Rakesh Bhatia
Delhi
Summary
Persistent National Sales Manager boasting a 19 year career in B2B and B2C sales. Successful developing and implementing effective nationwide sales strategies. Successful at recruiting talented sales professionals, developing training courses that increase profitability and establishing sales programs that meet or exceed quotas. Adept at planning, developing and managing all sales strategies for achieving targets. Areas of expertise include Channel & Distribution management and Marketing & Promotions. A hardworking and logical thinker with outstanding verbal and written communication skills. Goal-oriented and hardworking with solid track record of high performance in various industries like FMCG, Telecom, Insurance, Mobile Handsets, consumer goods, Smart Gadgets and currently Solar Products. Having worked and gained experience across all geographies of India.
Work History
National Sales Head
Jakson Limited
NOIDA
06.2022 - Current
- Heading the Sales and Marketing function for the India business & driving the growth of the company.
- Plan Annual business plan and make strategy and roadmap in line with the organization’s growth targets.
- Develop and monitor the distribution network to gain market visibility and drive channel sales.
- Work closely with all key stakeholders to understand the market, research, strategize & contribute to revenue generation.
- Annual/Quarterly/Monthly Sales Forecast, Develop/evolve robust sales planning system (including forecasting methods) based on module sales trends and overall industry mechanics.
- Co-develop branding strategy in line with defined organizational strategy, for effective
positioning across target stakeholder groups. - Participated in various Solar Quarter/Mercom/EQ events as a speaker and Organized trade shows and conventions throughout the year for higher visibility & brand promotion.
- Actively participate as HOD in HR initiatives to drive overall employee engagement and motivation.
- Market Intelligence: Establish market intelligence systems/ processes /culture for timely inflow of customer insights, competition trends to enable sales strategy decision making at organization level
- Analyzed market trends and identified opportunities for new product lines in key regions.
- Conducted performance reviews using key performance indicators to track efficiency and discover opportunities for additional training.
- Directed a team of sales professionals to meet monthly quotas while providing guidance and support as needed.
- Planning a Training and Development programs for Team.
- Collaborated with marketing teams on campaigns designed to increase visibility in target markets. Provided leadership in developing promotional materials, such as brochures, flyers., to increase brand awareness nationwide.
- Monitored customer feedback to assess customer service levels and determine areas for improvement.
Zonal Sales Manager-West & North India (GT & RMT)
Dizo Innovations Pvt Ltd - Realme Techlife
Gurugram
05.2022 - 05.2023
- Sales and Distribution head for West & North Regions of India
- Received Employee of the year award (Best ZSM) for 2021
- Launches & Relaunches of Various big states like UP, Gujrat, Haryana, Delhi, Punjab & Others
- Setting up new distribution for DIZO brand for all the states of West & North region
- Market intelligence with respect to Competition, New Technologies and Trends with respect to Product, Pricing, Distribution etc
- Analysis of Various Reports like GFK, IDC etc to understand Market Trends, Market shares with respect to Geography, Brands/Price Bands / Features and use such information to strategize and upgrade Business
- Framing of Strategies and its Implementation for New Product launches every month
- Successfully appointed biggest Retail chains (Regional Modern trade) of Gujrat like Phone Wala & KORE.
General Manager-Sales -West, South & North India
Magicon Impex Pvt. Ltd. (Jivi Mobiles)
Delhi
01.2018 - 10.2020
- Sales and Distribution head for West, South & North Regions of India
- Average Revenue growth is more than 150% in this duration
- Framing of Strategies and its Implementation for New Market Launches
- Successfully Launched new markets like Delhi, Mumbai & Maharashtra, Goa & Kerala
- Driving and Implementation of DMIS for smooth functioning of operations
- Provide thought leadership on the implementation Branch model, Operating Procedures, Sales, Services, and Control Environment
- Experiencing Driving Business results through Cross-functional and Leadership role
- Member of CORE Team of the Organization for all kind of Business Strategies and Decision making like Product, Pricing, Promotion & Distribution Management.
Regional Sales Manager - South, North, Central India
Micromax Informatics
Gurugram
12.2012 - 12.2018
- Grew the revenue from 27 Cr to 115 Cr per month (300+%) in Andhra Pradesh & Karnataka in 2 Years (Dec12-Oct14)
- Grew the Volume from 1.50 Lacs to 3.25 Lacs per month in Andhra Pradesh & Karnataka in 2 Years (Dec12-Oct14)
- Handled both GT (General Trade) & RMT (Regional Modern Trade) in South India
- Delivered Value Business 60 Cr & Volume Business of 1.65 lacs per month in North- Punjab, Haryana & Himachal Pradesh
- Delivered Value Business of 60 Cr & Volume Business of 2 lacs per month in Madhya Pradesh & Chhattisgarh
- Recognized with Lakshya Award & Aakraman Awards for overachieving desired targets.
Area Sales Manager-Mumbai
Idea Cellular Ltd.
Mumbai
04.2008 - 11.2012
- Handled Sales & Distribution for Various Regions of Mumbai
- Always Achieved the Revenue & Gross Adds plans of Region
- Launched 3G with highest primary (Mahurat Billing) and Highest Secondary in Mumbai Circle
- Acknowledged with Star of Zone / Selling Star / Excellence Award and other esteemed awards
- Idea Excellence Award and Star of the Zone Award for achieving Highest Primary / Activation in the region
- Recognized as Exceptional Achiever and received the title Exceed Expectation as rating for consecutive years.
Branch Manager-Sales
ICICI Prudential Ltd.
Mumbai
12.2007 - 12.2008
- Received Executive Director Award for Best Branch
- Recognized as Best Sales Manager for consecutive two Quarters.
Assistant Sales Manager
Idea Cellular Ltd.
Maharashtra - Thane & Raigadh
06.2005 - 11.2007
- Recognized as Highest Achiever for two consecutive years
- Acknowledged with Idea Excellence Award for achieving highest in the region (173% of target)
- Launched & established new products (Women's card & Friend's card) in the territory assigned.
Area Sales Officer
Marico industries Ltd
Maharashtra
05.2004 - 06.2005
- Handled Sales & Distribution for Various Regions of Maharashtra
- Received Recognition Award for the launch of Silk n Shine New Product
- Generated business output from 5 distributors, 12 SSM and 1600 Retailers.
Education
MBA - Marketing
01.2004
B.Com. -
01.2000
Skills
- Sales & Marketing
- Sales Leadership
- Channel & Key Account Management
- Product Sales
- Competitive Analysis
- Market Research & Trend Analysis
- Forecasting
- Team management & Development
- Analytical and problem-solving skills
- Collaborative
- Strong communication
- Good getter
- Strategic Thinker
Languages
English
First Language
English
Proficient
C2
Hindi
Proficient
C2
Punjabi
Upper Intermediate
B2
Timeline
National Sales Head - Jakson Limited
06.2022 - Current
Zonal Sales Manager-West & North India (GT & RMT) - Dizo Innovations Pvt Ltd - Realme Techlife
05.2022 - 05.2023
General Manager-Sales -West, South & North India - Magicon Impex Pvt. Ltd. (Jivi Mobiles)
01.2018 - 10.2020
Regional Sales Manager - South, North, Central India - Micromax Informatics
12.2012 - 12.2018
Area Sales Manager-Mumbai - Idea Cellular Ltd.
04.2008 - 11.2012
Branch Manager-Sales - ICICI Prudential Ltd.
12.2007 - 12.2008
Assistant Sales Manager - Idea Cellular Ltd.
06.2005 - 11.2007
Area Sales Officer - Marico industries Ltd
05.2004 - 06.2005
Pune University - MBA, Marketing
Govt. Commerce College, Kota - B.Com.,
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