Ramarao Dasika
General Manager Sales & Marketing
Bangalore,KA
Summary
Accomplished professional with 24 years of experience in Sales, Marketing, and Service Operations within the Construction & Mining equipment industry. Skilled in driving business growth through strategic sales leadership and expanding market share in India and neighboring countries. Expert in territory management by establishing strategic business partnerships and adding successful dealers to improve business outcomes. Dedicated to formulating impactful business plans, enhancing customer satisfaction with innovative strategies, and cultivating robust stakeholder relationships to propel business success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
General Manager - Sales & Marketing
Doosan Bobcat India Pvt. Ltd
02.2021 - Current
- Led a 300 MINR construction & mining business across India and SAARC nations, achieving a 15% market share increase within two years by implementing a comprehensive marketing strategy
- Directed a sales and marketing team of 20 professionals, fostering a culture of collaboration and high performance, enhancing customer satisfaction and loyalty
- Developed OEM accounts in B2B for industrial products, improving market contribution to 20% and successfully expanding the business in the SAARC region for mobile generators and portable power products
Marketing Manager - Sales/Aftermarket
Epiroc Mining India Limited
04.2017 - 01.2021
- Directed the capital equipment business, valued at 200 MINR, secured the second largest business contributor in hydraulic attachments
- Directed the AMPS business, valued at 70 MINR, earning recognition as a three-time global parts champion
- Formulated annual operating and long-range business plans targeting organic and inorganic growth
- Successfully launched the profit growth accelerator, a global initiative that significantly enhanced market contribution
- Achieved global recognition for a high parts contribution of 45% to overall revenues and for exemplary aftermarket practices
- Revamped CGP of AMPS revenue to 68%
- Implemented remote performance monitoring for Hydraulic Attachments, ensuring operational excellence
- Secured a significant business deal worth 250 MINR through innovative demonstrations of alternate mining methods at Birla Cements
- Executed CPH & CPT contracts, generating 35% of revenues through value-added services
- Consecutively clinched the championship in the global parts race for three years
- Engineered predictive maintenance strategies that elevated machine availability to 95%
- Developed and executed cost-reduction strategies in service, while maintaining high customer satisfaction ratings
National Service Operations Manager
Atlas Copco India Limited
04.2013 - 03.2017
- Supervised service operations for Construction & Mining products, ensuring high levels of customer satisfaction and operational efficiency
- Devised and executed strategies that significantly lowered service costs while sustaining excellent customer satisfaction ratings
- Implemented aftermarket business concepts that improved customer retention and ensured repeat sales
- Engineered a customized vertical digital service application which increased aftermarket revenue by 25%
- Introduced aftermarket kits to enhance parts movement and bolster customer loyalty programs
Education
Diploma - Mechanical Engineering
SMVM Polytechnic
Bs - Engineering Technology
Birla Institute of Technology & Science
MBA - Business Analytics
Birla Institute of Technology & Science
Skills
Dealer development
Channel sales management & developement
Future-oriented planning abilities
Improving aftermarket efficiency through digital solutions
Building strategic partnerships
Accountability in financial planning
Business development initiatives
Sales team development
Strategic product development
Client acquisition efforts
Certification
CSE1 Certified Sales Executive Part 1 Leading as a Salesperson, SMEI - Sales & Marketing Executives International, Inc., 04/25
Honors And Awards
- Best Customer care award, Atlas Copco, 04/15
- Outstanding contribution to Construction Technique key account handling and resulted long-term business, Atlas Copco
Timeline
General Manager - Sales & Marketing
Doosan Bobcat India Pvt. Ltd
02.2021 - Current
Marketing Manager - Sales/Aftermarket
Epiroc Mining India Limited
04.2017 - 01.2021
National Service Operations Manager
Atlas Copco India Limited
04.2013 - 03.2017
Bs - Engineering Technology
Birla Institute of Technology & Science
MBA - Business Analytics
Birla Institute of Technology & Science
Diploma - Mechanical Engineering
SMVM Polytechnic