Rahul Verma
Gurgaon
Summary
MarTech and Digital Technology Consultant with 9+ years of overall IT experience, including nearly 7 years of deep expertise in Salesforce Marketing Cloud (SFMC) and Customer Data Platforms (CDP). Currently supporting adidas in delivering scalable, data-driven consumer lifecycle and digital engagement solutions across channels. Strong background in marketing technology, system integrations, and realtime consumer journeys, with prior experience in Java/J2EE enterprise development. Effective collaborator in global, matrix organizations, partnering with business, marketing, and engineering teams.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Technology Consultant
adidas
05.2022 - Current
- Designed and delivered Consumer Lifecycle Management (CaLM) programs covering pre-purchase, purchase, post-purchase, and re-engagement journeys.
- Implemented multi-channel digital journeys across Email, Push, SMS, App Inbox, and WhatsApp.
- Enabled preference management, consent, and identity resolution using SFMC and Tealium CDP.
- Built automated and real-time integrations using REST APIs, AMPscript, SSJS, and AWS services.
- Partnered with marketing, product, and data teams to improve engagement, retention, and operational efficiency.
Module Lead
Mindtree
04.2021 - 05.2022
- Led migration of campaigns from Selligent to Salesforce Marketing Cloud for Dyson.
- Delivered personalized lifecycle campaigns using Journey Builder and Automation Studio.
- Provided technical leadership for campaign automation and reporting.
Senior Analyst
Accenture Pvt. Ltd.
07.2019 - 04.2021
- Supported global digital marketing initiatives for Microsoft using Salesforce Marketing Cloud.
- Developed automated journeys, data extensions, and performance reports.
- Collaborated with CRM and marketing teams to scale campaign operations.
Associate Consultant
Snap-on Business Solutions
09.2018 - 07.2019
- Contributed to Renault UK Dealer Network System (DNS) for dealer performance tracking.
- Worked on backend and frontend components using Spring, AngularJS, Java/J2EE.
System Engineer
Tata Consultancy Services (TCS)
03.2016 - 08.2018
- Developed enterprise healthcare applications for CVS Health (USA) using Java/J2EE.
- Implemented core functionalities supporting prescription validation and patient alerts.
Education
Bachelor of Technology (B.Tech) -
GKV (AIEEE)
Skills
- Salesforce Marketing Cloud
- Customer Data Platforms
- Tealium
- Consumer Lifecycle Management
- Personalization
- Cross-channel Engagement
- REST APIs
- CloudPages
- AMPscript
- SSJS
- JavaScript
- Data Modeling
- Segmentation
- Marketing Analytics
- Stakeholder Management
- Consulting
Certification
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Marketing Cloud Personalization - Accredited Professional
- AWS Certified Developer - Associate
Awards
Multiple performance awards across TCS, Accenture, and Mindtree for delivery excellence.
Technology Stack
Salesforce Marketing Cloud, Tealium CDP, AWS, Java/J2EE, JavaScript, AMPscript, SSJS, Spring Boot, RESTful Web Services, Oracle, PL/SQL, Postman, VS Code, IntelliJ, Eclipse, JIRA, Confluence
Timeline
Technology Consultant
adidas
05.2022 - Current
Module Lead
Mindtree
04.2021 - 05.2022
Senior Analyst
Accenture Pvt. Ltd.
07.2019 - 04.2021
Associate Consultant
Snap-on Business Solutions
09.2018 - 07.2019
System Engineer
Tata Consultancy Services (TCS)
03.2016 - 08.2018
Bachelor of Technology (B.Tech) -
GKV (AIEEE)