RAJA MANICKAM

Company Overview: Roofing & Waterproofing

• Spearheaded regional sales and business development initiatives across Tamil Nadu.

• Developed and executed go-to-market strategies to expand product penetration.

Sales budget and forecast preparation for the region.

Sales and product presentation.

• Managed the dealer/distributor network and oversaw performance.

• Provided technical and commercial support to clients for roofing solutions.

• Led cross-functional coordination for smooth execution and client satisfaction.

• Trained and mentored junior sales staff.

• Managed sales operations in assigned territories, achieving consistent growth year-over-year.
• Handled key accounts and developed new business channels.
• Strengthened relationships with channel partners and end customers.
• Played a key role in planning promotional activities and market penetration strategies.
• Monitored competitor activities and adapted strategies accordingly.

• Managed sales operations in assigned territories, achieving consistent growth year over year.
• Handled key accounts and developed new business channels.
• Strengthened relationships with channel partners and end customers.
• Played a key role in planning promotional activities and market penetration strategies.
• Sales budget and forecast preparation for the region.
• Sales and product presentation.
• Monitored competitor activities and adapted strategies accordingly.

• Executed sales plans, resulting in consistent target achievement.
• Focused on dealer development, demand generation, and product visibility.
• Supported sales forecasting and budgeting exercises.