Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Shruti Bansal

Summary

Analytics professional with 14+ years of experience translating complex data into actionable insights that inform strategic product and marketing decisions. Skilled in digital/web analytics, opportunity sizing, and customer journey analysis, with a proven track record of driving innovation and business impact in complex organizations.

Overview

14
14
years of professional experience
1
1
Certification

Work History

AVP

JP Morgan Chase
04.2023 - Current
  • Led the initiative to design and launched self-serve analytics dashboard, transforming siloed data into cohesive, actionable insights through compelling data storytelling. This empowered product teams to make informed decisions faster, driving a 20% acceleration in time-to-market and saving around 10 manual workdays each month.

  • Established and maintained relationships with key stakeholders to support business objectives. Boosted operational efficiency through automation of reporting processes, facilitating quicker decisions and reducing labor costs by 5%.

Senior Marketing Analyst

FedEx Express
01.2018 - 03.2023
  • Streamlined customer onboarding experience by analyzing all journey touchpoints, minimizing drop-off and boosting retention. Created targeted customer cohorts based on acquisition channels, improving marketing effectiveness by 30%.
  • Provided on-demand dashboards for over 20 managers, enhancing KPI visibility and facilitating faster data-driven decisions by 25%.
  • Conducted website performance optimization by examining traffic patterns from over 1 million visitors, resulting in a 15% increase in conversion rates.
  • Elevated campaign ROI by 20% through meticulous KPI alignment and iterative campaign enhancements.

Senior Software Engineer

Mphasis
02.2016 - 12.2017
  • Delivered actionable analytical insights and strategic recommendations at BNP Paribas, driving a 15% improvement in personalized customer experiences and digital journey effectiveness.

Senior Software Engineer

LnT Infotech
02.2012 - 01.2016
  • Architected and deployed eForms module within PeopleSoft in partnership with Nomura, enhancing HRMS operational efficiency by 25%.
  • Developed digital engagement dashboard to analyze user interactions across HRMS modules, increasing enrollment rates by 20%.

Education

M.Tech. - IT

Banasthali University
01.2011

M.C.A -

NICE College ,UPTU
01.2009

B.Sc. - Mathematical Science

P.G.D.A.V College ,D.U
01.2006

Skills

  • Data analytics tools: Alteryx
  • Database: SQL Server, Oracle, Teradata, Cassandra, Snowflake
  • Visualization: Tableau, Power BI, Spotfire
  • Campaign Performance evaluation and monitoring
  • Web Analytical skills: Adobe Analytics

Certification

  • Big Data Certification, Johns Hopkins University USA, Coursera
  • SAS Certified Base Programmer, SAS Institute

Accomplishments

  • Received Excellence Award at JPMC for conducting comprehensive deep-dive analysis on engagement and incremental KPI value for the Aggregator product.
  • Awarded Rising Star for impactful onboarding customer journey analysis, driving a 15% increase in customer uplift at FedEx.
  • Honored with Rising Star for in-depth analysis of FedEx digital assets.

Timeline

AVP

JP Morgan Chase
04.2023 - Current

Senior Marketing Analyst

FedEx Express
01.2018 - 03.2023

Senior Software Engineer

Mphasis
02.2016 - 12.2017

Senior Software Engineer

LnT Infotech
02.2012 - 01.2016

M.Tech. - IT

Banasthali University

M.C.A -

NICE College ,UPTU

B.Sc. - Mathematical Science

P.G.D.A.V College ,D.U

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Shruti Bansal