Rajiv Subhash Shetty
Kalyan,MH
Summary
Results-oriented Sales and CRM professional with over 12 years of progressive experience in real estate sales, customer relationship management, and project launch execution. Proven expertise in driving revenue growth, enhancing customer satisfaction, and leading high-performing teams for top developers including Godrej Properties, Tata Realty, and Tycoons Group. Strong track record in planning and executing project launches, achieving AOP targets, optimizing customer lifecycle management, and ensuring seamless coordination between sales, marketing, and CRM functions.
Overview
19
19
years of professional experience
1
1
Language
Work History
Manager – Site Sales Head
Godrej Properties Ltd.
08.2023 - Current
- Spearheading site sales and CRM operations for ‘Godrej Vihaa – Sky Garden’, ensuring achievement of quarterly and annual AOP targets.
- Leading a team of sales professionals to drive conversions and enhance post-sales support.
- Collaborating with marketing, finance, and CRM teams to execute new project launches and optimize customer experience.
- Participation in Super Launches of Godrej for Indore, Panvel & Khalapur ( Karjat & Khopoli ) for plotted development.
- Driving business growth initiatives by aligning sales strategy with management goals.
- Strengthening channel partner engagement and increasing conversion efficiency through structured relationship management.
Associate General Manager – Sales
Tycoons Group – Kalyan
01.2022 - 08.2023
- Led sales and launch of residential and commercial projects in Kalyan region.
- Managed sales closures, planning, and execution during project launch phases.
- Coordinated ATL & BTL campaigns and assisted marketing in project promotions.
- Strengthened channel partner engagement, increasing overall sales conversion rate.
- Achieved all launch period sales targets and contributed to brand visibility in the region.
Manager – Marketing & Sales
TATA Realty & Infrastructure Ltd.
05.2014 - 12.2021
- Managed luxury and mid-income projects such as Amantra (Kalyan), Avezza (Mulund), and Serein (Thane).
- Generated sales revenue through both direct sales and channel partners, contributing significantly to company turnover.
- Implemented CRM initiatives improving customer engagement and post-booking communication.
- Conducted exhibitions, promotional events, and marketing activities to enhance brand presence.
- Awarded 'Best Employee of the Month' eight times in FY 2018-19 for consistent performance in sales achievement and SOB targets.
Sr. Executive – Marketing & Sales
West Pioneer Properties (I) Pvt. Ltd.
12.2010 - 12.2013
- Handled luxury residential sales valued above ₹85 Lakhs per unit.
- Engaged in ATL & BTL marketing activities, exhibitions, and rebranding initiatives.
- Achieved 30–40% of company sales during the period and was appreciated by the CEO for outstanding contribution.
Sr. Assistant – CRM & Sales Admin
K Raheja Universal Pvt. Ltd.
07.2007 - 11.2010
- Handled pre-possession customer coordination, follow-ups, and site inspections.
- Liaised with banks for home loan documentation and disbursements.
- Ensured timely completion of customer requests and maintained site-wise cost and revenue analysis.
Sales Coordinator – CASA Team
HDFC Bank Ltd.
12.2006 - 05.2007
- Coordinated CASA sales operations, ensuring smooth account openings.
- Recognized as Best Team Member for maximum number of account openings.
Education
Master of Business Administration (MBA) -
Welingkar Institute of Management
MumbaiSkills
Project Launch & Sales Strategy, CRM & Post-Sales Operations, Revenue & Collection Management, Channel Partner Management, Customer Relationship Management (SAP CRM), Team Leadership & Training, Cross-Functional Coordination, Marketing Collaboration (ATL & BTL)
Accomplishments
- Exceeded sales and revenue targets consistently across multiple projects.
- Recognized multiple times for outstanding performance and target achievement.
- Strengthened customer satisfaction through proactive CRM coordination and issue resolution.
- Played a pivotal role in multiple successful residential project launches.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Timeline
Manager – Site Sales Head
Godrej Properties Ltd.
08.2023 - Current
Associate General Manager – Sales
Tycoons Group – Kalyan
01.2022 - 08.2023
Manager – Marketing & Sales
TATA Realty & Infrastructure Ltd.
05.2014 - 12.2021
Sr. Executive – Marketing & Sales
West Pioneer Properties (I) Pvt. Ltd.
12.2010 - 12.2013
Sr. Assistant – CRM & Sales Admin
K Raheja Universal Pvt. Ltd.
07.2007 - 11.2010
Sales Coordinator – CASA Team
HDFC Bank Ltd.
12.2006 - 05.2007
Master of Business Administration (MBA) -
Welingkar Institute of Management