MS Office(Word, Excel and PowerPoint)
Rahul Vashist
Senior Process Executive
Gurgaon, Haryana
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
6
6
years of professional experience
3
3
Certifications
Work History
Senior Process Executive
Cognizant Technology Solutions
06.2021 - 05.2024
- Collaborated with cross-functional teams to develop integrated marketing plans that aligned with business objectives, increasing overall revenue.
- Coordinated with external agencies and vendors for successful execution of digital marketing initiatives, ensuring alignment with internal goals and objectives.
- Presented data-driven recommendations to executive leadership teams for informed decision-making regarding overall marketing strategies and resource allocation.
- Managed paid search campaigns for maximum return on investment while staying within budgetary constraints.
- Increased conversion rates through A/B testing of landing pages and ad copy variations, resulting in higher profitability from online campaigns.
- Developed and executed targeted email marketing campaigns that resulted in higher open rates, click-through rates, and conversions.
- Enhanced user experience on company websites by conducting usability testing and implementing design changes based on user feedback.
- Established a streamlined content production process, resulting in a more consistent brand message and increased audience engagement.
Process Executive
Cognizant Technologies Solutions
06.2018 - 06.2021
- Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.
- Maintained up-to-date knowledge of industry best practices by attending conferences, workshops, and webinars to stay ahead of emerging trends in digital marketing strategy development.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
- Increased website traffic with targeted SEO strategies and keyword research.
- Monitored online trends, conversations and innovations to optimize strategies.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
Education
Bachelor of Commerce - Commerce And Taxation, Business Management
Amity University
Manesar 08.2015 - 2018.05
High School Diploma - Accounting and finance
Salwan Public School
India 05.2013 - 2014.07
High School Diploma -
Salwan Public School
Gurgaon, Haryana04.2012
Skills
Business Processes
Microsoft Office ( Excel, Word, and Powerpoint)
Supervising, Co-ordinating and Organizing
Planning, Researching and Investigating
Professional Communicating
Managing Information
Certification
Leaderships: Practical Leadership Skills - Udemy Learning Platform
Software
Google Ads Campaign & Analytics
Adobe Readers and Photoshop
Outlook
ERP
Adobe Graphic Design
Languages
English
Advanced
Hindi
Advanced
French
Intermediate
Effective Skillsets
- Committed and meticulous with good eye for details.
- Self-starter with strong initiative and excellent time management skills.
- Creative
- Adaptable in a fast-paced environment.
- Extremely organized and ready for challenges and learning.
- Solution oriented.
- Organized and Proactive.
- Healthy sense of urgency and strong accountability.
- Disciplined and possess strong follow up skills.
Passport Details
Passport Number - N2710850
Issued Date - 04/09/2015
Expiry Date- 03/09/2025
Place of Issue - New Delhi, India
Personal Information
Date of Birth - 16/09/1996
Father's Name - Mr. Pardeep Kumar Vashist
Mother's Name - Ms. Santosh Kumari
Home Address - 595/26 Madan Puri Lane No.12, Gurgaon 122001, Haryana INDIA
Marital Status - Single
Timeline
Senior Process Executive
Cognizant Technology Solutions
06.2021 - 05.2024
Process Executive
Cognizant Technologies Solutions
06.2018 - 06.2021
Bachelor of Commerce - Commerce And Taxation, Business Management
Amity University
08.2015 - 2018.05
High School Diploma - Accounting and finance
Salwan Public School
05.2013 - 2014.07
High School Diploma -
Salwan Public School