Rakesh Poddar
Sales & Marketing
Raipur
Summary
Sales and marketing professional with proven track record of driving brand growth and market share. Expertise in developing and executing strategic marketing plans and leading high-performing teams. Known for collaborative approach and adaptability in dynamic environments, ensuring consistent achievement of business goals through strategic planning and communication.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Sales and Marketing Head India
Affival India Private Limited
05.2023 - Current
- Build India Sales Team - Techno-commercial.
- Build launching strategy of new products & service and with business plan.
- Engaged in new customer/Vendor development with global support for securing business goal.
- Managed a high-performing sales team, ensuring consistent achievement of sales targets.
- Collaborated with product development teams to refine offerings based on customer feedback and market demands.
- Conducted market research to identify opportunities for expansion and growth in target territories.
- Contributed valuable insights during executive meetings through analysis of competitor activity, consumer behavior patterns and emerging trends.
Manager Sales & Marketing - India and Middle East
AF Chemicals Ltd
02.2020 - 05.2023
- Initiate, develop and manage the launch of new innovative-cost-effective fluorine-based fluxes for various steel mills in India and Middle East + South Asia region
- Increase share of business with existing key accounts and develop new accounts. Achieved almost 80% of market share in Middle east target.
- Scan current India and Middle East market, evaluate potential and develop new business
- Develop Sales plan and coordinate with production planning & logistics team
- Analyze the competitive market landscape and develop strategy to meet the challenges
- Monitor current demand of market and accordingly coordinate with team for new product development projects.
Dy. Manager Marketing and Application Metallurgy
Minex Metallurgical Co. Ltd
04.2015 - 01.2020
- To build business relations with present customers to maintain/improve business (VOB)
- Initiate all efforts to generate new business with existing customer base through new product differentiation and development
- Customer potential mapping for present products and opportunities for new business
- Keep track of competitor activities and keep top management updated
- Extend technical support at customer end and accordingly inform plant operation team for taking necessary action
- Understand customer requirements (VOC) and submit quotations with focus on customer requirements and competition
- Attend negotiations to meet business objectives without compromising the organizational growth objectives
Executive Engineer TQM and Quality Control (CGL)
Posco Maharashtra Steel Limited
04.2015 - 08.2016
- Quality Control Incharge for CGL Line
- Handled customer complaints & product development of GA/GI products by coordinating with technical services team for Automotive customers
- Monitoring the operation parameters of CGL line to meet optimum parameter to reduce non confirmation
- Customer Complain-root cause analysis by using Minitab, data analysis and observation from optical microscopy, SEM & EDS
- Familiar with PFMEA, CP, PFD & ISO/TS Documentation
- Looking after the daily quality issues, diversions and attend CFT meetings
Asst. Engineer Quality Control
JSW BPSL
01.2013 - 03.2015
- Worked as Quality Incharge in Cold Rolling mill - CRCA Skin pass mill section
- Carried out inspection on 4 HI Mill, SKIN PASS, Pickling line, CRS and CTL line
- Handling the daily diversion rate & diversion planning by coordinating with PPC
- Handling the shift, manpower & short out the shop-floor problems
- Find out root cause of process/line defects and suggesting the solution to production team to minimize defect
Education
MBA - Marketing Management
NMIMS
Mumbai, MH 01.2017 - 01.2019
B.E - Metallurgical Engineering
O.P Jindal University
Raigarh, C.G 01.2009 - 01.2013
HSC - Science
DAV Public School
Baloda Bazar, C.G 01.2008 - 01.2009
SSC - Science
DAV Public School
Baloda Bazar, C.G 01.2006 - 01.2007
Skills
- Marketing & Sales
- Marketing communication
- Business Development
- Supply Chain Management
- Potential mapping
- Negotiation
- Techno-Commercial Sales
- Application Support
- Data Analysis
- Quality Control - Flat product
- Root cause Analysis
- Process control
- Six Sigma - Minitab
- Steel Metallurgy
Certification
Lean Six Sigma - Green and Black Belt, Benchmark Academy
Professional Achievements
- AF Chemicals Ltd, Opened gateway for Middle East region and other European regions, Explored business opportunity of new product segment and potential market
- Minex Metallurgical, Developed new customers in different segments for casting flux and cored wire Division- conducted trials in domestic & overseas market.
- POSCO Maharashtra Steel, Standardize the operation process parameter of GA/GI High strength Steel, AHHS grades to reduce non confirmation 95%, Using DMAIC completed project on 'To reduce the slumping of GI coils' for cost saving of approx. 4 Million, Lead the team to monitor and handle the first-time production of HR Galvanized coil
Disclaimer
I hereby declare that the above information's are true to best of my knowledge.
Timeline
Sales and Marketing Head India
Affival India Private Limited
05.2023 - Current
Manager Sales & Marketing - India and Middle East
AF Chemicals Ltd
02.2020 - 05.2023
MBA - Marketing Management
NMIMS
01.2017 - 01.2019
Lean Six Sigma - Green and Black Belt, Benchmark Academy
09-2016
Supply Chain management from ISM India
03-2016
Executive Engineer TQM and Quality Control (CGL)
Posco Maharashtra Steel Limited
04.2015 - 08.2016
Dy. Manager Marketing and Application Metallurgy
Minex Metallurgical Co. Ltd
04.2015 - 01.2020
NDT Level II (UT, PT, RT, MT), Trinity Institute Bengaluru
11-2014
Asst. Engineer Quality Control
JSW BPSL
01.2013 - 03.2015
B.E - Metallurgical Engineering
O.P Jindal University
01.2009 - 01.2013
HSC - Science
DAV Public School
01.2008 - 01.2009
SSC - Science
DAV Public School
01.2006 - 01.2007
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