Rajnish Rathour
Rohtak
Summary
- Demonstrated extensive expertise in driving sales growth, expanding territories, and effectively leading and motivating high-performing sales teams within the FMCG/Consumer Durables industries, fostering a collaborative and goal-oriented work environment to consistently exceed sales targets and objectives.
- Presently managing a business with a revenue scale of 80 crores across Haryana state with a team of 22 dedicated professionals, overseeing a network of over 200 channels with primary focus on optimizing channel business profitability and enhancing market penetration.
- Possessing the skill set to effectively manage all aspects of the sales process, from its inception to its conclusion, encompassing all related functions.
- Skilled in consistently meeting sales targets and increasing business turnover & market share, by implementing effective sales strategies & marketing programs.
- Instrumental in optimizing channel functions, implementing effective pricing strategies, and streamlining inventory management to meet market demands.
- Recognized for achieving several awards in Product Categories Sales, highest sales growth, and market expansion
Overview
9
9
years of professional experience
Work History
Senior Sales Executive
Asian Paints Ltd.
Rohtak
11.2023 - Current
- Leading a team of 8 on-role employees and 14 off-role employees
- Handling entire Haryana State in Wood finish Portfolio
- Created and implemented successful sales campaigns to drive leads and increase sales
- Expanded market presence by identifying new business opportunities and successfully closing deals.
- Met existing customers to review current services and expand sales opportunities.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Created prospect rapport by approaching leads and cultivating strong business relationships through sales.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Category creation for our dealer network
- Deals with Architects & Contractors for secondary site level sales
- Sales data analysis through excel reports for future sales driven strategies
Executive II
Asian Paints Ltd
Ambala
04.2022 - 11.2023
- Effectively managed Retail Vertical in Ambala, Yamunanagar District to ensure the Monthly and Annually sales goals & target
- Maintaining cordial relationship with our Channel Partners, End Customers
- Ensuring quality and service norms to achieve customer satisfaction and to increase our competitive share.
- Analyzing the current market trends and Understanding Strategies of Competition.
- Participating in Secondary Sales like Contractors’ Meet, In-Shop Selling Activities, and Display at Dealers’ Counters, Naka Meet, etc.
- Managing Credit Control of Dealers with a target of 98% of Collection Efficiency Index
Territory Sales Officer
Asian Paints ltd
Rohtak
04.2018 - 03.2022
- Effectively managed Retail Vertical in Rohtak, Bhiwani & Rewari District to ensure the Monthly and Annually sales goals & target
Territory Manager - Sales and Service
Airtel
Jalandhar
01.2017 - 04.2018
Sales Executive
Pernod Ricard
Dehradun
04.2016 - 01.2017
Sales Representative
Reliance Communication
Dehradun
08.2015 - 03.2016
Education
PGDBA (Marketing) -
SCDL
BBA -
Govt College Dakpathar (Dehradun)
Skills
- Channel Sales & Marketing
- Relationship Building
- Business Development
- Product Promotion & Market Research
- Distribution Network Development
- Channel Profitability & Revenue Growth
- Market Analysis
- New Product Launches
- Sales Strategy
- Customer Relationship Management
Personal Information
- Date of Birth: 04/05/92
- Current Address: 2229 Sector 2/3 P, Rohtak, Haryana
- Permanent Address - Bhagani(54), Paonta Sahib, Himachal Pradesh
- Marital Status: Married
- Languages: English, Hindi & Punjabi
IT Skills
- MS Office Suite (Excel, PowerPoint, Word)
- Internet Applications
Accomplishments
- Achieved several awards in Product Categories Sales in 2021
- Recognized as Regional winner for market expansion (New dealer addition in market); Regional Winner for Adhesive range for highest sales in the year 2022-23
- Rewarded with Super Achievers Award in Aug 2021 for Achieving Highest Value Sales for Sanding Paper (NPD) in North Division.
- Market Share Gain in the Assigned Area from 22cr to 29cr In Yamunanagar District
Senior Sales Executive (SSE)
Delivered exceptional Sales and Marketing results with a proven track record of success in driving revenue growth and expanding territories within the FMCG/Consumer Durables industries for over 8 years. Seeking a challenging role in a dynamic organization to leverage my expertise in Channel Management, Business Development, Relationship Building, Team Handling and Territory Expansion to drive business growth and achieve maximum sales results.
Timeline
Senior Sales Executive
Asian Paints Ltd.
11.2023 - Current
Executive II
Asian Paints Ltd
04.2022 - 11.2023
Territory Sales Officer
Asian Paints ltd
04.2018 - 03.2022
Territory Manager - Sales and Service
Airtel
01.2017 - 04.2018
Sales Executive
Pernod Ricard
04.2016 - 01.2017
Sales Representative
Reliance Communication
08.2015 - 03.2016
PGDBA (Marketing) -
SCDL
BBA -
Govt College Dakpathar (Dehradun)
Similar Profiles
Mayank PareekMayank Pareek
Sap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private LimitedSap Hana Module User, Oracle ERP User at Adarsh Marketing, Asian Paints Limited ,Berger Paints India Limited, JSW Paints Private Limited
Akash ShaibuAkash Shaibu
Sales Assistant at Mr/s Coral Paints (Dealers in Asian paints)Sales Assistant at Mr/s Coral Paints (Dealers in Asian paints)
Uday Kumar ShresthaUday Kumar Shrestha
Head - Sales, Activation and Marketing at Asian Paints Nepal Pvt. Ltd. (Paints & Bath)Head - Sales, Activation and Marketing at Asian Paints Nepal Pvt. Ltd. (Paints & Bath)
Ravinder TrivediRavinder Trivedi
State Head at Asian Paints Ltd.State Head at Asian Paints Ltd.
Kunika Kunika null
Teacher at Sanskriti Sr. Sec. SchoolTeacher at Sanskriti Sr. Sec. School