Rajan Arora
Delhi
Summary
Accomplished Ad Operations SME with over 10 years of experience at Amazon and Oracle, specializing in optimizing Ad Quality and operational workflows. Adept at leading teams across diverse markets, driving bottom-quartile performance improvements, and implementing data-driven strategies such as DPMO audit methodology. Proven record of enhancing operational efficiency, enforcing high-quality standards, and collaborating with technical teams to integrate machine learning solutions for ad optimization.
Overview
10
10
years of professional experience
Work History
Ad Operations SME
Amazon Development Centre
01.2025 - Current
- Leading bottom-quartile performance improvement initiatives, mentored around 12 underperforming employees (2 per month) through targeted coaching and action plans, resulting in 98% target achievement across all participants.
- Monitoring Average Handle Time (AHT) for the entire team members (around 65 employees), identifying outliers who are consuming more AHT than the defined and implementing corrective actions through 1:1 session to enhance efficiency. So far 700 BPS improvement has been seen in 20 weeks.
- Driving precision and quality improvement through structured 'Gauge RnR' initiatives, strengthening moderators’ policy knowledge and calibration accuracy, resulting in ~300 BPS improvement in precision and 50 BPS increase in IAR across 4 completed batches.
Ad Operations Manager
Amazon Development Centre
05.2024 - 01.2025
- Managed a 15-member multilingual team (German, Arabic, French) across markets, ensuring consistent delivery during process changes and volume shifts.
- Planned and executed operational changes, aligning staffing, productivity targets, and quality benchmarks during ramp-ups.
- Conducted weekly meetings, progress reviews, and stakeholder updates with senior leadership.
- Acted as the primary point of contact for cross-functional stakeholders during execution phases.
- Implemented structured coaching, SOP refinements, and performance plans to ensure stable transition to steady-state operations.
- Key Transition-Relevant Impact:
- Workforce planning & execution
- Stakeholder governance
- Controlled mentoring sessions
Ad Quality Manager
Amazon Development Centre
12.2023 - 05.2024
- Successfully led a team of five professionals to complete ad quality audits within SLA with high accuracy.
- Managed performance standards and improved operational efficiency.
- Created personalized career paths and mentoring plans for employees.
Ad Quality SME
Amazon Development Centre
12.2021 - 11.2023
- Played a key role in process transition initiatives, including methodology migration from DPU to DPMO.
- Supported framework enhancement by standardizing metrics, audit approaches, and RCA mechanisms.
- Collaborated with Tech and Program teams on ML-driven process improvements, acting as a bridge between business and technology.
- Created weekly/monthly performance reports, trend analysis, and leadership-ready dashboards.
Catalog Lead
Amazon Development Centre
09.2019 - 10.2020
- Supported process standardization and knowledge transition for content quality operations.
- Mentored teams during process changes, ensuring adherence to updated standards and tools.
- Worked cross-functionally with Product, Tech, and Content teams to align execution models.
Content Reviewer – German Language
Amazon Development Centre
09.2017 - 09.2020
- Reviewed and assessed content for compliance with guidelines.
- Ensured compliance, accuracy, and quality during content onboarding and operational scaling.
- Collaborated with cross-functional teams.
Executive – German Language Expert
Oracle Pvt Ltd.
10.2015 - 09.2017
- Supported License Assignment and migrations ensuring legal and operational continuity.
- Managed stakeholder coordination across Sales, Legal, Deal Management, and Install Base teams.
- Ensured documentation accuracy and compliance during entity-to-entity license transitions.
- Key Transition-Relevant Impact:
- Application & license migration exposure
- Legal documentation handling
- Multi-stakeholder coordination
Education
BA Honors - German Language, Minor in German
Doon University
Dehradun01.2015
Intermediate - Minor in Mathematics and IP
MVM Sr. Secondary School
Uttarkashi, Uttarakhand01.2010
High School -
MVM Sr. Secondary School
Uttarkashi, Uttarakhand01.2008
Skills
- Team Leadership & People Management
- Performance Management & Coaching
TOOLS & SKILLS
Transition & Program Skills:
- Workforce Planning & Resource Allocation
- Advanced Excel, Tableau, QuickSight, MS Office
Analytics & Tools:
Methodologies:
Personal Information
Title: Ad Operations SME
Tools And Skills
Planning, Execution, Governance, Management, Process Design & Standardization, Performance Ramp-up Models, Advanced Excel, Tableau, QuickSight, MS Office, Six Sigma, DPMO, DPU, RCA, 5 Whys, Client Communication, Stakeholder Management, Calm Problem-Solving, Collaboration, Leadership Skills
Timeline
Ad Operations SME
Amazon Development Centre
01.2025 - Current
Ad Operations Manager
Amazon Development Centre
05.2024 - 01.2025
Ad Quality Manager
Amazon Development Centre
12.2023 - 05.2024
Ad Quality SME
Amazon Development Centre
12.2021 - 11.2023
Catalog Lead
Amazon Development Centre
09.2019 - 10.2020
Content Reviewer – German Language
Amazon Development Centre
09.2017 - 09.2020
Executive – German Language Expert
Oracle Pvt Ltd.
10.2015 - 09.2017
BA Honors - German Language, Minor in German
Doon University
Intermediate - Minor in Mathematics and IP
MVM Sr. Secondary School
High School -
MVM Sr. Secondary School