Rajat Arora
Leadership | Sales | Strategy
New Delhi
Summary
Leading Next Generation Sequensing diagnostics growth across India by managing a team of 2 RBMs, Implementation Managers, and Service Engineers. Builds In-hospital and lab partnerships, launches in-house lab setups, and drives infectious disease testing adoption with 24-hour identification of bacteria, fungi, and viruses. Aligns sales execution with KPIs to expand business across new and existing accounts.
Overview
8
8
years of post-secondary education
8
8
years of professional experience
Work History
Head of Sales
Credence Genomics Pte Ltd
10.2025 - Current
- Introduced Next Generation Sequencing for pathogen detection in infectious disease.
- Increased sales revenue by implementing innovative marketing strategies and optimizing product performance.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Collaborated cross-functionally with marketing and product teams to optimize go-to-market strategies.
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Key Accounts ie AIIMS New Delhi, ARMY,Dr Lal Pathlab, Infexn lab, MAMC, Sir Gangaram,Hinduja validated and commercial.
- Introduced Next Generation Sequensing for pathogen detection in infectious desease.
Zonal Business Manager
Amneal
12.2023 - 10.2025
- Led team of 7 KAMs, Implementation Manager, and Service Engineers to establish Next Generation Sequencing diagnostics business in North & West India.
- Build 3 Labs and In house lab in SGRM to support the Zonal business in New Delhi, Mumbai, Ahmedabad, Sir Ganga Ram Hospital
- Established the NGS platform for infectious disease testing to identify Bacteria, fungus & viruses in 24 hrs.
- Collaborated with labs, public sectors, and corporate hospitals to secure MOUs and drive product sales.
- Developed key performance indicators to monitor sales performance and highlight areas for improvement.
REGIONAL SALES MANAGER-WEST INDIA, NEPAL
Abbott Point of care
12.2022 - 12.2023
- Successfully handling the ex-India business of Nepal through channel partners and creating a new territory/country for business by appointing a new sub-distributor in NEPAL.
- Led team of area sales managers and account managers; managed distributors and implemented plans and strategies to maximize market penetration and enhance overall P&L.
- Initiated customer support marketing activities such as conferences, workshops, road shows, and symposiums to drive long-term market growth.
- Initiating customer support marketing activities like conferences, workshops, road shows, and symposiums to support long-term market growth initiatives.
- Handled ex-India business of Nepal through channel partners, establishing a new territory by appointing a sub-distributor in Nepal.
AREA SALES MANAGER
Abbott Point of Care
05.2018 - 12.2022
- Establish strategic sales from 22K to 160K, installed 250+ analyzers in Haryana
- Managing distributors, putting plans, strategy, supporting marketing activities to achieve maximum penetration and improve overall P&L for the business
- Managed distributors, developed strategic plans, and supported marketing activities to maximize market penetration and enhance overall P&L.
- Initiated customer support marketing activities, including conferences, workshops, and symposiums, to drive long-term market growth.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Handled ex-India business in Nepal through channel partners, establishing a new territory by appointing a sub-distributor.
- Working with different functions including technical and marketing teams and divisional stakeholders in a matrix structure to build and align strategy.
Education
Bachelor of Science - Maths
CSJM University
Kanpur, India 04.2001 - 03.2009
Skills
Channel partner management
Sales processes
Team leadership
Key account management
Revenue growth planning
Sales forecasting
Territory expansion
P&L management
Distributor management
KPI tracking
Cross-functional coordination
Accomplishments
- Promoted to Regional Sales Manager after Three successful years in the sales department.
- Supervised team of Seven staff members.
- Managed the President Club award winning sales team at Abbott.
KEY HIGHLIGHTS
- North India’s 1st Installation of NGS Lab in Sir Ganga Ram Hospital
- Championed the successful implementation of a new NGS system to detect bacteria, fungus & Virus in microbiology department
- Establish 3 Labs in Zone
- Identify the business performance to make a collective performance of product
- Installation in all the corporate hospitals ER's in Delhi and NCR
- Build up Chanel partner network across the territory for APOC.
- I got the opportunity to lead the team of west India and establish the business of Abbott Point of care.
INTRESTS
(Tech-Driven Customer Solutions)
I am deeply passionate about leveraging technology to create innovative customer service solutions that drive satisfaction.
(Agile Methodology Enthusiast)
I enjoy exploring agile methodologies and their impact on team productivity and efficiency
Timeline
Head of Sales
Credence Genomics Pte Ltd
10.2025 - Current
Zonal Business Manager
Amneal
12.2023 - 10.2025
REGIONAL SALES MANAGER-WEST INDIA, NEPAL
Abbott Point of care
12.2022 - 12.2023
AREA SALES MANAGER
Abbott Point of Care
05.2018 - 12.2022
Bachelor of Science - Maths
CSJM University
04.2001 - 03.2009