Rakesh Parbat
Hyderabad,TG
Summary
Senior Marketing Manager with over 5 years of experience in executing digital campaigns across diverse sectors including Real Estate, IT, Fashion, F&B, and Hospitality. Expertise in managing monthly budgets exceeding ₹20L, developing performance dashboards, and implementing automation strategies to enhance ROI and lead conversions. Achieved up to 10X ROI and improved conversion rates by 18–22% through data-driven marketing initiatives. Proficient in utilizing tools such as Google Analytics, Looker Studio, SEMrush, Tag Manager, and Meta Business Suite for driving growth and operational efficiency.
Overview
6
6
years of professional experience
5
5
Certifications
Work History
Sr. Marketing Manager
Valyouu Digital
Hyderabad
06.2025 - Current
- Directed digital marketing strategy and for 14+ brands across Real Estate, IT, Fashion, F&B and Hospitality sectors
- Developed integrated performance dashboards with data visualisation to track KPIs across Meta, Google, LinkedIn, and WhatsApp campaigns — enabling real-time insights and faster decision-making that improved accuracy.
- Implemented automation workflows in ad campaigns and WhatsApp lead nurturing, remarketing, and budget optimization, reducing manual effort by 20% and increasing lead/sale by 10 -15%.
- Managed an monthly marketing budget of ₹20L+, allocating resources strategically across platforms to achieve the lowest possible CPA while maintaining high-quality flow.
- Led a cross-functional team of 6 (strategy, content, design, and executives), enhancing campaign delivery speed and creative consistency.
- Conducted in-depth campaign analytics, A/B testing, and funnel optimization to achieve 18–22% higher conversion rates and improved customer acquisition metrics.
Marketing Manager
Valyouu Digital
Hyderabad
12.2023 - 06.2025
- Directed multi-platform campaigns for an E-commerce brand, reaching over 2.2 million people and boosting sales by 2X across major Indian cities.
- Achieved a 15% conversion rate for a real estate company’s lead generation campaign, with an optimal CPL.
- Drove a 10X ROI for a hospitality client by leveraging cost-effective platforms such as Instagram, Facebook, and WhatsApp, maintaining an average CPL of ₹295.
- Delivered ₹1.5 Cr in revenue for a Mysuru-based real estate client, with a campaign budget of only ₹50,000, achieving exceptional cost efficiency.
- Managed a cross-functional team of three, overseeing departments for content and design to ensure seamless execution.
- Optimized campaign performance using tools such as Google Analytics, SEMrush, and Tag Manager, improving overall efficiency and campaign outcomes.
- Utilized advanced tools such as Google Analytics, Looker Studio, Tag Manager, SEMrush, Meta Business Suite, and CRM tools to monitor performance and generate insights.
Sr. Marketing Associate
Odin School
Hyderabad
07.2023 - 11.2023
- Managed ad campaigns with a monthly budget of ₹4 lakh, achieving an outstanding 300% ROI, and consistently exceeding growth targets.
- Co-developed a digital marketing course, leading curriculum design, content creation, and demo class initiatives, which doubled enrollment conversion rates.
- Collaborated with cross-functional teams to refine customer acquisition strategies and streamline lead conversion processes, improving efficiency across campaigns.
- Executed brand and product awareness campaigns, significantly boosting visibility and customer engagement in core product segments.
Marketing Specialist
Freelance
Tezpur
04.2020 - 07.2023
- Boosted online and offline reach by up to 30% for clients through targeted marketing strategies, and consistent channel optimization.
- Enhanced customer engagement by 25% by delivering customized content solutions tailored to each client’s industry and audience.
- Established a continuous lead generation process, delivering 100+ leads per client monthly, ensuring sustained pipeline growth.
Education
Digital Marketing Industry CredTM -
Kraftshala
New Delhi04-2023
Mechanical Engineering -
GALGOTIAS COLLEGE
NOIDA05.2015
Intermediate -
CHILDREN SCHOOL
Kota05.2010
Skills
- Google Analytics
- Content and ad strategy
- Meta, Google, and LinkedIn Ads
- Shopify and SEMrush
- WhatsApp marketing
- Client management
- AI tools like ChatGPT, Gemini, etc
- Social media and ads dashboards
- KPI tracking
- Real estate and e-commerce
Certification
Generative AI in Marketing
Languages
- English
- Hindi
- Bengali
- Assamese
Timeline
Sr. Marketing Manager
Valyouu Digital
06.2025 - Current
Marketing Manager
Valyouu Digital
12.2023 - 06.2025
Sr. Marketing Associate
Odin School
07.2023 - 11.2023
Marketing Specialist
Freelance
04.2020 - 07.2023
Digital Marketing Industry CredTM -
Kraftshala
Mechanical Engineering -
GALGOTIAS COLLEGE
Intermediate -
CHILDREN SCHOOL