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Rahul Sharma
North India
Summary
Business Leader with 16 years of experience across FMCG & E-commerce, specializing in Category Management, P&L Ownership, and Business Growth Strategy across Food, Staples, and Consumer categories. Proven track record of managing ₹300–400 Cr businesses, driving category expansion, optimizing product portfolios, and delivering profitable growth. Expertise in market intelligence, GTM strategy, pricing, and cross-functional leadership across Sales, Supply Chain, Marketing, and Product teams.
Overview
18
18
years of professional experience
Work History
Co-Founder
The Wholesalers
01.2023 - Current
- Driving category-level business strategy across FMCG and Staples, focusing on revenue growth and margin optimization
- Managing end-to-end P&L, including sourcing, pricing, and demand planning
- Built supplier and customer ecosystem across GT & institutional channels
- Identified new market opportunities and category expansion strategies
State Head
Jumbotail
Gr Punjab
11.2020 - 07.2023
- Owned P&L and category growth strategy for FMCG & Food categories across North India
- Led category portfolio management, including assortment planning, pricing, and demand forecasting
- Drove market intelligence initiatives, analysing customer behaviour and demand trends across 85K+ retailers
- Spearheaded category expansion and vendor onboarding, strengthening supply-demand ecosystem
- Partnered with cross-functional teams (Supply Chain, Marketing, Category) for GTM execution and campaign success
- Delivered margin improvement through pricing and RGM strategies
- Led large teams (50+ members) to drive execution and growth
- Business: ₹300 Cr
Territory Manager
Dabur India Ltd
01.2015 - 01.2019
- Managed category growth across GT & Modern Trade channels
- Implemented trade promotions, pricing strategies, and portfolio optimization
- Strengthened distribution and drove market share growth across categories
- Delivered top performance with highest secondary sales awards
- Business: ₹400 Cr
Key Accounts Manager (HORECA)
Reliance Retail
01.2013 - 01.2015
- Managed national HORECA accounts and drove category penetration strategies
- Led negotiations and optimized product mix and pricing strategies
- Led Stationary, Beverages & Non Foods Category with P&L.
Sales Officer
Hindustan Unilever
01.2008 - 01.2011
- Built strong foundation in category sales, distribution, and market execution
Area Sales Manager
Kellogg’s
01.2019
- Managed Modern Trade & GT channels with focus on category visibility and growth
Education
MBA - Marketing
Punjab Technical University
Punjab, IndiaB.Com -
Himachal Pradesh University
Himachal Pradesh, IndiaSkills
- Category Strategy & P&L Ownership
- Product Portfolio & Lifecycle Management
- Market Intelligence & Consumer Insights
- GTM Strategy & Execution
- Pricing & Margin Optimization (RGM)
- New Product Development (NPD)
- Cross-functional Leadership
- Ecommerce & B2B Business Growth
- Channel Sales & Modern Trade
Accomplishments
- Managed and scaled ₹300 Cr+ category business at Jumbotail
- Handled 85K+ retailer network and large-scale demand planning
- Delivered consistent margin improvement via pricing & RGM strategies
- Recognized for top KPI performance at HUL and Dabur
Interests
Timeline
Co-Founder
The Wholesalers
01.2023 - Current
State Head
Jumbotail
11.2020 - 07.2023
Area Sales Manager
Kellogg’s
01.2019
Territory Manager
Dabur India Ltd
01.2015 - 01.2019
Key Accounts Manager (HORECA)
Reliance Retail
01.2013 - 01.2015
Sales Officer
Hindustan Unilever
01.2008 - 01.2011
MBA - Marketing
Punjab Technical University
B.Com -
Himachal Pradesh University