Rajdeep Mishra
Bengaluru
Summary
Brand strategist passionate about helping organizations articulate who they are, what they stand for, and why people choose to join and stay. Experienced in building authentic narratives, aligning leadership voice with organizational culture, and creating employer brand experiences that drive credibility, engagement, and long-term reputation.
Overview
1
1
Certification
3
3
years of professional experience
Work History
Manager - Employer Branding & Communications
Zinnov Management Consulting
Bengaluru
04.2023 - Current
- Advised global enterprises and 15+ Global Capability Centers (GCCs) across technology, healthcare, financial services, and professional services on employer branding, communications, and EVP strategy, helping organizations define differentiated employer value propositions and talent narratives aligned to business objectives.
- Led employer brand audits and EVP strategy engagements for Microsoft, NatWest, and Fidelity, identifying perception gaps and translating insights into targeted employer brand, talent attraction, and employee engagement strategies.
- Developed employer branding frameworks, communication playbooks, and change communication approaches, including internal and external communications strategies, that strengthened employer reputation, improved stakeholder alignment, and enabled consistent EVP activation across talent touchpoints.
- Designed and executed end-to-end employer branding and activation programs, collaborating with creative teams and designers to translate strategy into compelling campaigns and brand experiences, delivering measurable outcomes including a 5% reduction in attrition, 30% increase in employee referrals, and a 2-day reduction in time-to-hire.
- Authored thought leadership and internal viewpoints on employer reputation, talent communications, and organizational change, contributing to firm-wide advisory methodologies and best practices.
Marketing
InDesign Elements
Pune
04.2023 - 06.2023
- Developed new brand identities from the ground up, helping clients strengthen market positioning and establish a differentiated brand presence.
- Designed and revitalized client pitch decks and presentation materials, enhancing storytelling, visual consistency, and audience engagement.
- Managed end-to-end event planning and execution, coordinating cross-functional stakeholders to deliver seamless brand-aligned experiences.
Education
MBA - Marketing and Information Technology
T A Pai Management Institute, Manipal Academy of Higher Education
Manipal01-2024
B. Com (Hons.) - Economics
Shaheed Bhagat Singh College, University of Delhi
New Delhi01-2021
Skills
Strategic Communications EVP Development Organizational Storytelling Employee Advocacy Leadership Branding Content Strategy Employer Reputation Brand Governance Stakeholder Management GCC Advisory Consulting
- Employer branding
- Employer Branding Strategy
- Communication planning
- Content strategy
Certification
- Wilson Learning – The Art of Storytelling 2025
- Foundations of Project Management 2025
- Edymst – Business Communication 2024
- Artificial Intelligence in Marketing
- Google SEO Advanced
Key Projects
- InFab Agro | TAPMI BrandScan Project 2023
Conducted primary and secondary research to analyze consumer behavior in the ready-to-eat segment for InFab Agro; delivered strategic recommendations on positioning and growth; secured first place at the BrandScan competition. - Adani Wilmar Business Challenge 2022
Led primary research across 125 participants to formulate strategic recommendations for a live case challenge; achieved a Top 5 finish among premier B-schools in India. - Streedhan | Volunteer (2021)
Co-led a Delhi Police-backed awareness drive on women's hygiene and legal rights, engaging 100+ rural women and distributing wellness essentials. - Pyaare Foundation | Volunteer (2020)
Led a nine-member team to collect, verify, and disseminate critical information on oxygen availability, hospital capacity, and essential medicines during the COVID-19 lockdown.
Timeline
Manager - Employer Branding & Communications
Zinnov Management Consulting
04.2023 - Current
Marketing
InDesign Elements
04.2023 - 06.2023
MBA - Marketing and Information Technology
T A Pai Management Institute, Manipal Academy of Higher Education
B. Com (Hons.) - Economics
Shaheed Bhagat Singh College, University of Delhi