Rajveer Singh
Lucknow
Summary
Professional with experience in marketing and sales, adept at conducting market research to understand consumer behavior and preferences. Organized workshops to promote new products, while analyzing competitor strategies to identify areas for improvement. Coordinated cross-departmental efforts to ensure successful execution of marketing campaigns and sales initiatives, resulting in enhanced brand consistency and communication. Demonstrated ability to negotiate contracts for promotional services and manage comprehensive communications campaigns across various channels.
Overview
16
16
years of professional experience
Work History
Regional Marketing Head
JCB
Lucknow
05.2016 - 03.2024
- Conducted comprehensive market research to gain insights into consumer behavior and preferences within the region.
- Organized workshops or seminars in order to raise awareness about new products or services offered by the organization.
- Analyzed competitor strategies and identified opportunities for improvement.
- Coordinated with internal teams across departments such as design, production, legal, finance.
- Collaborated closely with the sales team to identify target markets for specific products or services.
- Monitored competitor activity in the region to stay ahead of trends and leverage opportunities.
- Negotiated contracts with vendors for promotional services in the region.
- Managed communications campaigns utilizing multiple channels such as email newsletters, social media posts, press releases.
- Generated reports on campaign performance metrics for senior management review.
- Developed and implemented regional marketing strategies to maximize ROI.
- Coordinated sales efforts between multiple departments including field sales, inside sales, logistics and marketing teams.
- Exceeded sales goals.
Marketing and Sales
BK Distributor
Lucknow
05.2008 - 05.2012
- Coordinated with marketing and sales departments to ensure brand consistency in customer communications.
- Collaborated with other teams such as marketing and sales regarding implementation of new features or changes to existing ones in order to optimize their use of the system.
- Worked closely with internal teams such as marketing and sales staff to ensure successful execution of projects related to community outreach activities.
Education
Bachelor of Arts -
Subhash Inter College
Farrukhabad 05-1985
Skills
- Market research
- Campaign management
- Data analysis
- Contract negotiation
- Sales and Distribution
- Customer Relation
- Tenders dealing
Timeline
Regional Marketing Head
JCB
05.2016 - 03.2024
Marketing and Sales
BK Distributor
05.2008 - 05.2012
Bachelor of Arts -
Subhash Inter College