Summary
Overview
Work History
Education
Skills
Disclaimer
Languages
Personal Information
Timeline
Generic
Rahul Yadav

Rahul Yadav

New Delhi

Summary

I want to achieve the position that utilizes my experience further I assure you that I will leave no stone unturned to satisfy my officers with my work and behavior, If your good slag is kind enough to provide me a chance.

Overview

12
12
years of professional experience

Work History

Marketing Head & Branding Head

Mk Auto Clutch Co.
10.2019 - Current
  • Execute marketing ATL (Above The Line) and BTL (Below The Line) activities through effective vendor management
  • Support the marketing department's initiatives by planning, executing, and tracking marketing programs, including email campaigns, events, social media, and content marketing
  • Monitor costs and expenses to assist in budget preparation
  • Manage all BTL marketing and promotional activities across India
  • Support product launches in new and existing markets, assisting the sales team and merchandising efforts at retail outlets
  • Prepare reports, MIS, and PPT presentations while handling new shop launches, branding activities, and promotions
  • Develop and coordinate new vendor relationships across India
  • Coordinate with vertical heads to plan and execute campaigns in targeted locations
  • Coordinate and implement marketing programs, including new product launches and promotional activities
  • Oversee the development of promotional and communication strategies for various brands within the organization
  • Possess knowledge of police board branding and barricades across India
  • Organize a weekly Awareness Program for Mechanics
  • Demonstrate strong knowledge of mono cartoon packaging
  • Marketing Strategy: Develop, implement, and manage comprehensive marketing strategies aligned with company goals
  • Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, social media, and events
  • Team Leadership: Lead and mentor a team of marketing professionals, providing guidance and support to achieve team and individual objectives
  • Budget Management: Manage the marketing budget effectively, optimizing spending for maximum ROI
  • Brand Management: Maintain and enhance brand identity and consistency across all marketing materials

Marketing Manager

DS Group
09.2012 - 10.2019
  • Coordinating with all vertical heads to plan the campaigns with specified location only
  • Responsible for managing the overall marketing operations across multiple specialty segments
  • Responsible for launching new products and developing strategies to strengthen existing brands
  • Develop brand plans and create compelling brand value propositions
  • Co-ordinate with vendor for timely delivery of POSM Materials (Point of Sale Marketing)
  • Responsible for preparing & implementing Marketing plans & promotional strategies
  • Oversee designing of promotional/communications strategies for various brands of the organization
  • Coordinate and execute marketing programs, including new product launch events and promotional activities
  • Execute marketing ATL (Above The Line) and BTL (Below The Line) activities through effective vendor management
  • Prepare comprehensive product marketing plans and ensure their implementation aligns with overall brand target achievement
  • Conduct requirement-based market research in collaboration with external agencies
  • Coordinate marketing strategies with sales and related departments
  • Evaluate and monitor advertising and sales promotion plans to achieve set targets
  • Supervise, motivate, and develop team members
  • Interact and coordinate with advertising agencies, vendors, and internal departments to achieve product targets
  • Plan and maintain a calendar for monthly, quarterly, and yearly sales and service campaigns
  • Manage point-of-sale materials, including logistics, distributors, and coordination
  • Collaborate closely with advertising and partner agencies to deliver all marketing materials, including designs, collaterals, signage, and in-store branding
  • Develop and maintain the corporate website, ensuring effective message delivery and that all content is current and relevant
  • Present and discuss product strategy with management
  • Oversee new vendor development, including branding, packaging, and brand activation
  • Plan and organize events for dealers and distributors
  • Coordinate timely collection of board data with the sales team, review the findings with management, and oversee the installation of boards across India
  • Prepare and execute bus branding, auto branding, wall painting, newspaper ads, Dhaba Branding, highway branding, and other promotional activities
  • Plan, review, and monitor the department's budget to ensure efficient allocation and utilization of resources
  • Track competitor activities, unique selling propositions (USPs), and new product launches to stay ahead in the market
  • Implement the marketing strategy to enhance brand awareness and generate leads across India
  • Develop channel marketing plans and strategy to increase brand visibility, drive customer engagement, and facilitate onboarding’s
  • Identify opportunities for offline marketing campaigns, events, and activations to reach target audiences effectively
  • Plan and oversee offline events, b2b trade shows, and promotional activities to create memorable brand experiences and foster customer loyalty
  • Coordinate all aspects of event logistics, including budgeting, venue selection, vendor management and POS material
  • Monitor the performance of offline activation initiatives and partnerships, tracking key metrics such as ROI, customer acquisition cost, and brand awareness

Education

MBA - Sales and Marketing

subharti university
Meerut
01.2017

B.com. Program -

Subharti university
Meerut
01.2015

12th -

N.I.O.S
01.2012

10th -

C.B.S.E
01.2010

Skills

  • Confident
  • Hardworking

Disclaimer

I, solemnly declare that the statements made by me in this form are true and correct to the best of my knowledge and belief.

Languages

  • English
  • Hindi

Personal Information

  • Father's Name: MR Nagendar Yadav
  • Date of Birth: 08/19/92
  • Gender: Male
  • Nationality: Indian
  • Marital Status: Married

Timeline

Marketing Head & Branding Head

Mk Auto Clutch Co.
10.2019 - Current

Marketing Manager

DS Group
09.2012 - 10.2019

MBA - Sales and Marketing

subharti university

B.com. Program -

Subharti university

12th -

N.I.O.S

10th -

C.B.S.E
Rahul Yadav