Rajeev Kumar Mishra
Mumbai
Summary
Strategic CFO candidate with over 18 years of experience driving financial leadership in digital advertising, content, and media businesses. Proven track record of delivering financial control, cash flow optimization, and commercial insight to support CXOs in business growth. Expertise in cross-functional leadership, client contract structuring, budgeting, SOX compliance, and M&A integration. Passionate about team development, automation, and financial excellence across multi-location operations.
Overview
18
18
years of professional experience
Work History
Executive Vice President – Finance
FCB Kinnect (Part of IPG)
Mumbai
09.2019 - Current
- Lead end-to-end finance operations for one of India’s top digital first creative and media agencies.
- Partner closely with CEO, COO, and business heads to drive P&L ownership, margin enhancement, and cost discipline.
- Own budgeting and forecasting cycles, ensuring accuracy and alignment with business growth targets.
- Oversee financial reporting, including monthly flash & MIS.
- Drive improvements in working capital, collections, and vendor negotiations; consistently track NWC and ageing.
- Review and structure client commercial contracts ensuring compliance with IPG revenue policies.
- Successfully led M&A evaluation and integration of acquired digital agencies; ensured seamless financial transition.
- Manage a 25+ member finance, legal, and admin team – responsible for hiring, restructuring, and capability building.
- Institutionalized financial controls and automated key reporting and compliance processes.
Associate Vice President Finance
Times Studio - Times of India Group
Mumbai
09.2017 - 08.2019
- Co-developed a 5-year Content Production Business plan in collaboration with the CEO.
- Oversaw P&L; implemented controls that improved operational efficiency and accountability.
- Built the finance function from ground up—processes, systems, compliance, reporting.
- Led fund deployment and ensured capital discipline in line with strategic goals.
Assistant Vice President Finance
Isobar (part of "Dentsu Aegis Network" )
Mumbai
09.2015 - 09.2017
- Collaborated closely with the Managing Director and business heads to lead business planning, client-level revenue forecasting, and commercial deal structuring, and negotiations.
- Oversaw financial reporting, MIS, and strategic business partnering.
- Ensured robust working capital management through timely billing and collections.
- Implemented Dentsu's internal control framework and ensured full compliance with audit and tax requirements.
Commercial Director
GroupM
Mumbai
07.2013 - 08.2015
- Led budgeting, revenue forecasting, and monthly P&L reporting for the digital media businesses (Interaction and Xaxis).
- Acted as a strategic business partner, delivering vertical-wise MIS, and commercial solutions.
- Managed media deal negotiations, including pre-bought inventory.
- Ensured strong financial governance through the implementation of internal controls, SOX compliance, statutory audits, and adherence to tax regulations.
Manager - Corporate Finance
Reliance Broadcast Network Limited
Mumbai
02.2012 - 06.2013
- Led strategic planning and tax optimization for radio and content business verticals.
Asst Manager
Deloitte
Mumbai
01.2008 - 01.2012
- Led statutory and tax audits for a diverse portfolio of clients, including leading WPP advertising agencies such as JWT, Bates, Contract, and GroupM.
Manager Underwriting
Reliance General Insurance
Pune
03.2007 - 12.2007
Education
Chartered Accountant -
The Institute of Chartered Accountants of India
01.2006
Skills
- Strategic planning and business partnering
- Budgeting, forecasting, and KPI reviews
- Net working capital and cash flow management
- Financial reporting and SOX/internal controls
- M&A due diligence and integration
- Client remuneration and commercial deal structuring
- Contract review and compliance (statutory and internal)
- Team building, onboarding, and people development
- Systems and process automation (finance, legal, admin)
Languages
Hindi, English
Languages
English
First Language
Timeline
Executive Vice President – Finance
FCB Kinnect (Part of IPG)
09.2019 - Current
Associate Vice President Finance
Times Studio - Times of India Group
09.2017 - 08.2019
Assistant Vice President Finance
Isobar (part of "Dentsu Aegis Network" )
09.2015 - 09.2017
Commercial Director
GroupM
07.2013 - 08.2015
Manager - Corporate Finance
Reliance Broadcast Network Limited
02.2012 - 06.2013
Asst Manager
Deloitte
01.2008 - 01.2012
Manager Underwriting
Reliance General Insurance
03.2007 - 12.2007
Chartered Accountant -
The Institute of Chartered Accountants of India
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