Rahul Yadav
New Delhi
Summary
I want to achieve the position that utilizes my experience further I assure you that I will leave no stone unturned to satisfy my officers with my work and behavior, If your good slag is kind enough to provide me a chance.
Overview
12
12
years of professional experience
Work History
Marketing Head & Branding Head
Mk Auto Clutch Co.
10.2019 - Current
- Execute marketing ATL (Above The Line) and BTL (Below The Line) activities through effective vendor management
- Support the marketing department's initiatives by planning, executing, and tracking marketing programs, including email campaigns, events, social media, and content marketing
- Monitor costs and expenses to assist in budget preparation
- Manage all BTL marketing and promotional activities across India
- Support product launches in new and existing markets, assisting the sales team and merchandising efforts at retail outlets
- Prepare reports, MIS, and PPT presentations while handling new shop launches, branding activities, and promotions
- Develop and coordinate new vendor relationships across India
- Coordinate with vertical heads to plan and execute campaigns in targeted locations
- Coordinate and implement marketing programs, including new product launches and promotional activities
- Oversee the development of promotional and communication strategies for various brands within the organization
- Possess knowledge of police board branding and barricades across India
- Organize a weekly Awareness Program for Mechanics
- Demonstrate strong knowledge of mono cartoon packaging
- Marketing Strategy: Develop, implement, and manage comprehensive marketing strategies aligned with company goals
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events
- Team Leadership: Lead and mentor a team of marketing professionals, providing guidance and support to achieve team and individual objectives
- Budget Management: Manage the marketing budget effectively, optimizing spending for maximum ROI
- Brand Management: Maintain and enhance brand identity and consistency across all marketing materials
Marketing Manager
DS Group
09.2012 - 10.2019
- Coordinating with all vertical heads to plan the campaigns with specified location only
- Responsible for managing the overall marketing operations across multiple specialty segments
- Responsible for launching new products and developing strategies to strengthen existing brands
- Develop brand plans and create compelling brand value propositions
- Co-ordinate with vendor for timely delivery of POSM Materials (Point of Sale Marketing)
- Responsible for preparing & implementing Marketing plans & promotional strategies
- Oversee designing of promotional/communications strategies for various brands of the organization
- Coordinate and execute marketing programs, including new product launch events and promotional activities
- Execute marketing ATL (Above The Line) and BTL (Below The Line) activities through effective vendor management
- Prepare comprehensive product marketing plans and ensure their implementation aligns with overall brand target achievement
- Conduct requirement-based market research in collaboration with external agencies
- Coordinate marketing strategies with sales and related departments
- Evaluate and monitor advertising and sales promotion plans to achieve set targets
- Supervise, motivate, and develop team members
- Interact and coordinate with advertising agencies, vendors, and internal departments to achieve product targets
- Plan and maintain a calendar for monthly, quarterly, and yearly sales and service campaigns
- Manage point-of-sale materials, including logistics, distributors, and coordination
- Collaborate closely with advertising and partner agencies to deliver all marketing materials, including designs, collaterals, signage, and in-store branding
- Develop and maintain the corporate website, ensuring effective message delivery and that all content is current and relevant
- Present and discuss product strategy with management
- Oversee new vendor development, including branding, packaging, and brand activation
- Plan and organize events for dealers and distributors
- Coordinate timely collection of board data with the sales team, review the findings with management, and oversee the installation of boards across India
- Prepare and execute bus branding, auto branding, wall painting, newspaper ads, Dhaba Branding, highway branding, and other promotional activities
- Plan, review, and monitor the department's budget to ensure efficient allocation and utilization of resources
- Track competitor activities, unique selling propositions (USPs), and new product launches to stay ahead in the market
- Implement the marketing strategy to enhance brand awareness and generate leads across India
- Develop channel marketing plans and strategy to increase brand visibility, drive customer engagement, and facilitate onboarding’s
- Identify opportunities for offline marketing campaigns, events, and activations to reach target audiences effectively
- Plan and oversee offline events, b2b trade shows, and promotional activities to create memorable brand experiences and foster customer loyalty
- Coordinate all aspects of event logistics, including budgeting, venue selection, vendor management and POS material
- Monitor the performance of offline activation initiatives and partnerships, tracking key metrics such as ROI, customer acquisition cost, and brand awareness
Education
MBA - Sales and Marketing
subharti university
Meerut01.2017
B.com. Program -
Subharti university
Meerut01.2015
12th -
N.I.O.S
01.2012
10th -
C.B.S.E
01.2010
Skills
- Confident
- Hardworking
Disclaimer
I, solemnly declare that the statements made by me in this form are true and correct to the best of my knowledge and belief.
Languages
- English
- Hindi
Personal Information
- Father's Name: MR Nagendar Yadav
- Date of Birth: 08/19/92
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Marketing Head & Branding Head
Mk Auto Clutch Co.
10.2019 - Current
Marketing Manager
DS Group
09.2012 - 10.2019
MBA - Sales and Marketing
subharti university
B.com. Program -
Subharti university
12th -
N.I.O.S
10th -
C.B.S.E