RAJARATHINAM M
15 YEARS FMCG PLAYER ON STRIKE
Venkatachallamchettystreet,Triplicane,Chennai,TN
Summary
To work heart and soul in a challenging environment, which provides me the scope for innovation, to utilize my potential and add value to the organization that I represent.
Overview
19
19
years of professional experience
2
2
Languages
Work History
Senior Territory Manager
Nobel Hygiene Pvt Ltd
01.2024 - Current
- Company Overview: No1 adult diaper and Baby Diaper
- We Startup with pharma division to transformation FMCG module
- Increased above Covered area distribution 330 outlet to 2540 outlet direct and indirect coverage all the channel
- Bench mark of 72% in adult category sales instore Sales 4.5 lacs business to 85 lacs business eagerly placed Baby category 1% to 15% Share business Trichy -18 lacs & Tanjore 19 lacs 3rd player in this segment
- First time launched Baby diaper and Adult diaper in Trade wholesales and Govt Hospital channel in Pan India Highest selling brand Teddyy in Govt hospital near by chemist, grocer and platform outlet
- Focused all the super market placed all the range of the Nobel
- Handling team of Sales officer 4, ISR-6,DB & Sub DB sales man -30
- Appointing 4 Super Stockiest and 12 Fmcg DB,Sub DB 25 & Sub wholesale pharma 67 & Counter Stockiest 10
- No1 adult diaper and Baby Diaper
Area Sales Officer
Unicharm Ind Pvt Ltd.
05.2013 - 06.2019
- Distributor management and engagement
- Handling and training sales techniques to SA & ISR through OJT
- Distribution and New outlet identifying with help of census
- Checking the competitor information and execution
- Meeting Top Retailers and checking their process compliance
- Checking the Brand visibility and availability (Merchandising)
- Enhancing territory sales and achieving Primary & Secondary
- Achieving sales target on a daily basis as per plan
- Checking Inventory management as per norms
- Implementing training for Distributor 'How to speed up profitability'
- Through ROI
- 2018 – Promoted as Area Sales Officer Grade
- 2015 – Promoted as Senior Sales Officer Grade
- 2013 – Joined as Sales Officer
Sales Team Leader
Procter & Gamble (Solaimalai Enterprises)
04.2011 - 04.2013
Territory Sale Incharge
i4 Mobiles
05.2009 - 04.2011
Rural Territory Manager
Bharti Airtel Ltd.
03.2008 - 04.2009
Distributor Sales Executive - Kiosk Division
Hindustan Unilever Ltd.(Rudra Balaji Marketing )
07.2006 - 03.2008
- Focus on secondary sales done by Distributors
- Merchandising new outlet and existing ones
- Identify new Retailer outlets
- To decrease the credit volume of sales
- Credit bills collection and billing
- Visiting retailer for the beat-wise plan
- Monitoring and rectifying deviated Retailer compliance
- To follow the delivery unit and returns
- To maintain good relationship with Retailers
- Expanded beat sales from 2 lakhs to 5.5 lakhs within 18 months
- Received company’s sales performance award 18 months in a row
- Highest sales performance, intra-team wise
- 100% productivity in sales against the Target
- Appreciated by the ASM for achieving high sales volume
- Expansion of retailer outlets from 120 to 330 outlets
Education
MBA - Sales & Marketing
04.2001 -
Duration: 2007-2009
BBA - Business Administration
04.2001 -
Duration: 2003-2006
Skills
Accomplishments
- Expanded sales team from 4 to 13 Distributors and 1 super stockiest within 8 months.
- Expanded in Pattukotai territory new Retailer outlets 188 to 410 in 8 months.
- Increase territory sales from 14 lacs to 40 lacs within 8 months.
- Achieved highest target of 4230 activations and specific achievement 666 activation in the same month.
- Played pivotal role in conducting Kodai Trip contest to motivate distributors to achieve targets.
- Expanded sales activation from 400 to 1200, maintaining the average, continuously.
- Won the nation-wide, inter-team contest 'Race to Bali' and went to Indonesia as a reward in 2008.
- Awarded 'Best Sales Executive – 2008' by Mr. Srinivasan, President, Airtel, at Indonesia.
- Expanded beat sales from 2 lakhs to 5.5 lakhs within 18 months.
- Received company’s sales performance award 18 months in a row.
- Highest sales performance, intra-team wise.
- 100% productivity in sales against the Target.
- Appreciated by the ASM for achieving high sales volume.
- Expansion of retailer outlets from 120 to 330 outlets.
Technicalskillsandtraining
Diploma in Computer Applications, Certified course in Typewriting, Career Development Training, Professional Selling Skill certified by Airtel, MS Office, Tally 7.2
Personal Information
- Father's Name: MEYGNANAPATHAM. A.
- Date of Birth: 07/06/86
- Gender: MALE
- Marital Status: MARRIED
- Two kids and taking care my mother .
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and can substantiate with relevant documents if required.
Area Covered
Trichy,Tanjore,Salem,Pudukkottai,Kumbakonam,Nagapattinam,Thiruvarur,Karaikal,Mayiladudurai,Ariyalur,Perambalur,Karur,Hosur,Namakal,Erode,Dharmapuri,Krishnagiri ,Hosur,Tiruvallur & Chennai.
Hobbies
Chess & Watching cricket
New Skill and learning new languages
Timeline
Senior Territory Manager - Nobel Hygiene Pvt Ltd
01.2024 - Current
Area Sales Officer - Unicharm Ind Pvt Ltd.
05.2013 - 06.2019
Sales Team Leader - Procter & Gamble (Solaimalai Enterprises)
04.2011 - 04.2013
Territory Sale Incharge - i4 Mobiles
05.2009 - 04.2011
Rural Territory Manager - Bharti Airtel Ltd.
03.2008 - 04.2009
Distributor Sales Executive - Kiosk Division - Hindustan Unilever Ltd.(Rudra Balaji Marketing )
07.2006 - 03.2008
Alagappa University ,Karaikudi - MBA, Sales & Marketing
04.2001 -
Christhu Raj College, Panjappur, Trichy - BBA, Business Administration
04.2001 -
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