RAJAN YADAV
Mumbai
Summary
Results-driven Trade Marketing & Operations professional with over 10+ years of cross-functional experience across General Trade (GT) and Modern Trade (MT) operations at Hindustan Unilever Ltd and HFS. Proven expertise in end-to-end POSM management, depot operations, inventory reconciliation, asset tracking (SOS/OSA), and data-driven field execution. Adept at bridging the gap between brand marketing, supply chain, and ground field forces to ensure flawless in-store visibility and zero-leakage campaign delivery.
Overview
10
10
years of professional experience
Work History
Senior Operation Executive
Hindustan field services
Mumbai
03.2026 - Current
- Supported end-to-end trade marketing and POSM deployment across GT and MT channels, converting category marketing plans into depot dispatch and store deployment roadmaps.
- Checked active store master data and obtained internal store approvals before POSM asset dispatches, maintaining alignment with cluster targets.
- Monitored multi-depot operations, including inward shipments, POD tracking, physical receipts, and damage or shortage reconciliations, to protect asset integrity.
- Assisted third-party delivery partners and merchandiser teams by tracking field compliance, turnaround time (TAT), and SLA adherence against project KPIs.
- Managed POSM budgets, logistics costs, and purchase orders (POs), and supported weekly and monthly business reviews with brand and channel leadership.
DATA ANALYTICS OFFICER
Kwality Walls India Ltd
Mumbai
12.2025 - 03.2026
- Developed SQL-based data pipelines to automate reporting systems following HUL transition.
- Conducted data analysis to support analytics requirements for distribution and retail operations.
- Managed analytics for ice cream distribution, cold-chain visibility, and trade operations post-transition from Hindustan Unilever Limited.
DATA ANALYTICS OFFICER – ICD DIVISION
Hindustan Unilever Ltd
Mumbai
03.2025 - 11.2025
- Transitioned analytics framework from General Trade to Ice Cream Distribution, achieving 100% data accuracy.
- Analyzed cold-chain distribution network data to identify trends in stockist performance and coverage gaps.
- Monitored distribution KPIs, delivering insights into achievement metrics to drive performance improvements.
- Tracked SKU-wise outlet coverage to ensure optimal product visibility across ice cream distribution.
- Provided visibility on ice cream SKU line fill to enhance demand fulfillment and minimize stock-outs.
DATA ANALYTICS OFFICER – GENERAL TRADE
Hindustan Unilever Ltd
Mumbai
03.2019 - 02.2025
- Achieved 500 basis point increase in on-ground salesmen availability via efficient onboarding and KYC verification.
- Provided insight into KPI achievements and FF leaderboards to drive performance enhancements.
- Automated exception processes to guarantee zero leakage in operations.
- Led development of HUL’s HRIS application for outer core management with a multi-vendor team.
- Communicated new incentive schemes effectively to stakeholders and ensured smooth implementation.
- Ensured timely payouts for eligible salesmen through foolproof tech-driven processes.
- Core team member in designing sub-stockist model, tracking KPIs, and managing achievement-based payouts.
MIS EXECUTIVE – MODERN TRADE
Hindustan Unilever Ltd
Mumbai
05.2016 - 02.2019
- Automated PSX OLAP, increasing visibility of assets, SOS, and OSA.
- Prepared and delivered daily Sales OLAP reports for performance tracking.
- Developed Promo Width Tracker to analyze available promotions.
- Tracked deployment of base packs across multiple geographies, monitoring Base pack deployment across multiple geographies.
- Monitored account-wise targets and achievements using Book Month Trackers.
- Created Top Gun Tracker to assess key metrics including bills, FSI, OSA, and assortment.
Education
MBA - Marketing
Welingkar Institute of Management
Mumbai01-2020
M.Com -
Mumbai University
Mumbai01-2018
Skills
- Trade marketing and channel analytics
- FMCG business operations
- Sales tracking and KPI management
- Vendor & Field Management
- Stakeholder communication and reporting
- Process automation and optimization
- Cost-benefit analysis
- GT and MT channel analytics
- Field force management
Personal Information
Gender: Male
LANGUAGES
English , Hindi , Marathi
Accomplishments
- Control Champion – Recognized for optimizing expenses and eliminating operational leakages.
- 500 bps improvement – Enhanced salesmen availability through automated KYC and onboarding systems.
- 100% accuracy – Maintained flawless compensation payouts and compliance tracking.
- Cross-division expertise – Proficient across General Trade and Ice Cream Distribution analytics.
- Business continuity – Successfully transitioned to Kwality Walls India Ltd post-demerger, maintaining analytics support.
PERSONAL INFORMATION
- Age: 32
- Gender: Male
Timeline
Senior Operation Executive
Hindustan field services
03.2026 - Current
DATA ANALYTICS OFFICER
Kwality Walls India Ltd
12.2025 - 03.2026
DATA ANALYTICS OFFICER – ICD DIVISION
Hindustan Unilever Ltd
03.2025 - 11.2025
DATA ANALYTICS OFFICER – GENERAL TRADE
Hindustan Unilever Ltd
03.2019 - 02.2025
MIS EXECUTIVE – MODERN TRADE
Hindustan Unilever Ltd
05.2016 - 02.2019
MBA - Marketing
Welingkar Institute of Management
M.Com -
Mumbai University