Work Preference
Job Search Status:
Open to work
Desired start date:
Open to discussion
Desired Job Title
Global Campaign ManagerMarketing Operations SpecialistLead Generation SpecialistMarket Research AnalystResearch Analyst
Important To Me
Career advancement
1
Certification
13
Years of experience
Campaign professional skilled in strategic planning, marketing, and project management. Proven track record in driving successful initiatives and fostering team collaboration to achieve high-impact results. Strong adaptability, effective communication, and leadership abilities ensure seamless coordination with stakeholders and responsiveness to evolving campaign needs. Proficiency in data analysis, digital marketing, and budget management.
Work History
Global Campaign Manager
3 Years 5 Months- Lead end-to-end email campaign management for global integrated marketing programs, including campaign planning, execution, QA, deployment coordination, and performance monitoring across regions.
- Manage email campaign operations from asset readiness through launch, ensuring email creative, copy, audience, links, tracking, and deployment requirements are accurate and aligned with campaign objectives.
- Partner with Marketing Automation teams to coordinate email builds, campaign setup, testing, deployment, and issue resolution while ensuring adherence to global email marketing processes and best practices.
- Conduct comprehensive email QA and validation, including content, links, personalization, tracking parameters, rendering, forms, landing pages, and data capture requirements to ensure campaign readiness.
- Oversee landing page and form readiness for email campaigns, validating URLs, form configurations, tracking, integrations, and data capture across marketing automation platforms.
- Monitor email campaign performance, analyze engagement and conversion metrics, and translate campaign insights into actionable recommendations for optimization and continuous improvement.
- Support post-campaign analysis and optimization, identifying opportunities to improve email engagement, audience targeting, content effectiveness, conversion rates, and overall campaign performance.
- Manage campaign-related webpage and landing page requirements, including campaign-specific landing pages, microsites, content structure, UX alignment, CTA optimization, and coordination with web, design, and development teams.
- Collaborate with clients, media, automation, creative, content, and localization teams to deliver integrated campaigns on schedule and according to quality standards.
- Oversaw execution of integrated marketing initiatives, ensuring alignment with global campaign planning and operational readiness across diverse channels.
Marketing Operations Specialist
3 Years 6 Months- Led end-to-end campaign execution for AMER-region clients, managing the full lifecycle of digital marketing campaigns from intake to deployment and reporting.
- Executed and QA’d email campaigns, landing pages, and campaign reports, ensuring on-time delivery, accuracy, and adherence to client and brand standards.
- Served as the primary liaison between clients and marketing automation teams, translating campaign requirements into precise setup instructions for execution within automation platforms.
- Owned campaign setup and execution details, including audience segmentation, scheduling, asset mapping, tracking parameters, and deployment validation.
- Managed high-impact promotional initiatives, including webinars, virtual events, and demand-generation programs, ensuring seamless execution and enhanced stakeholder visibility.
- Managed demand operations and lead management workflows, proactively resolving cases raised by marketing and sales teams related to:
- Monitored and analyzed lead success rates and campaign data, identifying anomalies, drop-offs, and data integrity issues, and recommending process and operational improvements.
- Data flow and sync issues between systems
- Delivered operational reports and performance dashboards to enhance visibility into campaign execution status, lead flow health, and key performance metrics.
- Contributed to process optimization initiatives, improving campaign execution efficiency, reducing errors, and strengthening governance across demand operations.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
Lead Generation Specialist
2 Years 4 Months- Managed marketing lead qualification and validation for APAC, North America, UK, and EMEA, ensuring alignment with regional and sales qualification criteria.
- Led account-based market research and database reporting, supporting targeted email and demand-generation campaigns across global regions.
- Executed email campaigns and automated workflows in HubSpot, tracking performance metrics including open rates, CTRs, and lead engagement.
- Created HubSpot reports and dashboards to analyze email performance and lead engagement across regions, supporting data-driven decision-making.
- Collaborated with sales and regional marketing teams to ensure timely lead follow-up and improve lead quality and conversion outcomes.
- Maintained data accuracy in campaign reporting and lead metrics, identifying trends for optimization opportunities.
- Supported global demand-generation efforts by providing actionable insights through HubSpot-driven metrics and reporting.
Market Research Analyst
1 Year 5 Months- Conducted account-based research to identify business opportunities and develop targeted lead generation strategies that increased engagement.
- Built and maintained databases to streamline campaign execution and improve client communications.
- Executed lead generation campaigns with structured follow-ups and performance tracking to maximize conversion rates.
Research Analyst
1 Year 2 Months- Collected and analyzed business and market intelligence to inform strategic decision-making.
- Developed structured industry reports, presentations, and discussion documents to facilitate client research.
- Conducted comprehensive data analysis to support strategic decision-making processes.
- Developed and implemented research methodologies to enhance project efficiency and outcome reliability.
- Collaborated with cross-functional teams to identify trends and inform business strategies.
Education
MBA - Finance & Marketing
BBM - Finance
Skills
Campaign Management
Digital Marketing
Email Marketing
Marketing Automation
Campaign Optimization
Lead Generation
Project Management
Data Management
Client relations
Certification
- Certificate of Completion-AI Career Accelerator Program, House Of Edtech
- Scrum Master Certified (SMC) - Scrum Alliance - Expires Dec 2026
- MASTER OF CLAUDE - Coursiv
- Adobe Marketo Engage Foundations - Adobe Digital Learning
Timeline
Global Campaign Manager
MRM McCann
04.2023 - CurrentRead More
Marketing Operations Specialist
MRM McCann
09.2019 - 03.2023Read More
Lead Generation Specialist
CAST Software
05.2017 - 09.2019Read More
Market Research Analyst
ALTEN Calsoft Labs
12.2015 - 05.2017Read More
Research Analyst
Beyond Codes Inc.
12.2013 - 02.2015Read More
MES Institute of Management
BBM from Finance
Read More
RIMS
MBA from Finance & Marketing
Read More