RAKESH PAUL
Udaipur,Tripura
Summary
Dynamic Area Sales Manager with a proven track record at Shyam Steel Industries Ltd., achieving a 19% increase in sales volume. Skilled in forecasting and building superior distribution networks, I excel in leading teams and driving initiatives to exceed targets. My strategic approach and strong relationship management ensure sustained business growth.
Overview
17
17
years of professional experience
Work History
Area Sales Manager. (Retail)
Shyam Steel Industries Ltd.
08.2025 - Current
- Increased sales volume by 54% compared to the average of the past three years, outperforming competitors since joining.
- Expanded district coverage by appointing 19 direct dealers, contributing 14% to monthly sales volume.
- Segmented market for secondary sales, establishing district-wise headquarters to enhance service delivery and optimize manpower utilization.
- Ensure the entire team member has good knowledge of product and communication of scheme properly so that they can compete with other competitors present in the market.
- Managed current territory based in H.Q-Silchar, overseeing operations in Barak Valley.
- Oversaw administrative operations for three depots in the North-East located in Guwahati, Silchar, and Agartala.
- Managed three districts in the Barak Valley with a team of seven personnel.
Deputy Manager Sales.
Jagannath Stones and aggregates Pvt Ltd. (Dalmia Bharat Cement).
05.2023 - 07.2025
- Based out at Agartala HQ look after the entire Retail business and Projects of Jagannath stones in Tripura and Barak valley.
- Appointed new dealers in various markets of Tripura to expand market presence. As a new in the market increased our Numeric Reach first.
- Managed territory operations in Agartala HQ, Tripura, and Barak Valley.
- For Tripura there are 2 sales officer and in Barak valley there are 2 sales officer who report me directly.
- Conducted regular follow-ups with sales officers and dealers to ensure target achievement and enhance team collaboration.
- Guided dealers in reaching their sales targets and aligning efforts with overall business objectives.
- Appointed new Traders in Agartala location for proper channel service on time.
- Visit all department of govt. & non govt. officials for upcoming as well ongoing projects in specified area.
Project Sales Manager.
JSPL under Dishlaa Marketing Pvt Ltd. (Auth. Distributor NE Region).
02.2020 - 04.2023
- Based out at Agartala HQ, look to look after the entire project business of JINDAL PANTHER TMT of Tripura and Barak valley.
- Managed relationships with contractors from CPWD, PWD, ONGC, NHADCL, and private sectors, securing competitive rates and ensuring all market queries were addressed.
- Conducted visits to government and non-government departments to identify opportunities for upcoming and ongoing projects in specified area.
- Provided regular updates on all ongoing projects in specified area to ensure alignment and responsiveness to market needs.
- Architects, Engineers of CPWD, PWD and other construction companies visit for product promotion with samples and range of products.
- As a team, have one sales officer at Barak valley location and self-contribution for Agartala Tripura.
- Managed territory from Agartala HQ, overseeing all operations in Tripura.
Area Sales Manager. (Retail)
Shyam Steel Industries Ltd.
01.2018 - 01.2020
- Achieved highest numeric distribution in three months, increasing dealer count from 18 to 67 and covering 85% of the area.
- Established benchmark by adding 20 new dealers in one month against a target of 25.
- Focused on Secondary sales throughout the area by segmenting market as per its requirement and creating new position District-wise Head quarter for better service with viability of manpower.
- Ensured team members possessed strong product knowledge and effectively communicated promotional schemes to enhance competitiveness.
- Organized regular meetings with masons to strengthen relationships and enhance market demand.
- Continuous follow up with Sales officer and dealer for achievement of target and team activity.
- North-East operates from two depots available: 1st Guwahati and 2nd is at Silchar. So my profile is not ended up as an ASM, but needs to look after entire administrative part for the depot.
- Current Territory : H.Q-Silchar.(Looking after Barrack Valley & Mizoram)
MARKETING DEVELOPMENT MANAGER.
AkzoNobel India Ltd (DULUX PAINTS DECO DEVISION).
10.2013 - 12.2017
- New Designation: MARKETING DEVELOPMENT MANAGER.
- Managed 39 active dealers with a team of 2 relationship officers and a depot staff of 12.
- Guided dealers to achieve targeted goals and objectives.
- Ensured compliance with PDP standards and maintained FIFO and stock freshness at Agartala depot.
- To coordinate commercial activities, and timely claim submission.
- Received promotion to new role, gaining additional responsibilities and leadership opportunities.
- Areas worked with: Barak Valley, Mizoram, Tripura, Meghalaya and Manipur.
- Department : Sales & Marketing
Area Sales Officer.
VST Industries Ltd.
06.2009 - 10.2013
- Maintained primary and secondary sales in tobacco industry, ensuring close follow-up on investments to optimize ROI.
- Ensured distribution and visibility across retailers and wholesalers while managing stock rotations effectively.
- Distributed products across various categories and outlets in all towns, while minimizing damage incidents at outlets.
- Maintaining the investment of Distributors against the secondary sale to balance the actual ROI.
- Managed inventory of cigarette products.
- To ensure maximum incentive earnings &minimize attrition amongst the team.
- Areas worked with : H.Q Agartala – Tripura.
Education
MBA - Marketing
Sikkim Manipal University,
Agartala01-2010
BBA - Marketing
Tripura University.
Agartala01-2008
HS(+2) -
Ramesh Higher Secondary School
Udaipur01-2005
Metric -
Ramesh Higher Secondary School
Udaipur01-2003
Skills
- Sales forecasting
- Business analysis
- Sales strategy
- Market segmentation
- Team leadership
- Daily sales planning
- Dealer management
- Channel development
Personal Information
- Date of Birth: 1987-02-18
- Gender: Male.
GENEREL INFORMATION:
Language proficiency : ASSAMESE, BENGALLI, ENGLISH, HINDI.
Languages
Language proficiency : ASSAMESE, BENGALLI, ENGLISH, HINDI.
ACHIEVEMENTS IN PROFFESSIONAL-
In VST got Best ASO of the Region with highest Val and vole constant 3 years., In Akzonobel being in trade channel sales did a contract sign with CPWD for their requirements of 4 states under this CPWD region., In 2016 I have earned the highest incentive amongst my team mates in all categories with over achievement of AOP value with 192%.
OTHERS:
- 6 months Computer Course on Computing and Microsoft Office.
- 2 Times National in Table- Tanis. In the year 2002 and 2007.
Timeline
Area Sales Manager. (Retail)
Shyam Steel Industries Ltd.
08.2025 - Current
Deputy Manager Sales.
Jagannath Stones and aggregates Pvt Ltd. (Dalmia Bharat Cement).
05.2023 - 07.2025
Project Sales Manager.
JSPL under Dishlaa Marketing Pvt Ltd. (Auth. Distributor NE Region).
02.2020 - 04.2023
Area Sales Manager. (Retail)
Shyam Steel Industries Ltd.
01.2018 - 01.2020
MARKETING DEVELOPMENT MANAGER.
AkzoNobel India Ltd (DULUX PAINTS DECO DEVISION).
10.2013 - 12.2017
Area Sales Officer.
VST Industries Ltd.
06.2009 - 10.2013
MBA - Marketing
Sikkim Manipal University,
BBA - Marketing
Tripura University.
HS(+2) -
Ramesh Higher Secondary School
Metric -
Ramesh Higher Secondary School