Keynote Speaker
RAJAT KHATRI
DATA SCIENCE, ANALYTICS, BUSINESS INTELLIGENCE & CONSULTING
Gurgaon
Summary
Results-driven Data Scientist with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and developing Data driven culture.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
AVP
Ferns & Petals
10.2021 - Current
- Creating a Centre of Excellence, Business Intelligence by hiring top talent to create a culture of Data driven decision making
- Responsible for providing Real Time & Accurate Data & Insights to the Senior Management to be able to take fruitful business decisions and track the impact thus driving YoY 15% growth
- Shared opportunities worth Rs 40 Cr
- Based on various business gaps across the customer journey
- Setting up triggers around web metrics and business metrics in Adobe Analytics to raise an alert as soon as the metrics are impacted
- Strategies the business operations and website flow to improve the Conversion Rate and in time delivery by ~10%
- This improved the overall NPS of the company by 13 bps
- Understanding the various customer journeys and experimenting on various pages led to additional Rs 2 Cr
- For the business during the financial year
- Automated and defined key business metrics to be tracked on weekly / monthly basis so that strategy can be developed to improve business KPIs
Head
Cactus Communication
Mumbai
06.2020 - 10.2021
- Virtual
- Leading Business Intelligence team, major responsibility was to find data mysteries and provide business insights through multi-dimensional data analytics, and drive actionable business strategies
- Responsible for creating Single Source of Data to improve Data Quality and Trust for the web metrics
- Work closely with Product, Marketing, Business and Technology team to update them about the Business Health across markets, services and products, and take corrective measures collectively
- Implemented Google Analytics 360 from scratch including the Event configuration to have the correct web metrics, user journeys, funnels, fallouts and tracking of product features
Associate Director
Proptiger.com | Makaan, Housing, Fastfox.com
Gurgaon
12.2015 - 09.2019
- Leading Analytics team, major responsibility was to solve complex business problems, provide insights through multi-dimensional data analytics, and drive actionable business strategies
- Conversion grown by 15% YOY by conducting analysis of the online customer experience, identifying opportunities for profitable growth including overall engagement funnel
- Providing Consumer Insights, Buying Trends, Stories related to Real Estate industry which were published in leading publications for the purpose of PR
Senior Consultant & Global Client Development
Fractal Analytics Pvt. Ltd
Dubai, Gurgaon
12.2010 - 12.2015
- Leading Cross Border revenue enhancement project for BNPP in collaboration with Visa Consulting, Europe, BNPP was able to grow Revenue by 7% in 6 months post execution
- Heading VISA CEMEA (in Dubai) and VISA SEA (in Singapore), analysed their $8M annual Marketing spends and suggested best approach to target Issuers, Merchants, Sponsored Events for the next year
Assistant Manager
EXL Inductis
Gurgaon
07.2009 - 12.2010
- Major responsibility was to manage Client Deliverables and Consulting
Business Analyst
Isango India Pvt. Ltd
Gurgaon
12.2007 - 06.2009
- Major responsibilities included Web Analytics to improve Revenue and Site Engagement, managing Affiliate Marketing and Video Advertising and maintaining Monthly Business MIS, sharing Business Insights and develop strategies for growth across verticals
Business Consultant
Fractal Analytics Pvt. Ltd
Mumbai, Gurgaon
07.2006 - 11.2007
- Major responsibility was Execution and Delivery of projects, understanding Data and Business requirements, Data Processing, Insight generation and Client Consulting
- Key Achievements in the current Role
- Among Top 50 Super Heroes in 2018 and 2019 (2nd year in a row) based on Annual Performance and Initiatives taken within the organization
- Winner of Global Hackathon in 2018 for creating NLP based Search Experience, Major responsibility was Execution and Delivery of projects, understanding Data and Business requirements, Data Processing, Insight generation and Client Consulting
Education
MBA - Marketing
K.J.Somaiya Institute of Management Studies & Rese
Mumbai 05.2004 - 04.2006
B.Com - Commerce
Panjab University
Chandigarh 07.1999 - 05.2002
Skills
Data Science/ Analytics
undefinedAccomplishments
- Among top 50 Superheroes for 2 consecutive years in 2018 and 2019
- Winner of Global Hackathon 2018 for creating NLP based Search Engine, currently live on Housing.com
- Achieved NPS of 75% and 87% from client in corresponding half yearly reviews in 2014
- (Company Average 45%)
- Nominated twice for “FractElite” (Highest key employee recognition award) in 2013 & 2014 for “Extra Ordinary Client Value Creation”
- Among top 50 Superheroes for 2 consecutive years in 2018 and 2019
- Winner of Global Hackathon 2018 for creating NLP based Search Engine, currently live on Housing.com
- Achieved NPS of 75% and 87% from client in corresponding half yearly reviews in 2014
- (Company Average 45%)
- Nominated twice for “FractElite” (Highest key employee recognition award) in 2013 & 2014 for “Extra Ordinary Client Value Creation”
Certification
Google Analytics Individual Qualification
Additional Information
- Speaker at Adobe Experience Maker Program in Oct’22 and talking about Site Personalisation using data
- Speaker at ETCIO in Mar’23 where I talked about Accelerating the Data Cloud journey
- In Conversation with Voila to talk about “How Start-ups can leverage Data Analytics to fuel Growth” – Oct’22
- Speaker at Snowflakes Data Cloud World Tour in Aug’22 talking about How Hyper Growth Start-ups use Data to scale
- In Conversation with Change Leaders and talked about challenges in field of Data Analytics – Mar’22
- Write ups for ETCIO about my views on challenges of Big Data World
- Podcast with Business Legacy in Feb’22 regarding the Future of Data
- Certified Happiness Coach & Bestseller Author and have conducted various Workshops, Webinars and Speaking assignments related to Happiness at a Workplace
- Seasoned speaker with Edubridge Learnings India to provide Analytics Coaching to college students
Interests
Coaching
Mentoring
Timeline
AVP
Ferns & Petals
10.2021 - Current
Head
Cactus Communication
06.2020 - 10.2021
SQL for Data Analysis & Advanced Google Analytics from Udemy
10-2019
Digital Analytics for Marketing Professionals from University of Illinois
08-2019
Google Analytics Individual Qualification
06-2019
Associate Director
Proptiger.com | Makaan, Housing, Fastfox.com
12.2015 - 09.2019
Senior Consultant & Global Client Development
Fractal Analytics Pvt. Ltd
12.2010 - 12.2015
Assistant Manager
EXL Inductis
07.2009 - 12.2010
Business Analyst
Isango India Pvt. Ltd
12.2007 - 06.2009
Business Consultant
Fractal Analytics Pvt. Ltd
07.2006 - 11.2007
MBA - Marketing
K.J.Somaiya Institute of Management Studies & Rese
05.2004 - 04.2006
B.Com - Commerce
Panjab University
07.1999 - 05.2002
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