Rajan Rustogi

• Drive category sales via formation of category specific schemes and communication plan.
• Optimize spend of 6.25% of revenue / 40 Cr of annual budget.
• Design, communicate and measure the effectiveness of trade marketing schemes to drive sales, reduce CAC and CRC

• Managing programs / projects spanning across business verticals and leading cross-functional teams to build MVP.
• Define GTM, KPI, scalability, impact analysis and benchmarking of initiatives

Key Initiatives

• Retail Used Car Business ( B2C )

Generated additional revenue of 8Cr / month within 8 Months of inception

Establishing operations across 5 metros warehousing/retail space/logistics/manpower

Leading the sales team, define SOP , quality audits , training

• Procurement via lost leads (PLL)

Incremental revenue of 18Cr in 3 months with 70% month on month growth

Increased efficiency of existing funnel by 15% via lost leads

Stabilized the funnel of lead to procurement at 3% conversion

• Strategic Tie ups

Establish partnerships with businesses to improve product proposition

Developed the refurbishment / Insurance / Warranty network across metros

Increased the funnel efficiency by 15% via tie-up with trucaller

• Key Account Management

Developed key accounts in Delhi/NCR with 54% share by volume

Generated 8+Cr revenue for the region

• New Dealer Onboarding

Grew merchant base from 2500 to 3500+ with engagement level of 120+min

Leading team of 20+ to achieve the highest level of productivity

• Appointed Business Franchises with end to end management
• 4 franchise across Delhi/NCR with gross margin at 40%
• Achieved 80 lakhs / month sales of goods within 5 months of establishment

• GT Channel Management

Consolidation of distribution channel to register a growth of 30% YoY

Leading cross-functional team to develop and implement DMS

Manage a network of 500+ channel partners with 20+ team

• Regional Retail ( Modern Trade )

Develop & implement JBP in Modern trade,managing 96+Cr annual t/o

Increased the display share to 40% in LED TV category at outlets

Improved sales plan accuracy to 78% across 6 product categories and 365+ sku's

• Exclusive Brand Outlets

Leading a team of 50+ to effectively manage 20+ EBO

Key responsibilities : JBP/Assortment/Display/Network

Ensuring adherence to brand guidelines and customer experience

Managing retail and distribution sales for Delhi / NCR

Corporate sales , account management of clients like Vodafone , OOH and hospitality chains