea, Reliance, Airtel, Matrix, Dabur, Godrej
West India - Mumbai, Maharashtra, Gujarat, MP, CG
06.1998 - 07.2015
- Matrix Marketing, Business Manager West India,‘12-‘14
- Launched West India, Infibeam, Amazon
- ICICI Prudential, Cluster Mgr., Process Expert, 2007-09
- Launched Rajnandgaon, Raigarh Branch
- 159% Cluster Sales Achievement, Health
- Airtel, Segment Mgr.; Videocon, Circle Head 2010-11
- 112% Sales Achievement
- Change Managed - Channel 35% to 100%
- Idea Cellular, Prepaid / Postpaid Mgr., 2004-06
- Doubled Recharge Sales, 4 new towns launched
- Increased Activations by 250%
- Godrej Appliances, State Manager CG, 2 years total
- Jabalpur : Settled issues, hit targets
- Raipur : 2nd Highest all time, 5790
- Dabur India Limited, Sales Officer HCPD, 1 year
- Sales increase of 20% with cost reduction
- Duncans/Rama Phos, Sales Officer, 4.5 years
- Handling Imports; Sales Indore / Azamgarh Ballia
Education
MBA - Marketing
07.1995 - 06.1997
Google Analytics and Google Ads Advanced Excel Foundations Course in Business Strategy -
5 Step Creative Design Process; Graphic Design, Typography and Colour Theory; Supply Chain Design and Technologies; Html basics; Digital Marketing Fundamentals
Skills
Content Marketing
undefinedTimeline
Head Content Marketing - PracticeLeague Legaltech
06.2021 - Current
Snr Consultant - Marketing - Passion Infotech, Startup Incubator
11.2017 - 06.2021
Regional Head - Karbonn Mobiles
08.2015 - 11.2016
SO, ASM, Branch & West Head - Duncans, Idea, Reliance, Airtel, Matrix, Dabur, Godrej
06.1998 - 07.2015
IMS Indore - MBA, Marketing
07.1995 - 06.1997
Online Courses - Google Analytics and Google Ads
Advanced Excel
Foundations Course in Business Strategy,
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